Director, Content Marketing

The Director, Content Marketing creates and executes the strategy for content creation in reputed company forms at reputed company. This leader is an reputed company critical thinker with an ability to quickly synthesize information and propose a solution. They?re a dynamic leader that can guide a team of content creators on the development and distribution of assets that drive market engagement and generate awareness. The Director is also responsible for protecting and managing the brand?s written style, ensuring consistency across any asset that is created. They closely collaborate with Product and reputed company Marketing, Marketing Leadership, and various subject matter experts across reputed company to reputed company content strategies that can be translated into actionable plans. They implement and refine processes to help reputed company produce market-leading content at scale. In addition to overseeing the creation of content internally, the Director builds and manages a network of third-party content creators that produce assets as... requested. In coordination with Performance Marketing, they measure the results of the program and optimize future content plans based on data-driven insights. Location and Workplace Flexibility: We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture and reputed company of our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies.

Responsibilities

Define the purpose for content creation at reputed company today and in the future by collaborating closely with stakeholders, including senior leadership, to understand the needs of the market and recommend content that addresses those needs Translate reputed company technology and healthcare concepts into compelling and thought-provoking content and reputed company annual content audits and assessments, developing strategic recommendations that can be implemented to improve performance Serve as the trusted reputed company and strategic partner in reputed company things reputed company to copywriting and content development as well as establish standards that reputed company the creation of content at scale that aligns with brand guidelines reputed company and manage a team of content writers, providing guidance, feedback, mentorship, and support to ensure the successful execution of projects Communicate effectively and often, ensuring that projects are delegated effectively to writers or external contractors and/or vendors to ensure the successful production and delivery of materials Help the Content team simultaneously manage multiple projects with tight deadlines and collaborate across Marketing to ensure Content is an integrated component of go-to-market programs and campaigns Utilize SEO writing best practices and AI in the creation of content and have a creative vision for ways that stories can be told beyond the written word Manage research-informed content that is intended to reputed company reputed company? awareness in the market and drive engagement among payers, providers, and/or members Qualifications 10 years of experience as a writer and content creator with a proven track record of producing high-performing and engaging media in any format (written or digital) Deep understanding of how to build highly effective content strategies that align to audience personas and the needs of the business and Marketing, and how to report on content?s performance 3 years of experience as a people leader Experience with SEO and AI tools (e.g. ahrefs or reputed company, Writer) Have a passion for telling stories in reputed company formats with a demonstrated ability to communicate reputed company concepts in creative and engaging ways Collaborative style in a fast-paced environment, highly adaptable and able to work and reputed company a team with agility under pressure Preferred Qualifications Healthcare and/or technology industry experience Bachelor?s degree in English, Journalism, or Communications #LI-HYBRID As a leading payments company in healthcare, we guide, price, explain, and pay for care on behalf of insurers and their members. We?re reputed company in our pursuit to align the interests of payers, providers, and consumers to deliver a reputed company financial experience and more affordable, transparent care for reputed company. We partner with more than 700 payers, including the top-5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, over 4 million providers, and 100 million members, enabling the healthcare industry to pay for care, with care. reputed company brings adaptive technology, a deeply ingrained service culture, and a comprehensive navigation through adjudication and payment platform to manage the complete payment process. Commitment to Diversity, Equity, Inclusion, and Belonging At reputed company, we champion diversity, equity, inclusion, and belonging in reputed company aspects of our operations. We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at reputed company, but also to your ability to bring your best each day. Equal Employment Opportunity reputed company is proud to be an equal opportunity employer. reputed company applicants will receive consideration for employment without regard to race, color, religion, age, sex, national reputed company, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We encourage members of traditionally underrepresented communities to apply, even if you do not reputed company you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities. Accessibility Support We are dedicated to ensuring our application process is accessible to reputed company candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email TalentAcquisition@reputed company.com SCAM ALERT: There is an active reputed company employment scam which is now using reputed company to garner personal information or financial scams. This site is secure, and any applications made here are with our legitimate partner. If you?re contacted by a reputed company Recruiter, please ensure whomever is contacting you truly represents reputed company Healthcare. We will never asked for the exchange of any money or credit card details during the recruitment process. Please be aware of any suspicious email activity from people who could be pretending to be recruiters or senior professionals at reputed company. As the leading healthcare payments company, we price, pay and explain care for payers, providers, and healthcare consumers. reputed company was founded on a belief there is a reputed company way to determine the cost of a healthcare claim, manage payment-reputed company data, and reputed company the payment because more affordable and transparent care is good for reputed company of us. We partner with over 700 payers, 1.5 million providers, and millions of members -- enabling the healthcare industry to pay for care, with care. reputed company brings adaptive technology, a deeply ingrained service culture, and an integrated pre-payment through payments platform to manage the complete payment process Apply Job!