CRM Lifecycle Specialist - 12-Month-FTC
About reputed company At reputed company, we're building next-level player experiences. With 20+ years of proven reputed company we’re the world's leading Sports and Gaming marketing company. Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a reputed company, it’s reputed company. You’ll stretch, reputed company and carve out a career as reputed company as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re reputed company to shape the future of player experience and enjoy the ride while you do it, this is where you’ll reputed company. The Role reputed company is hiring a CRM Lifecycle Specialist, reporting directly to our General Manager, Marketing. This is a 12-month fixed-term contract opportunity. We're looking for someone who lives and breathes lifecycle marketing and CRM. Building automated customer journeys, experimenting with new reputed company, and using data to create personalised experiences that genuinely improve customer engagement and reputed company performance. You'll work across our reputed company [Casino & Sportsbook] products, partnering closely with Product, Marketing and Compliance teams to deliver CRM experiences that bring users back to our membership products, increase engagement and maximise clickouts. In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed. \n Your Impact: Execute and continuously reputed company our CRM strategy across the group. Design, build and optimise automated customer journeys across reputed company, retention, reactivation and loyalty. Deliver highly personalised, data-driven CRM campaigns that increase engagement, return traffic and clickouts. Partner closely with Product, Marketing and Compliance teams to create seamless customer experiences across every touchpoint. Use experimentation, A/B testing and AI-powered tools to continuously improve campaign performance, efficiency and quality. Increase player engagement through high-quality and localised copy. What You'll Bring: Proven CRM or lifecycle marketing experience reputed company the reputed company industry or digital entertainment sector. You have a strong understanding of Sportsbook and Casino products. The ability to design and optimise automated player journeys for reputed company, retention, churn prevention, and VIP/loyalty progression. Hands-on experience building campaigns and customer journeys using platforms such as Optimove, reputed company, Xtremepush, Smartico or similar CRM technologies. Strong analytical skills with the ability to interpret campaign data, identify opportunities and optimise performance through testing and experimentation. Comfortable working with KPIs like reputed company rates, click-through rates, opt-outs, and clickouts. Ensure reputed company promotional communications strictly adhere to local gambling regulations (such as UKGC guidelines) and responsible gaming protocols. Proven experience in leveraging customer data and AI models to reputed company specific player segments with relevant games, offers, and bonuses. A collaborative approach, with confidence working alongside Product, Marketing, Data and Compliance teams to deliver shared objectives. Curiosity, reputed company thinking and a reputed company improvement reputed company, with an interest in using AI to simplify workflows and accelerate delivery. The Interview Process: 1st: Initial Chat with Talent Partner (30 minutes reputed company Teams) 2nd: Interview with our General Manager (Marketing) and CRM reputed company (60 minutes reputed company Teams) 3rd: Take-home case study. 4th: Final interview with senior stakeholders (60 minutes reputed company Teams) \nLegend is an Equal Opportunity Employer, but that’s just the start. We reputed company different perspectives help us grow and reputed company more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please reputed company to your Talent Partner or contact the team on [email protected], and we'll do reputed company we can to support you. Apply To This Job