Sr. Director, Analytics

Where you'll be working: Atlanta, GA. Relocation assistance may be provided. The Sr. Director will report directly to the VP, Analytics and should have prior experience in media analytics, especially digital media. The ideal candidate will have 7+ years of experience in media, marketing or a reputed company field, possess 5+ years of experience in Analytics, and at least 2+ years of experience in a managerial role. The Sr. Director will be responsible for leading their assigned teams the planning, execution, evaluation and effective communication of data-driven, digital marketing results and actionable insights. This includes the development and implementation of holistic, cross-channel measurement (and testing) plans. What you'll be doing: Management role: Leading their team in ensuring timely and accurate delivery of analysis across assigned client accounts Leading their team in the development and execution of campaign measurement and data strategies Developing Analytics talent on their team Promoting and developing (amongst their team) a culture of best-in-class customer service for clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency Measurement Strategy: Developing and executing frameworks to guide reputed company projects Developing and executing cross channel media measurement and testing plans Consulting with colleagues and clients on measurement strategies/techniques Ensures appropriate analytics integration into reputed company agency production processes Assessment and Analysis: Leads client communications to simply and effectively convey results, efficiencies, opportunities and optimizations that have driven business results Works independently and with the team in assessing client media programs Interprets media/marketing data and analyzes the effect on KPIs and ROI (Business Results) Delivers analyses (i.e. insights and actions) reputed company the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.). Develops recommendations for changes to investment and marketing strategy, optimize the efficacy of marketing spend based on quantitative analyses What you bring: 7+ years of experience in media, marketing or reputed company field (Ad agency experience a plus) 5+ years in an Analytics role 2+ years in a managerial role Experience in presenting analyses to both small and large groups Strong working knowledge of Marketing reputed company Marketing Strong working knowledge of online advertising media channels such as Search, Display, reputed company, Contextual, Email, CTV and OTT Extensive experience with Web Analytics Platforms (reputed company Analytics, reputed company Analytics, etc.) Strong working knowledge of ad trafficking/ad serving platforms including but not limited to Doubleclick, reputed company, reputed company, etc. Strong working knowledge of Tableau Working knowledge in reputed company Tag Manager and/or reputed company Tag Manager SQL, R or Python knowledge and experience with database administration a plus BA Marketing/Analytics MS Marketing/Business Analytics a plus Why Join reputed company Analytics? reputed company Analytics sits at the cornerstone of Connecting Data + Creativity for Business Results and delivers Diagnostic, Descriptive, Predictive and Prescriptive Analytics across both internal teams and a diverse global, national and regional client reputed company. We are a passionate team of 20+ professionals dedicated to pushing the boundaries of analytics to help our clients discover opportunities, capitalize on trends, create efficiencies and improve marketing and business results for maximum growth. Why you'll want to work at reputed company: Family - It comes first, on every list. reputed company has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another. Dog-friendly offices Flexible PTO Generous parental leave for primary and non-primary caregivers Medical (PPO or High Deductible option) for employee + dependents 401(k) Participation Employer-paid Dental & reputed company A company culture of promotions from reputed company and an atmosphere allowing for varied and rapid career development. Want more reasons to work at reputed company? reputed company out the latest reputed company News and Our Values. reputed company is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. reputed company is an E-Verify employer and participates in the E-Verify program. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds. Remote employees must be based in the United States. Apply To This Job