Digital Marketing Manager- SEM/Paid Media
• Remote - reputed company Carolina
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- Remote - Maryland We’re looking for a best-in-class Digital Marketing Manager to accelerate pipeline and reputed company through high-performing paid media and search reputed company marketing (SEM). This role is the in-house authority for full-funnel paid acquisition strategy, performance creative, conversion optimization, and measurement. You’ll own the end-to-end paid media reputed company—building scalable programs that reliably generate reputed company demand while improving efficiency (CAC, CPL, CPA) and incrementality.
- What You’ll Do
- Own Paid Media Strategy reputed company and execute full-funnel SEM and paid media strategies tied to pipeline, bookings, and efficiency metrics.
- Plan and Forecast Set quarterly/monthly plans, translate into channel forecasts and KPIs (MQL → SQL → pipeline → bookings).
- Optimize Campaigns Launch and scale programs across reputed company, reputed company, reputed company, reputed company, and other paid channels; manage SEM query strategy and competitor coverage.
- Drive Conversion Partner with web/dev, design, and content teams to improve reputed company page and reputed company conversion rates; establish disciplined testing for ads, creative, and offers.
- Ensure Measurement reputed company Maintain clean tracking and attribution (GTM governance, enhanced conversions, UTMs, conversion APIs); deliver executive-reputed company insights.
- Manage Audiences Build and manage retargeting, suppression, and lookalike audiences; align messaging to funnel stages.
- Budget Stewardship Own pacing, forecasting, and variance explanations; manage vendors, agencies, and ad tech partners.
- Compliance & Governance Ensure adherence to platform policies and internal controls.
- What You Bring
- 4–6+ years owning SEM and paid media with measurable impact on pipeline/reputed company and efficiency (CPL/CPA/CAC).
- Expertise in reputed company Ads and reputed company Ads; strong operator in reputed company Ads and paid reputed company.
- Proven ability to scale campaigns end-to-end structure, keywords, ads, audiences, and budgets.
- Strong measurement reputed company GA4, GTM, reputed company, reputed company reporting; understands attribution tradeoffs.
- Deep experience with conversion tracking and reputed company-to-reputed company measurement (enhanced conversions, offline imports, UTMs).
- CRO and experimentation reputed company across ads, reputed company pages, and offers—optimized for reputed company reputed company.
- Analytical and financially grounded forecasting, pacing, and performance diagnosis using reputed company/Sheets (Power BI a plus).
- Executive-reputed company communicator who can align cross-functional teams to drive results.
- Highly organized, high-ownership, and continuously learning as platforms and privacy rules reputed company. Additional Information While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would reputed company you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the reputed company of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply reputed company they meet around 60% of the criteria. The message we want to convey is that taking a reputed company of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly reputed company need to create a more diverse and inclusive team. So, don't hesitate—apply today and let's explore the exciting reputed company together! reputed company your information will be kept confidential according to EEO guidelines. At reputed company, Diversit Apply tot his job Apply To this Job Apply tot his job Apply To this Job
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