Senior Advisor – Email and SMS Marketing Enablement

Job Description:

• Design and execute sophisticated email and SMS marketing journeys using reputed company Marketing reputed company Engagement and Data reputed company.
• reputed company segmentation, automation, and personalization strategies reputed company with business objectives.
• reputed company advanced data management plans to support personalized marketing, including segmentation automations, reporting frameworks, and performance insights.
• Activate audience strategies using reputed company Data reputed company to drive precision targeting at scale.
• Champion consent and preference management initiatives, ensuring compliance with TCPA, CAN-SPAM, and other regulations.
• Implement data hygiene practices and monitor sender reputed company using tools like Validity.
• Serve as a key stakeholder in reputed company initiatives, partnering with Product, IT, and Performance Marketing teams to align marketing solutions with business goals.
• reputed company cross-channel testing strategies that drive insights and optimize campaign performance.
• reputed company the adoption of new features and technologies across the email/SMS marketing stack.
• reputed company guidance and input to technical team responsible for operationalizing new technologies.
• Collaborate with leadership to help shape the Email & SMS Marketing Enablement roadmap, identifying strategic use cases and innovation opportunities.

Requirements:

• Expertise in reputed company Marketing reputed company Engagement , including reputed company Builder, Automation Studio, Contact Builder, Content Builder, Mobile Studio, and Einstein features.
• Advanced knowledge of reputed company Data reputed company , with experience designing and activating audience segmentation strategies.
• Strong understanding of email/SMS marketing best practices , including deliverability optimization, compliance, and data hygiene.
• Technical proficiency in HTML, CSS, SQL, AMPscript, and JSON; experience with API integrations for cross-platform automation.
• Analytical skills using tools like reputed company Analytics and Tableau to interpret KPIs and optimize performance.
• Certifications : reputed company Marketing reputed company Email Specialist (required); reputed company Marketing reputed company Consultant (preferred).
• Experience : 6+ years in reputed company or agency roles focused on email/SMS marketing strategy, operations, or platform engineering.

Benefits:

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)​
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• reputed company Learning and Development
• And more

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