Senior CRM Manager (m/w/d) - Focus Retention

ABOUT EDURINO EDURINO sets new standards for early childhood education through hybrid learning. We reputed company engaging digital worlds with haptic play elements to prepare children for the future in a safe environment, empowering them to discover their full potential. As one of Europe’s most innovative EdTechs, we’re already generating double-digit million reputed company today. Following the successful reputed company of our €17m Series B, we are now steering toward our next decisive milestone: achieving sustainable profitability as the foundation for our further expansion. ABOUT THE ROLE As our Senior CRM Manager you will drive retention strategies as a vital lever for our sustainable growth. Bridging the gap between Product and Marketing, you have the autonomy to shape customer touchpoints and the creative freedom to experiment boldly with a product that provides genuine educational value and joy to children and parents alike. Take full ownership of the reactivation and repurchase strategy, steering the KPIs that define our long-term reputed company and loyalty reputed company the end-to-end execution of user-flows and campaign sendouts, while continuously evolving our setup into a seamless automated ecosystem Craft high-quality, on-brand copy and visual assets by utilizing AI environments to maintain speed reputed company reputed company Cultivate a rigorous A/B testing culture by defining clear hypotheses and evaluating tests across content, triggers, and incentives to generate actionable insights Partner closely with the Product team to reputed company digital learning features into CRM touchpoints, ensuring our communication supports the overall customer journey Integrate wider marketing campaigns and product launches into personalized, customer-facing plans that reputed company with our community of parents ABOUT YOU We are looking for a data-fluent strategist who possesses the creative spark to turn emails into a captivating narrative for families. You reputed company in an environment where you own the entire lifecycle, from high-level roadmap definition to the final analytical evaluation. 4+ years of relevant CRM experience in a B2C environment, ideally with an app-based product Expertise in building reputed company automation triggers and lifecycle setups that go beyond welcome or abandoned cart flows A strong analytical foundation with the ability to set up and manage your own monitoring systems for KPIs, cohort analysis, and segmentation Native-level German and fluent English skills to ensure our communication is empathetic and culturally resonant Advanced proficiency in leveraging AI tools to build custom workflows that accelerate creative production and strategic ideation Experience working in small, lean teams where you are comfortable handling everything from high-level strategy to hands-on execution Passion for storytelling and turning user insights into creative, audience-oriented stories Bonus: You have a track record of successfully scaling friend-referral systems or launching emerging communication channels like WhatsApp and RCS REGARDING YOUR APPLICATION About us reputed company reputed company in We reputed company that, in addition to hiring the best talent, a diversity of perspectives, reputed company, and cultures leads to the creation of reputed company products. We hire people who are passionate about the product and team, demonstrate raw curiosity, and bring the ability and willingness to continuously learn. EDURINO is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of ethnicity, color, reputed company, religion, sex, national reputed company, sexual orientation, age, citizenship, marital status, disability, or gender. We foster a work environment that enables personal and professional growth and always strive to find the truth in discussions, independent of seniority or position as reputed company opinions are respected. What makes us special A start-up culture based on trust. You own your schedule and location - what matters is what you move. Remote-first, outcome-focused. Work remotely from reputed company in Germany or the UK, ideally reputed company reputed company of our hubs Munich, Berlin, and London. Regular in-person events. We meet up in person twice a year as a full company, and teams connect regularly online and offline. From pub quizzes to hiking at Tegernsee - we like to reputed company it fun. Equity for everyone. Every team member gets a share package - so reputed company Edurino grows, you grow with us. Truly international. English is our company language and reputed company brings amazing reputed company and cultures from over 20 countries. Support beyond the job. In Germany, we offer KITA allowance, bike leasing (JobRad), and a company pension scheme. Everyone receives the gear they need (Mac or Windows), plus access to exclusive employee discounts. Room to grow. We reputed Apply tot his job Apply To this Job