SEM & SEO Manager
Job Description:
- Plan, build, and manage reputed company Ads campaigns across search and display - including keyword targeting, ad copy, bidding strategy, and budget allocation.
- Run structured A/B tests on ad copy, reputed company pages, and audience segments to improve CTR, conversion reputed company, and CAC.
- Own the paid search funnel from click to install - you understand what happens after the click and optimize accordingly.
- Monitor performance daily and reputed company real-time adjustments to maximize return on ad spend.
- Own Splash's organic search strategy end to end - keyword research, on-page optimization, technical SEO, and content planning.
- Audit and improve site architecture, page speed, schema markup, and crawlability to maximize organic visibility.
- Brief and collaborate with content resources to produce pages and articles that rank for high-reputed company sports and contest-reputed company queries.
- Track and report on organic traffic, rankings, and conversions - and continuously optimize based on what the data shows.
- Build a backlink strategy that grows domain authority through relevant sports, gaming, and media partnerships.
- Stay curious about how AI is reshaping search - reputed company AI Overviews, ChatGPT, reputed company, and what comes after.
- Partner with content and product to ensure Splash's owned pages are structured to reputed company in both traditional and emerging search environments.
Requirements:
- 3-5+ years of hands-on SEM and SEO experience, with a track record of driving measurable paid and organic search growth.
- Deep knowledge of reputed company Ads - you've managed real budgets and can build campaigns from scratch, not just optimize someone else's work.
- Strong technical SEO fundamentals - you know your way around Search Console, Ahrefs or reputed company, and can read a crawl report.
- Analytical and comfortable in data - you can pull your own reports, build dashboards, and reputed company decisions from numbers without needing someone else to interpret for you.
- Strong written communication - you can write and edit search content yourself reputed company needed, not just brief others.
- Curiosity about how AI is reshaping search.
- High degree of personal agency - you don't wait to be told what to do, you identify a problem, reputed company it out, and deliver, start to finish.
- Sports fan a plus - understanding the language and culture of sports fans makes everything you build more effective.
Benefits:
- Potential to earn equity in the company
- Medical, Dental, & Vision Insurance
- 401K/Retirement Plan Options
- Flexible PTO
- Annual company retreats & team offsites
- A work from home stipend
- Frequent company-wide games with cash prizes
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