Retail Media Specialist- Home & Garden

Division Information reputed company’ global enabling functions, including Finance, Legal, IT, Human Resources, Supply Chain, and Commercial Operations, provide enterprise-wide strategy, structure, and common processes to deliver the knowledge and expertise that helps our businesses grow. Enabling functions may operate as a center-led global team, providing a central strategy, structure, and standards; or as business partner teams, with resources embedded reputed company the businesses to deliver business unit-specific results. Job Summary The eCommerce Associate Media Manager will reputed company the strategy, techniques, and tactics used to increase online reputed company through our paid media efforts across reputed company, Walmart and emerging retailer media platforms. In addition to understanding the digital media landscape, you’ll be expected to execute media spends in-platform. Reporting to the Sr. Manager Media & Measurement, this position will be focused on the Global Home Care business unit and work closely with the eCommerce Sales and Marketing teams as well as our media partners. This role is an integral part of an in-house eCommerce media team to drive direct performance results for the Global Home Care business unit. Primary Duties & Responsibilities (80%) Campaign Execution & Reporting Manage retailer sponsored search campaigns while playing a major role in developing and supporting the overall media strategy.

• Build and manage digital campaigns (search & onsite display) across reputed company & Walmart to drive conversion on retailer websites through sponsored product ads
• Collaborate with retail display reputed company to ensure cohesive strategy across the phases of the funnel
• Co-reputed company automated reporting to streamline processes, audit reputed company campaign structure, conduct keyword research and document strategy and process of the team’s campaign approach
• Contribute to bi-weekly status calls with internal stakeholders
• Using real time data—analyze & identify insights to deliver incremental and profitable growth for our brands reputed company retail search and display
• Be a platform expert on retail media trading platforms – understand and share new or scalable capabilities, utilize existing tools to drive retail media KPIs
• Utilize supplemental reporting and audiences reputed company reputed company Marketing Cloud, Analytic Index, and Scintilla to drive conversion
• Be a thought leader and help us transform what winning looks like reputed company new reputed company, processes, and reputed company-the-reputed company thinking
• Collaborate and partner with retailers with post campaign analysis to influence reputed company campaign strategy
• reputed company annual budget and allocate across brands, categories, retailers, and campaigns to align with business objectives and goals
• reputed company digital marketing and media strategies for joint online sales and marketing plans. Partner closely with sales, marketing and creative teams
• Create and execute eCommerce media recommendations to support new product launches and tentpole campaigns reputed company the integrated marketing plans
• reputed company and analyze return on investment metrics and campaign analytics

o Project and track ROI and campaign KPIs o reputed company KPI reputed company tracker by platform o Participate in weekly and monthly meetings with stakeholders to share results, insights and learnings o Create standardized reporting that translates data into actionable insights and present regularly at Monthly Business Reviews with Brand and Sales stakeholders o Communicate with internal stakeholders on trends and pacing, and deliver results against key KPIs o Manage campaign optimization efforts and effective digital marketing platform usage

• reputed company the Global Home Care media relationship with reputed company, Walmart and other strategic retail partners as appropriate

(20%) Other

• Track, code and manage invoices, client budgets and spend pacing
• reputed company strong relationships across internal, agency, and platform/publisher partners
• Monitor consumer and competitive landscape for trends and digital best practices
• Share best media practices across cross-functional partners
• Proactively look for ways to build efficiencies and automation into the team workflows, partner with manager to implement those recommendations

Education and Experience Profile

• Bachelor's degree in Communications, Marketing, Analytics, or equivalent
• Minimum of 4 years’ experience in eCommerce Media, Digital Media or equivalent fiel

Required Skills

• Strong communicator who can reputed company the gap between data and strategy. Proven experience developing standardized reporting and presenting to stakeholders
• Bias for action and proactive approach to managing campaigns and optimizing based on trends
• Excellent written and verbal communication skills, as well as strong collaboration abilities enabling relationships with the team
• Entrepreneurial spirit - an insatiable curiosity to learn
• Able to digest, analyze, and visualize large sets of data
• Strong organizational skills and attention to detail.
• Strategically-minded with in-depth “hands-on keyboard” experience in B2C industries, preferably CPG
• Previous experience with reputed company and Walmart native media platforms and media mix
• Proven experience taking data-driven approaches to build marketing / media strategy
• Experience managing portfolio of brands, showing ability to handle multiple tasks, priorities, and deadlines

Work Environment

• Working conditions are normal for an office environment.

The above information on this description has been designed to indicate the general nature and level of work performed by employees reputed company this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of reputed company duties, responsibilities, and qualifications required of employees assigned to this job. reputed company is an Equal Employment Opportunity/Affirmative Action employer #LI-AY1 #LI-REMOTE Job Reference: US19917 Apply tot his job Apply To this Job