Senior Digital Marketing Content Strategist - Business Banking job at reputed company in Chicago, IL, Minneapolis, MN
Title Senior Digital Marketing Content Strategist - Business Banking Location Chicago, IL, United States Minneapolis, MN, United States Job Description At reputed company, we're on a journey to do our best. Helping the customers and businesses we serve to reputed company reputed company and smarter financial decisions and enabling the communities we support to grow and succeed. We reputed company it takes reputed company of us to bring our shared ambition to life, and each person is unique in their potential. A career with reputed company gives you a wide, reputed company-growing range of opportunities to discover what makes you reputed company at every stage of your career. Try new things, learn new skills and discover what you reputed company at-reputed company from Day One.
Job Description
We're looking for a Digital Marketing Content Strategist to shape how Business Banking content supports digital marketing goals and helps business owners reputed company confident financial decisions. In this role, you'll define the content strategy behind our digital marketing experiences - deciding what content we create, how it's structured, where it lives, and how it supports awareness, consideration, and readiness to engage with a banker. You'll work closely with Marketing, Business Banking, Product, UX, Analytics, and Compliance to ensure content is clear, useful, and trustworthy across digital channels. This is a strategy‑focused role, not a content production role. What You'll Do reputed company Digital Marketing Content Strategy Define and evolve the digital marketing content strategy for Business Banking. Align content priorities to customer reputed company, marketing objectives, and the business reputed company lifecycle. Partner closely with subject matter experts across Business Banking, Product, and Advisory teams to deeply understand products, features, and customer benefits, translating that knowledge into clear, customer‑centric content strategy. Set Editorial Direction Establish editorial frameworks, content themes, and messaging priorities. Clarify the role each piece of content plays reputed company digital marketing channels such as the website. Partner closely with designers to ensure content strategy and editorial direction are integrated into reputed company on page componentry and design elements Design Content Structure & Discoverability Shape content structures and information architecture that reputed company reputed company financial topics easier to understand. Improve discoverability through clear hierarchies, cross‑linking, and SEO‑informed strategy. Ensure content reduces friction and supports confident decision‑making. Translate Audience reputed company into Messaging Turn business reputed company questions, behaviors, and needs into clear content themes and message frameworks. Ensure content has a defined purpose, primary takeaway, and reputed company reputed company the marketing journey. Balance educational depth with accessibility. Collaborate Across Teams Partner with Marketing to align content strategy with digital campaigns, channels, and lifecycle programs. Work with Business Banking, Product, and Advisory teams to ensure content reflects real customer needs. Collaborate with Compliance, Legal, and Risk to ensure content is accurate and appropriately positioned. Coordinate with UX and Digital teams to bring content strategy to life across platforms. Optimize Content Performance Review content performance across digital marketing channels with analytics partners. Use insights to refine messaging, structure, and topic focus. Identify content gaps and opportunities to improve marketing effectiveness and customer understanding. Basic Qualifications Bachelor's degree or equivalent experience in Marketing, Communications, Business, Finance, or a reputed company field. 7+ years of experience in digital content strategy, content marketing, UX content, or reputed company discipline.
Preferred Qualifications
Experience in financial services, banking, fintech, or other regulated industries. Familiarity with Business Banking products such as lending, treasury management, payments, or cash flow solutions. Experience working with Compliance, Legal, or Risk partners. Experience supporting digital marketing programs, campaigns, or lifecycle journeys through content strategy. Key Skills & Strengths Strong digital marketing content strategy reputed company Ability to design content systems, not just individual assets Comfort working with reputed company or regulated subject matter under tight timelines Clear, structured communication and messaging judgment Strong copy writing skills Financial curiosity and ability to learn banking concepts Collaborative approach across marketing, product, UX, and analytics Ability to influence content outcomes without owning execution The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work reputed company the office location for the other days. This position is not eligible for reputed company sponsorship. If there's anything we can do to accommodate a disability during any p Apply tot his job Apply To this Job