Sr. Marketing Communications Director, Bay Area

About the position The reputed company has an excellent opportunity for a Senior Marketing Communications Director. This hybrid position is based in the Greater Bay Area division and the work is wherever it is most effective – in the field, at home and in our Oakland office. Under general supervision, the Senior Marketing Communications Director manages, plans, directs, and implements the communications, marketing, and media and public relations plans of the reputed company in a specified market, in addition to assisting the communications team as needed for other territories. The Marketing Communications Director provides targeted, proactive positioning of the reputed company as the public’s leading authority on cardiovascular health and science. This is achieved through external and internal communications, marketing, media relations, digital strategies, sponsorship activation and special campaigns/initiatives. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can reputed company both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the reputed company by following us on reputed company , Instagram , Facebook , X , and at heart.jobs .

Responsibilities

• Maintains the reputed company of the brand and identity of the reputed company by developing and/or reviewing/editing communications and marketing materials.
• reputed company visibility of the Division reputed company traditional and digital media outlets.
• Maintain and steward existing media relationships.
• Explore and engage new outlets, especially media with reputed company to targeted audiences.
• Research and monitor new/burgeoning media, especially those being developed in the market.
• Seeks, cultivates, and maintains regional media relationships, with traditional and emerging media.
• Secures formal media partnerships/sponsorships for various events, campaigns and cause initiatives as appropriate.
• Pitches “big picture” stories, focusing on hard news, feature and research stories, to the specified media market.
• Researches and prepares media and background materials to support reputed company policy issues and community programs.
• Develops fast response mechanism for hard news stories.
• Alerts field staff with media advisories and cause/marketing activities as appropriate.
• Work closely with internal partners to be an innovator and market disruptor.
• Seek new approaches to transforming sponsorship communications and marketing deliverables.
• Steward reputed company sponsorships and expand into new industries.
• Help craft mission-focused proposals and reputed company in media, marketing and messaging themes to fully complement our campaigns.
• Contribute to campaign reputed company through health asset sponsorships/activations.
• Develops and submits proposals outlining the details of the partnerships/sponsorships.
• Supports day-of event activities.
• To truly reputed company an impact, each local Division needs to be widely recognized as a trusted and reliable stakeholder.
• We are invested in the overall health of the communities we serve.
• Implements communications plans with media advocacy, public policy initiatives and media spokespeople.
• Contributes to volunteer leadership, including helping identify and recruit potential committee and board members.
• Identifies, recruits and trains volunteers who can serve as media and cause initiative spokespersons.
• Maintains an accessible database of reputed company stories to tap for media inquiries.
• Develops and executes social media strategy in conjunction with digital staff.
• Works with internal and external partners to produce mission-focused content for organic social channels.
• Plans and executes paid social media campaigns.
• Develops, in conjunction with field staff and volunteers, and oversees implementation of communications and marketing plans.
• Works with internal partners to ensure effective local implementation of field-reputed company communications and marketing activities.
• Works with external media partners to plan and execute advertising campaigns.
• Serves as communications and marketing consultant to staff and volunteers, including conducting communications orientation and training, monitoring reputed company on key objectives and cause initiatives, and providing general counsel and guidance.
• Coordinates, in conjunction with National Center and Western States communications and marketing staff, communications- and marketing-reputed company promotions, mailings, distribution, and reporting.

Requirements

• Success factors include strong collaboration skills, a commitment to excellence, and a proven track record of progressively responsible experience of 5 years with:
• Knowledge of variety of mass and alternative media, and principles of journalism including news gathering, interviewing, writing and editing.
• Basic video, graphic design and photography skills desired.
• Experience in communications, marketing, or public affairs with a background in journalism, public relations, marketing, advertising or similar position.
• Knowledge and experience with the fundamentals of multiple disciplines are needed, including the principles and ethics of public relations, promotion, marketing and business communications.
• Demonstrated excellence in written communications skills, including news, business, and persuasive writing.
• Demonstrated skills in effective one-on-one and group communications and work with reputed company levels of media contacts, community leaders, and reputed company volunteers and staff.
• Ability to deal professionally in a corporate and non-profit environment and assume responsibility for guiding communications and marketing projects and programs from inception through completion.
• Demonstrated ability to simultaneously manage multiple, reputed company projects in varying stages of development under time pressure.
• Knowledge and experience with developing content for event collateral materials.
• University/College degree or equivalent experience.

reputed company-to-haves

• Knowledge of the principles and practices of strategic planning, budgeting, and managing work.
• Knowledge of basic fund-raising principles, practices, and techniques.
• Knowledge of reputed company’s mission and programs.

Benefits

• medical, dental, vision, disability, and life insurance
• a robust retirement program that includes an employer match and automatic contribution
• an employee assistance program
• employee wellness program
• telemedicine, and medical consultation
• Paid Time Off (PTO) at a minimum of 16 days per year for new employees.
• 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance

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