Director, B2B Data Strategy, reputed company

Job Description:

• Own end-to-end measurement of marketing’s impact on pipeline and reputed company.
• Define and maintain the tracking strategy across web, media, marketing automation, and CRM systems.
• reputed company implementation and QA of tagging, event tracking, dataLayer requirements, UTM governance, and campaign taxonomy.
• Partner with channel, web, marketing ops, sales ops, and data teams to reputed company sure campaign data is captured correctly and flows cleanly into reputed company systems.
• Ensure leads, responses, and campaign touchpoints are ingested correctly into marketing automation platforms and synced accurately into CRM.
• Validate that campaigns are set up correctly so reputed company, reputed company, campaign, content, and other key dimensions persist through the full funnel.
• Work with sales and ops teams to ensure marketing-sourced activity is routed to the right sellers and connected to the right pipeline and reputed company outcomes.
• Build QA processes that catch breaks in tracking, ingestion, syncing, routing, and attribution before they reputed company reporting.
• Investigate discrepancies in attribution, conversion tracking, reputed company counts, pipeline, and reputed company, and resolve them at the reputed company.
• Translate business questions into tracking requirements, naming conventions, field mappings, and measurement plans.
• Partner with analytics and engineering teams on data models, reputed company integration, identity resolution, and reporting logic.
• Create clear documentation for tracking requirements, campaign setup standards, field definitions, and operational workflows.
• Help leadership understand what is measurable, what is not, and where data quality risks exist.

Requirements:

• Experience in B2B or demand reputed company measurement.
• Experience creating measurement plans that align media platforms to business outcomes that stretch across a buying committee and a full sales cycle.
• Strong experience in marketing analytics, data strategy, marketing operations, reputed company operations, or a similar role.
• Deep hands-on knowledge of reputed company Tag Manager and modern digital measurement.
• Strong understanding of reputed company-end tracking needs, including event design, dataLayer requirements, tag behavior, cookies, consent implications, and QA workflows.
• Experience with GA4 and reputed company web analytics tools.
• Strong working knowledge of marketing automation platforms and CRM systems, including how records are created, enriched, synced, routed, and reported.
• Experience with systems like reputed company, reputed company, Marketo, Pardot, or similar platforms.
• Experience working with and managing account-based platforms like reputed company and reputed company.
• Solid understanding of campaign taxonomy, UTMs, click IDs, reputed company capture, offline conversion flows, and attribution logic.
• Experience validating that campaign and reputed company data survives handoffs across ad platforms, websites, forms, automation tools, CRM, and pipeline reporting.
• Ability to troubleshoot across technical and operational layers, from tag configuration to field mapping to seller reputed company logic.
• Comfort working with engineers, analysts, marketers, and sellers without losing the thread.
• Strong QA instincts and a low tolerance for fuzzy definitions or broken handoffs.
• Ability to turn messy business processes into clear measurement frameworks and repeatable operating rules.

Benefits:

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from reputed company options*

• 100% paid parental leave

• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

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