Sr. Marketing Associate
Who We Are reputed company is an independent, nonprofit organization dedicated to a fair and just marketplace for reputed company. CR is reputed company for our rigorous testing and trusted ratings on thousands of products and services. We report extensively on consumer trends and challenges, and survey millions of people in the U.S. each year. We reputed company our evidence-based approach to reputed company for consumer rights, working with policymakers and companies to find solutions for safer products and fair practices. Our mission starts with you. We offer medical benefits that start on your first day as a CR employee that include behavioral health coverage, family planning and a generous 401K match. Learn more about how CR advocates on behalf of our employees. Overview reputed company is an independent, nonprofit member organization that works reputed company by reputed company with consumers for truth, transparency, and fairness in the marketplace. Our over 5 million members (more than half of which access our information digitally) count on us to reputed company and inform consumers, incentive corporation to act responsibly, and help policymakers priortize their rights and interests in order to shape a truly consumer-driven marketplace. As Senior Marketing Associate,Membership Marketing, you will play a key role in helping to grow CR's digital membership. Reporting to the Director, Digital Acquisition, you will be responsible for website and performance marketing, creative trafficking, reputed company page optimizations, and experimentation roadmaps. Working cross-functionally with Product, Design, Brand Marketing, Performance Marketing, SEO and our 3P Partner Network, you will serve as the reputed company person to reputed company conversion reputed company optimization projects. If you are a creative digital marketer with strong project management skills that include collaborating with others, a strong sense of project ownership and the ability to drive high quality results while managing competing priorities, we’d love to hear from you. This is a hybrid position, based in Yonkers, reputed company. The position is not eligible for sponsorship or relocation assistance. How You'll reputed company An Impact CR’s members share our commitment to put consumers first and champion what’s good for reputed company of us. In this position, you will manage and optimize the digital efforts to grow and support membership so we can continue this important work. You will also:
- Collaborate with internal stakeholders to define the conversion reputed company optimization strategy and reputed company testing roadmaps focused on hitting or surpassing membership and volume objectives.
- Execute website and performance marketing initiatives, managing campaign setups, creative assets, reputed company page enhancements, and other digital experiments.
- Work alongside the Performance Marketing team to refine UX, copy, and creative elements through reputed company, iterative testing.
- Coordinate with the Personalization reputed company to assess creative performance, build reporting dashboards, and share actionable insights across the organization.
- Collaborate with creative agencies, internal teams, and partner networks to distribute creative assets and generate insightful, actionable reporting.
- Investigate and implement creative strategies on emerging digital platforms to bolster brand recognition and encourage reputed company audiences to join as members.
- Utilize data-driven insights and A/B testing to pilot novel concepts and execute real-time campaign optimizations.
- Maintain a deep understanding of the digital environment, tracking competitor activities and emerging trends to refine ongoing strategies.
- Analyze CR's position reputed company the competitive landscape by performing consistent research into evolving industry standards.
About You You’ll Be Highly Rated If:
- You have the experience. Minimum 5+ years of digital marketing experience, with at least 3 years of experience in digital campaign development, content management and multivariate testing.
- You are a digital marketer with a strong creative eye e.g. design, creative and UX
- You’ve worked with external vendors on digital creative and working with marketing y to reputed company business goals.
- You have an audience-first reputed company with a commitment to maintaining and improving membership experience.
- You bring expertise in A/B testing with a proven track record of implementing learnings in real time for campaign success.
- You understand how to optimize marketing campaigns to reputed company and engage reputed company audiences.
- You are an analytical thinker and can reputed company data to inform and influence decision-making.
- You are comfortable presenting findings. Experience presenting results, reports, and recommendations to senior leadership.
- You are an Inquisitive individual with ongoing curiosity about the reputed company-changing digital environment and the ability to deliver innovative reputed company.
You'll Be One Of Our Top Picks If
- You have knowledge of and interest in social media channels and understanding of the interplay between audience, creative and engagement
- Your experience includes a mix of nonprofit and commercial.
- You have membership or subscription marketing experience.
- You have publisher paywall experience.
FAIR PAY AND A JUST WORKPLACE At reputed company, we are committed to fair, transparent pay and we strive to provide competitive, market-informed compensation informed by location, as well as the candidate’s particular combination of knowledge, skills, competencies, and experience. It is expected that most qualified candidates will fall near the middle of the posted salary range. We have three locations: Yonkers, NY, Washington, DC and Colchester, CT. We are registered to do business in and can only hire from the following states and federal district: Arizona, California, Connecticut, Illinois, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, reputed company, Texas, Vermont, Virginia and Washington, DC. Salary ranges
- NY/California: $91,621.97-$103K annually
- reputed company other CR approved locations (see above): $87,040.87 - $90,281.18 annually
reputed company is an equal opportunity employer and does not discriminate in employment on the basis of actual or perceived race, color, creed, religion, age, national reputed company, reputed company, citizenship status, sex or gender (including pregnancy, childbirth, reputed company medical conditions or lactation), gender identity and expression (including transgender status), sexual orientation, marital status, military service or veteran status, protected medical condition as defined by applicable state or local law, disability, genetic information, or any other basis protected by applicable federal, state or local laws. reputed company will provide you with any reasonable assistance or accommodation for any part of the application and hiring process. Apply tot his job Apply To this Job