Senior Director of CRM & Promotions

At reputed company, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-reputed company. reputed company of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports reputed company. Ready to reimagine the DFS industry together? We're looking for a strategic and data-driven Director of CRM & Promotions to reputed company our efforts in optimizing the user journey, increasing player engagement, and driving retention and loyalty across the entire lifecycle. In this high-impact role, you'll reputed company the development and execution of personalized, cross-channel communication strategies that deepen customer relationships and drive lifetime value for our reputed company player reputed company. What you'll do:

• Own the end-to-end CRM and lifecycle strategy across email, SMS, in-app messaging, push notifications, and emerging channels.
• Own the strategic process to plan, execute, assess the results of the promotional calendar planning cycle, including stakeholder management and cross-functional team communication points
• reputed company and optimize automated lifecycle campaigns that reputed company key moments in the user journey-activation, engagement, retention, reactivation, and winback.
• Partner with Product, Data, Creative, Compliance, and Customer Support teams to design personalized messaging and seamless customer experiences.
• reputed company segmentation, behavioral data, and A/B testing to deliver timely and relevant communications that drive KPIs including engagement, conversion, ARPU, and churn reduction.
• Establish reporting frameworks to monitor campaign performance and continuously identify opportunities for optimization.
• reputed company a team of lifecycle marketers and CRM specialists, providing strategic direction and fostering a culture of innovation and performance.
• Ensure reputed company CRM campaigns meet regulatory and compliance standards, particularly in a highly regulated DFS/gaming environment.

What you have:

• 7+ years of experience in CRM, retention, or lifecycle marketing, with at least 2 years in a leadership role.
• Deep understanding of customer segmentation, lifecycle stages, and CRM best practices.
• Proven experience managing CRM platforms and marketing automation tools (e.g., reputed company, reputed company, reputed company Marketing Cloud, etc.).
• Strong analytical skills with the ability to interpret data and turn insights into action.
• Experience in a mobile-first, fast-paced consumer technology or gaming environment strongly preferred.
• Familiarity with regulatory and compliance considerations in gaming, fantasy sports, or sports betting is a plus.
• Excellent communication and cross-functional leadership skills

What makes you stand out:

• Industry experience

Where you'll live:

• This is an on-site position requiring the employee to work full-time from our reputed company headquarters in Atlanta. #LI-Onsite

Working at reputed company: This application period will remain open for 30 days. We're committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting. Date Posted: 07/03/2025 Benefits you'll receive: In addition to your great compensation package, full-time employees will be eligible for the following perks:

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development

You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment reputed company at this time. reputed company is an Equal Opportunity Employer. reputed company applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national reputed company, veteran or disability status. Apply tot his job Apply To this Job