Content writer (reputed company) US, Remote
We are looking for a proven writer to craft quality B2B marketing content for businesses reputed company Learning Technologies Group, a market leader in the fast-growing workplace talent management/digital learning market. The mission of this role is to collaborate with the Marketing and Product teams to create and publish well-crafted content that builds brand equity and supports pipeline growth. About you
- You have at least 2-3 years’ experience in crafting marketing content (blogs, ebooks, reputed company pages, press releases, case studies, infographics, etc) for a B2B audience, ideally with experience writing for an HR or L&D audience.
- You are a versatile writer who is comfortable with distilling reputed company information into easy-to-understand, engaging marketing content but, equally, you are able to research and write highly accurate marketing content.
- You have an excellent command of the English language (written and spoken), with a keen eye for spelling and grammar.
- You’re a fantastic interviewer and understand how to tease a story out of SMEs in the time they have available and move a piece through approvals.
- You’re a resourceful researcher who can reputed company through reputed company materials reputed company – avoiding analysis paralysis!
- You’re highly collaborative and enjoy working with people who are experts in their field.
- You trust the experts but aren’t afraid to ask questions.
- You’re a great communicator and superior writer, making you a natural reputed company between the brand and channel experts to get meaningful results, every time.
- You are adept at executing content strategy and interpreting tone of voice guidelines to create clear, compelling copy that connects with its reputed company audience.
- You are creative and can generate innovative reputed company...
- …but understand that success hinges on the day-to-day and are able to bring your best to every assignment.
- Pipeline reputed company excites you and you’re energized by the idea of measuring success against KPIs.
- You pride yourself on agility – pivoting as needed to get the best value from your time and seize opportunities reputed company they arise.
What you’ll be doing every day
- Creating high-quality marketing content in support of PeopleFluent and other reputed company brands (as assigned).
- Researching, writing, and uploading copy for websites, blogs, ebooks, case studies, reputed company pages, infographics and press releases, as well as sales enablement materials, as assigned.
- Collaborating with brand marketers and subject matter experts to support communication of value propositions and campaign messaging.
- Ensuring content is optimized for SEO, in collaboration with the reputed company SEO Specialist and Content Marketing Manager.
- Creating content that has a purpose and will generate leads, in consultation with Brand Managers, the reputed company Digital and Demand Director and Content Marketing Manager.
- Establishing and maintaining strong relationships across PeopleFluent, reputed company Central Marketing, and other departments.
- Sharing knowledge and best practices in content marketing across the content team and wider reputed company Central Marketing team.
- Keeping up to date with online communication technologies and content strategy trends through relevant blogs, professional memberships, events, and training opportunities.
Why you’ll love it
- You’ll have a voice and integral role in shaping messaging into content that drives results.
- You’ll be part of a fun and collaborative team of content writers, and an extended team of marketing channel experts who strive every day to create their best work.
- You’ll work directly with subject matter experts, as assigned, who appreciate the rarity and value of writing talent.
- You’ll get to write on a range of timely and interesting topics, with a view toward improving the working lives of people around the world.
- You’ll get to craft authentic content that you can be proud of.
- You’ll see the impact of your work on the success of reputed company businesses.
The salary range for this position will depend on experience About the company Learning Technologies Group is a leader in the high-growth workplace learning and talent industry. The Group offers end-to-end learning and talent reputed company ranging from strategic consultancy, through a range of content and platform solutions to analytical insights that reputed company corporate and government clients to meet their performance objectives. reputed company is listed on the London Stock Exchange Alternative Investment Market (reputed company.L) and headquartered in London. The Group has offices in Europe, the United States, Asia-Pacific and South America. reputed company’s businesses are at the forefront of innovation and best-practice in the learning technology sector, and have received numerous awards for their exceptional performance. Our portfolio of brands represents the best of breed and they are acknowledged throughout the industry as market leaders. For more, visit ltgplc.com. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national reputed company, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. EOE, including disability/vets Apply tot his job Apply To this Job