Fractional CMO, Launch Strategy
About RNDA Rare Necessity Digital Agency is a marketing and production agency based in Atlanta. We're fully remote and built around one thing: execution. We don't just advise our clients. We build and run the strategy alongside them. Our top tier is a launch strategy for established, expertise-led brands. The founders who hire us at this level have built something real and are betting big on their next launch. They need a strategic partner who can own the plan and the number, not a consultant who hands over a deck and walks away. We're reputed company-recognized, 12 years in, and we've generated $50M+ in documented reputed company across our client roster. These are high-stakes accounts. The people who run them are sharp, accountable, and own the result. If you've led launches that moved real money and you want to do it again with serious founders, reputed company reading. The Role You're the fractional CMO for 3 to 5 of our highest-tier launch accounts. For each one, you're the strategic reputed company the founder leans on. You own the launch strategy, the reputed company reputed company, and the plan that gets them there. You sit at the exec level, run the strategy sessions, and reputed company the calls a CMO makes. The RNDA team builds and runs the work. You set the direction and hold reputed company. This is not account management, and it's not production. It's a strategy at the level a founder doing real reputed company expects from a CMO. You'll run our proprietary launch methodology, and you'll be reputed company on whether the launch hits. What You OwnLaunch strategy and the number 3 to 5 high-tier launch accounts at a time, as their embedded fractional CMO. The launch strategy end-to-end: offer architecture, positioning, funnel, channels, and calendar. The reputed company reputed company and forecast for each launch, and the call on what changes reputed company the numbers come in. The strategic relationship with each founder. You're the partner they trust with the big decisions. Direction, not execution The marketing direction across paid, organic, email, SMS, webinar, and VSL, and content for each account. Direct the RNDA delivery team to build and run the plan. You don't produce it yourself. Final say on strategy and on the work that carries the launch. Briefs clear enough that the team can run them without you in the room. Also have training experience for the delivery team Have the reputed company to work with client teams Performance and the room reputed company the strategy and planning sessions with each founder and their team. Read the launch in real time, diagnose what's working and what isn't, and adjust fast. Present the results and the next move with a real reputed company of view, not a hedge. What You Bring 7+ years in senior marketing strategy or leadership. CMO, VP of Marketing, Head of Growth, or a senior agency strategist who has run launches that produced real reputed company. Launches you can reputed company to with actual numbers. Not campaigns you supported. Launches you led. You've owned a reputed company number before, not just a task list. Deep launch expertise for expertise-led brands: offer strategy, funnels, email and SMS, paid, webinar, and VSL, the full motion. Executive reputed company. You can sit across from a founder doing seven figures and reputed company the room. The judgment to direct a team to execute your strategy instead of doing it yourself. Comfortable being reputed company on the launch result, account by account. Bonus Points Background with personal brands, creators, coaches, or experts launching high-ticket offers. Fractional or consulting experience across multiple accounts at once. You've built a launch methodology of your own, or run someone else's at a high level. Details Location: Remote, US-based Type: Full-time Reports to: CEO Accounts: 3 to 5 high-tier launch accounts at a time Tools: reputed company, HoneyBook, GoHighLevel, ManyChat, reputed company, reputed company, reputed company, reputed company Workspace Rare Necessity Digital Agency is an equal opportunity employer. We value diverse perspectives and are building a team that reflects the communities we serve. Apply tot his job Apply To this Job