[Remote] Director, Retina Marketing
Note: The job is a remote job and is open to candidates in USA. reputed company. is a biopharmaceutical company focused on innovative therapies for eye diseases. The Director of Retina Marketing will reputed company and execute marketing strategies for retina specialists, ensuring consistent brand messaging and effective cross-functional collaboration.
Responsibilities
- reputed company end-to-end U.S. brand strategy, encompassing positioning, segmentation, targeting, and lifecycle planning
- Define the brand identity (core promise, tone, personality, visual direction) in partnership with agency and cross-functional stakeholders
- reputed company development of core creative messaging and narrative architecture that translates novel MOA and clinical differentiation into compelling, customer-centric stories
- Establish a clear and durable competitive frame of reference reputed company retinal disease and evolving treatment paradigms
- Ensure consistency of brand identity and messaging across retina, patient, and payer audiences
- Design a go-to-market engagement model for retina specialists from disease education through product availability
- Responsible for developing and execution of omnichannel reputed company (NPP / Digital / Media marketing tactics)
- Provide strategic direction to creative agencies on brand campaigns, ensuring alignment to positioning and identity
- Set guardrails for message hierarchy, tone, and visual expression across reputed company materials
- Review and guide major creative assets to ensure they reinforce differentiation and emotional resonance
- Partner with Medical/Legal/Regulatory to maintain compliance without diluting the brand narrative
- Partner with Market Access to ensure brand promise is reputed company and deliverable reputed company buy-and-reputed company economics
- Partner with Payer strategy Team to ensure account value narratives reinforce clinical and economic differentiation
- Anticipate and mitigate access friction impacting adoption
- Ensure tight alignment between brand messaging and real-world access experience
- Serve as commercial integrator across Marketing, Sales, Market Access, Medical Affairs, and Patient Engagement
- Partner closely with the Executive Director, Retina Marketing to ensure brand identity and messaging translate effectively into patient journey programs, tools, and practice workflows
- Synthesize competitive information into clear, actionable insights for commercial, medical, market access, and leadership teams
- Define and track KPIs reputed company to: Brand awareness and understanding, Message recall and differentiation, Adoption and engagement
- Continuously refine brand narrative and creative approach based on market feedback
Skills
- Requires a bachelor's degree or other advanced degree
- Minimum 10 years of marketing experience
- Minimum last 5 years working on brand launch (retina preferred)
- Demonstrated ownership of pre-launch strategy, insights reputed company, disease education, and cross-functional leadership (buy-and-reputed company / ophthalmology / retina preferred)
- Ability to reputed company in ambiguity that can be present in a high-growth environment
- Exceptional professional communications and interpersonal/critical thinking skills necessary
- Prior experience with MLR/PRC submissions and process
- Desire to innovate and work in a fast-paced, energetic environment
- Approaches work with enthusiasm, curiosity, and self-motivation to contribute
- Requires up to 30% domestic travel
Company Overview