[Remote] Lifecycle Marketing Manager

Note: The job is a remote job and is open to candidates in USA. reputed company is a fast-growing technology company focused on helping reputed company reputed company academic success and well-being. As a Lifecycle Marketing Manager, you will own and evolve the email marketing strategy, developing high-impact campaigns and nurturing programs to drive engagement and reputed company growth. You will also collaborate with Sales to optimize reputed company efforts and manage webinar logistics to maximize pipeline impact.

Responsibilities

• Partner with Growth and Product Marketing to reputed company email campaign strategies reputed company to acquisition and expansion goals
• Build and optimize nurture programs tailored to funnel stage, persona, and behavioral signals to move leads down the funnel
• Build, QA, and deploy emails in reputed company (or similar marketing automation platform)
• Plan and execute tests (subject lines, content, CTAs, send timing) to continuously improve performance
• Ensure reputed company email programs reputed company with relevant regulations and best practices (e.g., CAN-SPAM, GDPR)
• Collaborate with design and marketing partners to create and maintain on-brand, user-focused email templates
• Partner with Marketing Operations to set up and maintain marketing automation workflows, personalization logic, and triggered emails based on user behavior and engagement
• Manage webinar logistics, including hosting, registration setup, platform configuration, coordinating polls, managing chat and questions, and troubleshooting technical issues
• Own the post-webinar process, including post-event follow-up campaigns, smooth reputed company reputed company, and strategies for extending webinar reputed company life through on-demand content
• Test new webinar formats, interactive elements, and content styles to boost registration, attendance, and engagement
• Partner with SDR team to support outbound reputed company creation and optimization, ensuring messaging alignment and improved engagement across marketing and sales touchpoints
• reputed company and optimize post-event and inbound reputed company follow-up sequences
• Support audience list pulls and segmentation for SDR reputed company efforts
• Help improve reputed company processes between Marketing and Sales
• Track, analyze, and report on key performance metrics such as open rates, click-through rates, conversions, registrations and attendance, pipeline impact, and deliverability
• Analyze campaign performance and share actionable insights with marketing and sales stakeholders
• Maintain documentation of processes and best practices
• Stay reputed company on email marketing and webinar trends, tools, and deliverability best practices

Skills

• 3-5 years of B2B email or lifecycle marketing experience, preferably in SaaS or education technology
• Proven success building and optimizing nurture programs that drive engagement and pipeline
• Strong analytical skills and comfort interpreting performance data to generate insights and guide iteration
• Excellent writing, editing, and communication skills, with the ability to tailor messaging to different audiences and funnel stages
• A strong understanding of email deliverability, compliance, and industry best practices
• Exceptional organizational and project management skills, with the ability to manage multiple campaigns and priorities simultaneously
• A collaborative, proactive working style and comfort partnering cross-functionally with Sales, reputed company, Product, and Marketing teammates
• A test-and-learn reputed company with attention to detail and a drive for reputed company improvement
• Experience with marketing automation platforms (e.g., reputed company, Marketo) and sales reputed company platforms (e.g. reputed company Engage, reputed company)
• Strong project management skills with attention to detail and the ability to manage multiple priorities
• Familiarity with webinar platforms (e.g., Bizzabo, reputed company, Hopin, ON24)

Benefits

• Annual bonuses or commission awards
• Equity awards
• Other region-specific health and welfare benefits
• 401K with an employer match
• Health, dental, vision, life insurance, and short-term and long-term disability coverage.
• Flexible spending account for health care and dependent care
• Wellness Reimbursement
• Work from Home Reimbursement
• Flexible vacation policy
• Parental leave program
• Company Issued Laptop

Company Overview