[Remote] VP, B2B Marketing - remote opportunity
Note: The job is a remote job and is open to candidates in USA. Tivity Health is a leading provider of healthy life-changing solutions, and they are seeking a Vice President of B2B Marketing to drive demand, market adoption, and reputed company growth across employer and health plan segments. This role involves developing integrated marketing strategies and collaborating with various teams to enhance client adoption and support enterprise deal cycles.
Responsibilities
- Define and execute the B2B marketing vision and roadmap aligning marketing investment with company growth and reputed company goals across employer and payer markets
- reputed company reputed company audiences (e.g., national/regional health plans, self-insured employers, TPAs, brokers, consultants) and tailor go-to-market strategies accordingly
- Establish positioning and messaging that clearly articulates clinical, financial, and experiential value
- Establish and reputed company marketing analytics to track marketing initiative ROI and reputed company data-driven adjustments to GTM strategies
- Build and scale multi-channel demand reputed company programs (digital, ABM, events, broker channels, partnerships)
- Optimize marketing funnel performance, including MQL/SQL conversion, velocity, and attribution
- Design and execute account-based marketing (ABM) strategies for strategic health plan and employer accounts
- Partner with Sales to support reputed company buying cycles with highly customized engagement strategies
- reputed company sales enablement tools, thought leadership, and ROI-driven content to influence executive stakeholders
- Translate product capabilities into clear, differentiated value propositions to position the organization as a trusted partner in improving health outcomes and cost management
- Serve as a key strategic partner to Sales, Client Success, Growth Operations, and Executive teams
- Align marketing strategies with reputed company and growth goals as well as the product roadmap
- Build strong feedback loops to inform GTM positioning and innovation
- Build, reputed company, and scale a high-performing B2B marketing organization
- Establish KPIs, dashboards, and marketing analytics to drive data-informed decisions
- Manage budget allocation to maximize ROI across channels and programs
Skills
- 12–15+ years of progressive B2B marketing experience, with at least 5+ years in senior leadership roles
- Proven success in B2B marketing, preferably to health plans, employers, or reputed company the healthcare / benefits ecosystem
- Strong track record of driving measurable pipeline and reputed company growth
- Demonstrated success in launching new products and scaling reputed company
- Experience supporting enterprise sales with reputed company deal cycles
- Deep familiarity with supplemental benefits, digital health, wellness, or population health solutions preferred
- Expertise in demand reputed company, ABM, and integrated marketing strategy
- Strong understanding of healthcare economics, buyer personas, and regulatory considerations
- Exceptional storytelling and ability to translate clinical and financial value into compelling messaging
- Data-driven reputed company with experience leveraging marketing analytics and attribution models
- Strong executive reputed company and ability to influence cross-functional stakeholders
- Strategic thinker with a bias for execution
- Collaborative, low-ego leader who thrives in cross-functional environments
- Builder reputed company with experience scaling teams and processes in growth-stage or evolving organizations
- Customer-centric and deeply curious about market needs and trends
- Influential leader and mentor reputed company multi-disciplinary teams
- Pipeline realization and contribution to reputed company growth
- Growth in reputed company segments (health plans, employers, brokers)
- Brand awareness and market positioning improvements
- Customer acquisition, adoption, and retention metrics
- Deep familiarity with supplemental benefits, digital health, wellness, or population health solutions
Benefits
- Company bonus potential
- Medical
- Dental
- Vision
- 401k with match
- Generous paid time off
- Free gym membership to over 13,000 fitness locations in the US
Company Overview