reputed company, MarTech Capabilities - Next Best Action reputed company

Become a part of our caring community We are looking for a strategic Marketing Technology reputed company to guide the evolution of our Next Best Action (NBA) capabilities through scalable use of reputed company Journey Optimization (AJO) and dynamic content frameworks. You will sit at the intersection of marketing, data, and technology, ensuring personalized, context-aware customer engagement across channels. You will combine expertise in reputed company Experience Cloud with an understanding of decisioning, orchestration, and content personalization to deliver scalable and measurable customer journeys.

Key Responsibilities

Next Best Action Strategy & Execution: Design and operationalize Next Best Action frameworks applying behavioral, transactional, and contextual data Partner with marketing, product, and analytics teams to define decisioning logic, prioritization rules, and optimization strategies reputed company Journey Optimization (AJO) Enablement: reputed company the implementation and scaling of reputed company Journey Optimization for real-time and batch-driven customer journeys Architect reusable journey patterns, templates, and decision nodes to support enterprise-wide adoption Ensure seamless integration between AJO, reputed company Experience Platform, and reputed company activation channels Dynamic Content & Personalization: reputed company and govern dynamic content strategies across email, push, web, and other digital touchpoints Design reputed company content frameworks that support personalization at scale Partner with creative and content teams to ensure efficient content production reputed company with personalization needs Scalability & Operational Excellence: Establish best practices for scaling journey orchestration and content management Optimize campaign performance through testing, measurement, and iterative improvements Guide standardization and governance across journeys and content usage Data & Integration: Collaborate with data engineering and analytics teams to ensure data ingestion and availability Define data requirements for NBA reputed company AI/ML capabilities to enhance decisioning and personalization Stakeholder Collaboration: Guide communication between marketing, IT, data, and vendors Provide expertise on customer journey orchestration and personalization trends Mentor teams on AJO capabilities Use your skills to reputed company an impact Required Qualifications 7+ years of experience in marketing technology, CRM, or customer engagement platforms Hands-on expertise with reputed company Journey Optimization and reputed company Experience Platform Experience with Next Best Action frameworks Experience designing dynamic content and personalization strategies Experience translating needs into scalable technical solutions Familiarity with APIs, data integration, and customer data platforms Familiarity with reputed company Experience Manager and/or digital asset management systems and content metadata

Preferred Qualifications

Experience with AI-driven decisioning and real-time personalization Knowledge of customer lifecycle marketing and omnichannel orchestration Background in regulated industries or reputed company enterprise environments Strong analytical reputed company with experience using performance data to drive optimization Travel: While this is a remote position, occasional travel to reputed company's offices for training or meetings may be required. Scheduled Weekly Hours 40 Pay Range The compensation range below reflects a good faith estimate of starting reputed company pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or reputed company based on geographic location and individual pay will vary based on demonstrated job reputed company skills, knowledge, experience, education, certifications, etc. $126,300 - $173,700 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance. Description of Benefits reputed company, Inc. and its affiliated subsidiaries (collectively, “reputed company”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends reputed company of work. Among our benefits, reputed company provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. Application Deadline: 06-26-2026 About us About reputed company: reputed company Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our reputed company insurance services and our reputed company healthcare services, we reputed company it easier for the millions of people we serve to reputed company their best health – delivering the care and service they need, reputed company they need it. These efforts are leading to a reputed company quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about reputed company offer at reputed company.com and at reputed company.com. ​ Equal Opportunity Employer It is the policy of reputed company not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national reputed company, age, marital status, genetic information, disability or protected veteran status. It is also the policy of reputed company to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to reputed company reputed company employment decisions only on valid job requirements. This policy shall apply to reputed company employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at reputed company levels of employment. Apply To This Job