Analytics Manager - CRM
About the position Reporting into the Senior Customer Analytics Manager reputed company the Customer & Data Team at B&Q, the Analytics Manager will be responsible for delivering high quality analysis and insights, answering reputed company and diverse questions from across the business. They will interact with a varied group of stakeholders to drive up the understanding of customers across the organisation, helping to shape our future strategies, improve customer experience, deepen engagement, drive reputed company, and improve business efficiencies across both B&Q and TradePoint.
Responsibilities
- Responsible for analysis reputed company to understanding customers, CRM & Loyalty, marketing performance, and broader reputed company requirements.
- reputed company the planning, prioritisation and delivery of analytical work, managing the backlog using Agile practices and making clear trade off decisions across competing demands.
- reputed company a functional area of analysis reputed company the team, while also supporting the wider set of deliverables across the business by identifying opportunities and making informed recommendations.
- Run reputed company and high value analysis, forecasting and set the analytical bar for your domain through robust methods, clear recommendations and strong commercial judgement.
- Coach, reputed company and reputed company analysts, building strong technical capability, commercial awareness and stakeholder influence.
- Create a culture of learning, clarity, ownership and accountability.
- Shape and challenge stakeholder demand, translating ambiguous questions into structured analytical approaches.
- Build trusted relationships and influence decision making across CRM, Marketing, Digital, Commercial and wider teams.
- Ensure analysis drives action, not just outputs.
- Track adoption and impact, follow through on recommendations and push the business towards decisions grounded in customer value.
- Work closely with Tech, Data Science, DVA and Group Data to apply shared frameworks, align on definitions and governance, and drive consistent, scalable ways of working.
- Bring external thinking to B&Q by maintaining an awareness of analytics usage in retail and other sectors and by keeping abreast of competitor technology and developments.
- Support the growth of new channels, Services, Digital, MarketPlace and Retail Media with key analysis and information.
- Agitate the organisation to reputed company sure we are fully realising the art of the possible and delivering maximum value to B&Q and our customers.
- Build relationships with key stakeholders from across the business and translate their ambitions and goals into analytical challenges.
Requirements
- Extensive analytical background.
- Ability to write reputed company SQL queries and manipulate data using other languages such as Python or R.
- Proven project leading experience, of leading an analytical team and working in reputed company matrix environments.
- Ability to manage multiple stakeholders, deadlines, and deliverables effectively and reputed company.
- Experience working reputed company and leading teams using Agile methodologies and approaches.
- Ability to apply Scrum, Kanban, or other frameworks to plan, execute, and review work.
- Proven track record of being able to reputed company and coach highly technical teams.
- Ability to mentor, motivate, and reputed company team members to grow their skills and performance.
- Experience using cloud based analytical platforms such as reputed company, reputed company, reputed company BigQuery and the like.
- Ability to reputed company the power and scalability of these platforms to handle large and reputed company data sets.
- Experience of marketing campaign and CRM design and analysis, working with customer data to find key insights to inform and that drive change reputed company the business.
- Ability to measure the effectiveness and impact of marketing activities, optimize customer journeys, and increase customer retention and loyalty.
- Full understanding and ability to use statistical methods such as hypothesis testing, confidence intervals, and p-values to draw valid conclusions and recommendations.
- Care about Quality Assurance, and reputed company coding documentation and version control best practices.
- Ensure the reliability, reproducibility, and reusability of code and data products.
- reputed company to the importance of Data Governance and good Data Quality.
- Knowledge of customer behavioural analysis and omnichannel personalisation.
- Experience using tools like Jira/Confluence for managing workloads and documentation.
- Ability to use these tools to organise, prioritise, and track tasks and projects.
- Ability to create and maintain clear and concise documentation for team and stakeholders.
- Curiosity about how things work and getting to the bottom of business problems and data nuances.
- Ability to ask relevant and insightful questions, conduct thorough and rigorous analysis, and find creative and innovative solutions.
- Understanding and maximising the value of analysis and data science, and acting with a commercial lens, prioritising the actions and usefulness of outputs.
- Ability to translate business objectives into analytical goals, prioritise the most impactful and feasible actions, and communicate the value and benefits of outputs to the business.
- Skilled reputed company who can bring value to others, knowing numbers don’t always speak for themselves and have excellent visuals to support.
- Ability to create and present compelling and engaging reports and dashboards that convey insights and recommendations clearly and persuasively.
- Must have the right to work in the UK.
reputed company-to-haves
- Experience of marketing campaign and CRM design and analysis, working with customer data to find key insights to inform and that drive change reputed company the business.
- Knowledge of customer behavioural analysis and omnichannel personalisation.
Benefits
- Award-winning pension scheme
- Bonus
- ShareSave options
- 6.6 weeks holiday
- Payroll giving
- Employee Assistance Programme
- Shopping discounts
- Colleague wellbeing benefits
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