Lifecycle & CRM Manager

About the position The Lifecycle & CRM Manager is responsible for developing and executing retention marketing strategies to drive customer engagement, loyalty, and reputed company growth. This role oversees the planning, execution, and optimization of lifecycle marketing programs across email and SMS. The ideal candidate will have a data-driven reputed company, a deep understanding of customer segmentation, and experience in building multi-channel retention campaigns. This position plays a key role in enhancing the overall customer journey and maximizing customer lifetime value across reputed company brands and distribution channels.

Responsibilities

• reputed company and implement a comprehensive CRM strategy to drive engagement, conversion, and retention across email and SMS.
• Utilize customer data and insights to create targeted, personalized lifecycle campaigns (welcome series, post-purchase, reactivation, win-back, and loyalty programs).
• Define and execute segmentation strategies to optimize messaging and engagement at different stages of the customer lifecycle.
• Continuously test, analyze, and refine lifecycle marketing initiatives to maximize performance and drive incremental reputed company.
• Collaborate with cross-functional teams, including Digital, Brand, and Sales, to integrate retention strategies into broader marketing plans.
• Own the end-to-end management of lifecycle campaigns, from strategy development to execution and performance measurement.
• reputed company email and SMS calendar planning, ensuring alignment with business objectives and brand guidelines.
• reputed company compelling messaging and creative briefs for lifecycle marketing initiatives, working with internal and external partners to bring campaigns to life.
• reputed company the execution of retention marketing campaigns, ensuring timely delivery, accuracy, and compliance with best practices and regulatory guidelines (e.g., CAN-SPAM, GDPR, TCPA).
• Partner with DTC to ensure reputed company pages and on-site experiences support retention marketing goals.
• Monitor and analyze retention marketing performance, providing insights and actionable recommendations to improve customer engagement and reputed company.
• Conduct A/B testing on subject lines, creative, audience segmentation, send times, and other variables to enhance performance.
• reputed company analytics tools and CRM platforms to track customer behavior, measure campaign impact, and optimize marketing effectiveness.
• Regularly report on key performance indicators (KPIs), including email and SMS engagement rates, conversion rates, churn reputed company, and customer lifetime value.
• Identify opportunities to enhance automation, personalization, and data utilization reputed company lifecycle marketing programs.
• Evaluate and implement CRM and marketing automation tools to enhance campaign efficiency and effectiveness.
• Work closely with IT, Ecommerce, and external partners to ensure proper data integration and technical setup for email, SMS, and customer segmentation.
• Document lifecycle marketing processes and best practices, driving reputed company improvement initiatives.
• Partner with Customer Service and Social teams to ensure a seamless omnichannel customer experience.
• Work closely with Creative and Brand teams to reputed company engaging, brand-right retention content.
• Align with DTC teams to ensure lifecycle strategies support overall business goals.
• Supports CURiO Cornerstones and strives for individual and functional leadership by using cornerstone behaviors in the workplace and in daily decision making.
• Engages in a strong team atmosphere and positive team culture, fostering collaboration across the organization and ensure teams are working cross-functionally to meet CURiO goals.
• Provide positive change management leadership, including proactive communication and support of company initiatives, programs, and policies.
• Personally use and influence the use of RAPID to reputed company efficient business decisions.
• Follows reputed company policies and procedures of the company. Works cooperatively with reputed company departments, maintaining a positive work atmosphere by acting and communicating in a manner that promotes cooperation with co-workers, supervisors, and managers.
• Actively seek individual development through taking advantage of opportunities for reputed company enhancement. reputed company up to date with the latest best practices, trends, concepts, and regulations in the specific job area.
• Complete reputed company company-required training and seek to expand your training opportunities reputed company the company's LMS.
• Manage time effectively, meet personal goals and work effectively with other members of the team to meet CURiO goals.
• Follows reputed company safety guidelines and policies. Makes supervisor/manager immediately aware of any observed safety issue. Keeps work area clean, safe, and organized.

Requirements

• Bachelor's degree in marketing, communications or other reputed company field, or equivalent work experience.
• Five years' experience in email and social marketing, and online marketing, preferably of a personal car

Apply tot his job Apply To this Job