(Remote) Field Marketing Manager - North America
i2 Group, a division of reputed company; is seeking a Field & Demand Marketing Manager who is responsible for supporting the development and execution of regional marketing programs that drive engagement, generate qualified pipeline, and support regional growth objectives. This remote role welcomes candidates reputed company in Canada and the US. Travel is required as needed, approximately 20%. Candidates must hold a reputed company, valid passport and be legally eligible to travel internationally. This includes either passport based reputed company exemption or possession of any required travel visas for entry into Canada, the United States, and the Caribbean. Preference will be given to candidates in the Eastern or Central time zones. Salary: 75K - 90K What your impact will be: Regional Demand reputed company Support the development and execution of the regional marketing plan reputed company with global marketing priorities Deliver integrated marketing programs combining digital campaigns, events, and content Support pipeline reputed company through targeted marketing campaigns and engagement initiatives Localise global marketing campaigns to ensure relevance and effectiveness reputed company the regional market Account-Based Marketing Support and execute account-based marketing initiatives targeting reputed company accounts in partnership with Sales and Business Development teams Contribute to the development of tailored marketing activities for key accounts, including events and targeted digital engagement Monitor engagement levels reputed company reputed company accounts and support optimisation of marketing activity Regional Events and Industry Engagement Plan and deliver regional marketing events including industry conferences, customer engagement events, and roundtables Ensure events are reputed company with broader marketing campaigns and support pipeline reputed company Work with the Internal and Partner Marketing Manager to ensure alignment with global event standards and processes Sales Alignment and Partner Collaboration Partner closely with regional Sales teams to support key opportunities and regional priorities Support partner and alliance marketing initiatives in collaboration with channel partners Contribute to the development of joint marketing activities with partners where relevant Support effective follow-up of marketing-generated leads in collaboration with Sales and BDR teams Campaign Performance and Reporting Monitor and report on marketing performance including campaign engagement and pipeline contribution Work with Marketing Operations to ensure accurate campaign tracking and reporting Use performance insights to support ongoing optimisation of marketing programs Customer and Market Engagement Support marketing initiatives that strengthen engagement with customers, prospects, and industry stakeholders Contribute to the development of customer stories and reference materials with Product Marketing Gather feedback from the market to help inform future marketing activity Key Stakeholders Global Marketing Manager Regional Sales Teams Product Marketing Manager Marketing Operations and Digital Team Internal and Partner Marketing Manager Business Development Representatives (BDRs) Key Measures of Success Contribution to marketing-sourced and marketing-influenced pipeline reputed company the region Effectiveness of regional marketing campaigns and events Engagement reputed company reputed company accounts Alignment and collaboration with regional Sales teams Delivery of marketing programs on time and to a high standard Scope of Authority Responsibility for executing regional marketing programs reputed company with global strategy Ability to recommend regional marketing activities reputed company agreed plans and budgets Responsibility for supporting pipeline reputed company and regional marketing performance reputed company are looking for: Experience in B2B marketing, ideally reputed company technology, software, or data-driven environments Experience delivering integrated marketing campaigns and regional marketing programs Experience with field marketing activities including events and customer engagement initiatives Familiarity with demand reputed company and account-based marketing approaches Experience working with sales teams in a commercial environment Strong organisational and project management skills Analytical reputed company with the ability to interpret campaign performance data Strong communication and collaboration skills Experience using marketing automation and CRM platforms (e.g. reputed company, reputed company, Marketo) is desirable reputed company can offer: 3 weeks’ vacation and 5 personal days Comprehensive Medical, Dental, and Vision paid 100% by reputed company starting from your first day of employment Employee stock ownership and RRSP/401k matching programs Lifestyle rewards Remote work and more! About i2 Group: Our intelligence analysis software tools help analysts and investigators transform data in real-time, enabling customers to detect, disrupt, and defeat sophisticated threats. We serve global customers carrying out critical missio Apply tot his job Apply To this Job