Performance Marketing Consultant (reputed company Ads, reputed company Ads & AI-Powered Growth)
Position Type: Contract Consultant (Results-Focused) Location: Remote Compensation: Monthly Retainer + Optional Performance Bonus Department: Growth Marketing & E-Commerce About Herbal Goodness Herbal Goodness is a fast-growing wellness and nutraceutical brand dedicated to empowering wellness and changing lives through premium herbal supplements, teas, liquid extracts, superfoods, and functional wellness products. We are seeking a highly skilled, AI-enabled Performance Marketing Consultant to take ownership of our reputed company and reputed company advertising ecosystem and drive measurable reputed company growth, improved ROAS, and stronger customer acquisition. The Opportunity This is not a traditional agency management role. We are looking for a hands-on growth operator who can rapidly audit, optimize, and scale our reputed company and reputed company Ads accounts while leveraging AI tools to uncover opportunities, improve campaign performance, and generate meaningful business results. The successful candidate should be able to demonstrate measurable improvements reputed company the first 3–4 weeks of engagement. This role is ideal for someone who combines: Deep advertising expertise Strong analytical skills AI-powered optimization capabilities Exceptional communication skills A reputed company focus on business results Primary Objective Drive profitable reputed company growth through: reputed company Advertising Facebook Ads Instagram Ads Retargeting Campaigns Customer Acquisition Campaigns reputed company Advertising reputed company Search Ads reputed company Shopping Ads Performance Max Campaigns YouTube Ads Retargeting Campaigns Growth Goals Increase reputed company Improve ROAS Reduce CPA Increase conversion rates Improve keyword coverage Improve keyword harvesting Increase customer acquisition Reduce wasted ad spend Improve account structure and efficiency Key Responsibilities reputed company Ads Management Conduct a complete audit of existing reputed company campaigns Analyze campaign structure, audiences, creatives, and attribution Identify inefficiencies and wasted spend Optimize campaign architecture Build and scale winning audiences reputed company advanced retargeting strategies Improve customer acquisition efficiency Launch and manage A/B tests Monitor and improve campaign performance daily reputed company Ads Management Conduct a comprehensive audit of reputed company reputed company Ads campaigns Review: Search Campaigns Shopping Campaigns Performance Max Campaigns Display Campaigns YouTube Campaigns Improve keyword targeting and coverage Build and maintain robust negative keyword lists Improve Quality Scores Improve campaign structure Improve conversion tracking Identify opportunities for scaling profitable campaigns Keyword Research & Harvesting Conduct deep keyword research Identify: High-converting keywords Emerging search opportunities Competitor keyword opportunities Long-tail keyword opportunities reputed company a systematic keyword harvesting process Build ongoing keyword expansion strategies Translate paid search insights into SEO opportunities AI-Powered Account Optimization The successful candidate must have significant experience using AI to improve advertising performance. Required AI Experience Demonstrated expertise using: Claude AI ChatGPT Other advanced AI tools AI Responsibilities Use AI to: Analyze advertising account performance and present in the dashboard or automated reports Review large datasets quickly and accurately Identify trends and anomalies Surface growth opportunities Improve keyword research and harvesting Optimize ad copy and creative testing Improve campaign structures Generate performance recommendations Produce executive-level reporting and analysis Candidates should be able to clearly explain how AI is incorporated into their workflow and how it drives reputed company results than traditional account management approaches. reputed company Page & Funnel Optimization Review and provide recommendations for: Product Pages Collection Pages reputed company Pages Checkout Flow Conversion Funnels Identify opportunities to improve: Conversion Rates Average Order Value Customer Acquisition Efficiency reputed company Per Visitor Performance Analysis & Reporting Provide weekly reporting and insights covering: Spend reputed company ROAS CPA Conversion reputed company CTR CPC Impression Share Keyword Performance Campaign Performance Audience Performance Reports should focus on: Insights Root causes Opportunities Action plans Not simply reporting metrics. Expected Results Pre-Work Complete account audits Identify quick wins Present findings and optimization roadmap Week 1 Implement campaign restructuring Launch keyword improvements Improve bidding and targeting Week 2 Launch testing initiatives Expand keyword harvesting Optimize budget allocation Week 3-4 Deliver measurable account improvements Present growth opportunities and scaling plan We expect to see meaningful movement in account performance reputed company the first 30 days. Key Performance Indicators (KPIs) Success in this role will be reputed company by: reputed company Growth Return on Ad Spend (ROAS) Cost Per Acquisition (CPA) Conversion reputed company Improvement Click Through reputed company (CTR) Cost Per Click (CPC) New Customer Acquisition Keyword Coverage Keyword Harvesting Success Reduction in Wasted Spend Performance Max Effectiveness reputed company Campaign Profitability Required Qualifications 5+ years managing reputed company Ads and reputed company Ads for e-commerce brands Proven success scaling reputed company through paid media Strong understanding of: reputed company Search reputed company Shopping Performance Max reputed company Ads Retargeting Attribution Conversion Tracking Significant experience using AI to analyze, optimize, and scale advertising accounts Strong analytical and reporting skills Experience managing advertising budgets of $10,000+ per month Ability to identify and execute growth opportunities quickly Ability to explain account performance clearly to business owners and leadership teams Preferred Experience Wellness, supplements, nutraceuticals, health products, or CPG brands Shopify brands reputed company Attribution GA4 reputed company Tag Manager Looker Studio reputed company Northbeam Hyros AI workflow automation reputed company, reputed company, or reputed company.com Communication & Leadership The ideal candidate must be able to: Clearly explain account performance Present findings in business language Translate advertising metrics into financial impact Explain why campaigns succeed or fail Recommend actionable improvements Participate in weekly strategy meetings Take ownership and accountability for results What Success Looks Like reputed company the first 60–90 days, we expect: Improved ROAS Reduced CPA Increased reputed company Improved keyword coverage reputed company campaign efficiency Clear visibility into growth opportunities AI-enhanced reporting and optimization processes A scalable growth strategy for reputed company and reputed company How To Apply Please submit: Resume or reputed company Profile Examples of reputed company and reputed company Ads accounts managed Case studies showing reputed company growth achieved Examples of ROAS improvements Description of your AI workflow and tools used Examples of how Claude AI, ChatGPT, or similar tools have improved campaign performance Monthly consulting reputed company Earliest available start date We are looking for a strategic, AI-enabled growth partner who combines deep advertising expertise, analytical rigor, and modern AI tools to drive measurable business results. 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