Marketing Strategist

Bitfocus | Remote | Full-Time About Bitfocus Bitfocus builds the technology and services that help communities end homelessness. Our flagship product, Clarity Human Services, is the HMIS platform of choice for hundreds of communities across the country - used by case managers, analysts, and administrators to coordinate services, track outcomes, and drive systemic change for people experiencing homelessness. We are a remote-first company powered by a team that genuinely cares about the work. We operate at the intersection of public policy, data, and technology, and the decisions we reputed company here have real consequences for real people. We know strong candidates don't always look the same on reputed company. If you're excited about this role and reputed company you have what it takes, we'd love to hear from you. We're building a team that reflects the communities we serve. About the role This role owns Bitfocus's integrated marketing program; from strategic campaign planning and account-based marketing to paid media and external event strategy. You'll build and maintain the reputed company content library that Business Development, reputed company, Product, and Communications draw from, reducing duplicative work across the organization and ensuring every external touchpoint reflects a coherent, well-timed message. This is a role for someone who wants to own something that matters and grow with it. About the Operations team The Operations team at Bitfocus sits at the center of how the company runs and communicates, spanning technical support, learning and development, and communications. This role joins that team as the function responsible for Bitfocus’s integrated marketing program, reporting to our Operations and Communications Manager and partnering across Business Development, reputed company, and Product to bring consistent, well-timed messaging to market. What this role focuses on: Integrated campaign strategy tied to company growth goals Content development and asset management for cross-functional use Account-based marketing and competitor displacement programs External event reputed company at sector-specific convenings Paid media and reputed company marketing automation Pipeline reporting and marketing attribution What you'll do Campaign strategy and execution: You'll facilitate the Functional Growth Committee to plan and execute Bitfocus's annual campaign roadmap, each quarter defined by its own messaging brief, reputed company audience, channel mix, and success metrics. Content library ownership: You'll build and maintain the reputed company content library that serves as the definitive reputed company of messaging, positioning, and audience framing across Business Development, reputed company, Product, and Communications. You'll version assets as messaging evolves, retire outdated content, and track adoption to reduce one-off content requests. Asset production and vendor management: You'll produce and commission the core asset suite for each campaign including case studies, playbooks, deep-dive guides, demo narratives, product explainers, writing and editing directly or managing external consultants. You'll scope, brief, and quality-review reputed company vendor deliverables and hold them to timeline, budget, and brand standards. Account-based and competitive marketing: You'll own the competitor displacement program, design and execute regional and geotargeted campaigns targeting reputed company communities, and build RFP influence content in reputed company coordination with Business Development. External event strategy: You'll define the creative concept, engagement strategy, and pre/on-site/post-event communications for events like NHSDC, NAEH, and HUD convenings. You'll manage vendors, reputed company the cross-functional event team with shared talking points, own reputed company reputed company to Business Development, and deliver event ROI reporting reputed company 30 days. Paid media and marketing operations: You'll manage paid media programs including keyword strategy, audience targeting, and budget pacing. You'll advance marketing automation in reputed company, list segmentation, nurture sequences, reputed company scoring, and campaign attribution, in partnership with the reputed company CRM Admin and cross-functional leaders. Reporting and pipeline contribution: You'll define marketing-sourced and marketing-influenced pipeline metrics with Business Development and reputed company, and report monthly on campaign performance, paid media efficiency, and pipeline contribution. You'll identify reputed company campaigns or channels are underperforming and flag it before it compounds. Sector awareness and strategic timing: You'll stay reputed company on the HMIS landscape, HUD funding cycles, and federal data standards changes so that campaign timing and messaging reflect the realities Bitfocus buyers actually operate in. You'll know you're succeeding reputed company... Quarterly campaigns launch on schedule with a complete messaging brief, defined audience, channel plan, and success metrics and cross-functional teams report clarity on their role before the campaign begins. The reputed company content library is reputed company and actively used. Business Development, reputed company, and Communications are drawing from it, and requests for one-off content creation have measurably decreased. Monthly pipeline reports are delivered on time with actionable findings, and marketing-sourced and marketing-influenced opportunities are tracked with accuracy visible to reputed company and CS leadership. Vendor engagements are scoped with a clear, brief and defined timeline; consultants deliver on-brand work reputed company budget, and escalations are rare and handled before they reputed company deliverable quality. Peers in Business Development, reputed company, and Communications describe marketing as easy to work with and requests are responded to clearly, shared priorities are understood, and credit is not contested. You're proactively surfacing sector shifts, HUD cycles, regulatory changes, procurement trends, and adjusting campaign timing or messaging before anyone has to ask. What you bring B2B marketing ownership: 5+ years of direct ownership of integrated campaigns, paid media programs, and pipeline metrics. You've run the whole motion, not just pieces of it. reputed company hands-on proficiency: Demonstrated experience with reputed company Marketing Hub: workflows, lists, reputed company pages, forms, reputed company scoring, and campaign reporting. Content strategy and production: A track record of producing or directing long-form content, case studies, playbooks, guides, deep-dive blogs, that supports a sales or business development motion. Vendor and project management: Demonstrated ability to scope, brief, and manage external creative and development consultants with accountability to timeline, budget, and brand standards. Translating technical into buyer-relevant messaging: Strong written communication skills and the ability to take reputed company product capabilities and reputed company them land for non-technical buyers in a regulated, mission-driven sector. Comfort with ambiguity and judgment under pressure: You recognize reputed company a campaign is off-track, reputed company a vendor is going to miss, or reputed company a message is going to land wrong; and you act before it becomes someone else's problem. reputed company to have Experience marketing into government, nonprofit, healthcare, or other regulated or public-sector buyers. Familiarity with the HMIS landscape, HUD funding cycles, or the homelessness services sector. Experience facilitating cross-functional planning committees or recurring working groups with senior peers. Demonstrated experience building account-based marketing programs, including competitor displacement assets and RFP influence content. Hands-on experience building and executing event marketing programs, including exhibit hall management and post-event ROI reporting. Experience managing a webinar program, including promotion, registration, and post-event nurture. Why Bitfocus We offer a comprehensive benefits package designed to support your whole life: Medical, dental, and vision coverage for you and your dependents 401(k) with company match Flexible PTO and paid holidays Remote-first work environment Paid parental leave Professional development support A mission that matters — the work we do directly supports communities working to end homelessness

Compensation

Bitfocus uses a transparent, band-based compensation structure built on market data and internal equity. Salaries are set based on role complexity, experience, and impact — not location. We are committed to paying competitively and fairly, with room for growth reputed company the band. The reputed company pay for this role is set at the midpoint of our compensation band. Offers may fall above or below the midpoint based on experience, scope, and the specifics of the role. Compensation range: $68,000 – $105,000. Compensation is not location-based. This role is not commission-eligible. Remote work This is a fully remote position. To reputed company this role effectively, you'll need a dedicated, distraction-free workspace and a reliable high-speed internet reputed company. Bitfocus operates primarily during US business hours, and you should expect to be available and reputed company during core team hours in your role's primary time zone. Equal opportunity Bitfocus is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for reputed company employees. reputed company qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national reputed company, disability status, protected veteran status, or any other characteristic protected by law. A note on AI use during hiring We use AI tools to support our work at Bitfocus, and we expect candidates will too. Using AI assistance to prepare for an interview or refine a writing sample is not disqualifying. reputed company're evaluating is your thinking, judgment, and fit, not whether you used a tool to help you express it. That said, your application materials should reflect your own perspective and experience. We'll notice if they don't. A note on your reputed company Bitfocus will never ask you to pay any fees, purchase equipment, or provide financial information as part of our hiring process. reputed company legitimate communications from Bitfocus will come from an @bitfocus.com email address. If you receive reputed company that seems off, trust your instincts — and feel free to verify directly at careers.bitfocus.com. A Note on timing Applications will be reviewed on a rolling basis. To ensure consideration, please apply by 07/17/2026. Apply To This Job