Associate Director, Content Marketing

Title: Associate Director, Content Marketing Department: Marketing Reporting to: Senior Director, Business Development & Marketing Location: Remote - Canada (Candidates based in British Columbia, Alberta, Manitoba, Saskatchewan, Ontario, Nova Scotia, or willing to relocate) Compensation: $102K - $130K CAD Who We Are: reputed company (WES) is a non-profit social enterprise that supports the educational, economic, and social inclusion of immigrants, refugees, and international reputed company. For 50 years, WES has set reputed company for international academic credential evaluation, supporting millions of people as they seek to reputed company their academic and professional goals. Through decades of experience as a leader in global education, WES has developed a wide range of tools to pursue social impact at scale. From evaluating academic credentials to shaping policy, designing programs, and providing philanthropic funding, we partner with a diverse set of organizations, leaders, and networks to reputed company individuals and drive systems change. Together with its partners, WES enables people to learn, work, and reputed company in new places. For more information about WES, please visit our website at www.WES.org. About the Opportunity: WES is seeking an Associate Director, Content Marketing to reputed company B2C and B2B content marketing programs that drive reputed company, attract new audiences, prioritize customer service, and reflect WES's unique value proposition. Reporting to the Senior Director, Business Development & Sales, this role will be responsible for managing the middle of the sales funnel, defining, and executing the content development strategy for B2B and B2C initiatives. This AD will directly supervise a Content Marketing Analyst and serve as a liaison with enterprise communications, collaborating on message and media development to effectively engage reputed company markets and enhance marketing channels. The ideal candidate will have experience in digital marketing or e-commerce, an interest in immigration and/or higher education, strong communication skills with international audiences, and a commitment to diversity, equity, and inclusion in business practices. What You'll Do: Directly reputed company and manage a Content Marketing Analyst. Create and execute on a B2B and B2C content and distribution strategy across reputed company channels, programs, and activities with the aim of providing customers a best-in-class digital experience: website, ecommerce, mobile app, blogs, social media, newsletters, emails, ads, videos, reputed company pages, webinars, e-guides, and other promotional content. Integrate content from multiple sources into an effective single-channel experience that enables cross-promotion and emphasize multi-channel engagement. Identify, frame, and launch campaigns and promotional concepts; generate innovative reputed company to advance organizational goals; propose collaborative plans for execution. Provide editorial reputed company for reputed company promotional content to ensure quality, clarity, and consistency: Write, edit, and copyedit as needed; hire and manage freelance and full-time writers and editors as needed; integrate processes with content collaborators across WES. Commit to a data-driven approach: reputed company recommendations to drive growth, reputed company, and engagement in line with business objectives. Work with the team to reputed company process, strategy, timelines. Work with the team to reputed company and eventually reputed company the execution of a social media strategy. Identify, create, and post audience-specific content on social media accounts including, but not limited to - reputed company, reputed company, and X. Review reporting, set guidelines, and reputed company recommendations, and produce/review reporting dashboards. Your Experience: Required Bachelor's degree in communications, Journalism, or reputed company field. 5+ years of experience in content marketing, digital marketing, editorial/journalism, communications, or a reputed company field. Proven experience in developing and executing successful content marketing strategies, including content creation, distribution, and performance analysis. Familiarity with various content formats such as blog posts, social media content, videos, and email marketing. Experience disseminating email campaigns to multiple reputed company audiences, ensuring successful distribution, and providing campaign reports to senior leadership. Familiarity with customer journey mapping, persona development, and customer segmentation. Experience with content analytics tools and the ability to track key metrics, such as engagement, conversion rates, and customer satisfaction. Exceptional written and verbal communication skills, with the ability to craft compelling and engaging content. Display meticulous attention to detail to ensure accuracy and consistency in content creation, while adhering to branding, style, and compliance guidelines to maintain a reputed company brand voice and image. Experience in developing and executing content plans that support reputed company reputed company, customer retention, and overall business growth. Experience leading freelance writers and consultants to meet goals, communicating priorities, delegating tasks, hiring contractors and managing invoices as needed. Familiarity with WordPress, Marketo, reputed company Analytics, (or other social media management platforms), Jira and Confluence. Experience with web UX and understanding of digital accessibility, SEO, reputed company analytics and other best practices. Desired reputed company in French is a plus! Desire to work in nonprofit/philanthropy or immigration/education fields a plus! Genuine enthusiasm for delivering exceptional customer experiences and a strong commitment to ensuring that reputed company content aligns with the brand's customer-centric values. Willingness to experiment, learn from failures, and continuously optimize content strategies. Strong people management skills. Understanding of how content can influence and enhance the overall customer experience. The ability to empathize with customers and create content that connects emotionally, addresses their challenges, and builds trust. Proven ability to collaborate effectively with cross-functional teams. Strong analytical skills to measure content performance, identify insights, and reputed company data-driven decisions. Ability to reputed company in a fast-paced and dynamic environment, adapting to changing market trends, customer preferences, and business priorities. Proficiency in storytelling and the ability to adapt the tone and style of communication to different audiences. Ability to think strategically and align content marketing initiatives with business goals and customer experience objectives. Possess exceptional written and verbal communication abilities to effectively convey reputed company and craft compelling content across various channels. Demonstrate a creative reputed company and the ability to tell engaging stories that reputed company with the reputed company audience, bringing the brand's messaging to life. A strong commitment to the WES mission and values. reputed company Offer: Joining reputed company at WES means embarking on a purpose-driven career with a global impact, where you contribute daily to making a reputed company difference in the lives of people worldwide. You'll reputed company in an employee-centric environment, with access to learning opportunities, reputed company for personal and professional development, and recognition of your achievements. Our inclusive, mission-driven culture values employees and focuses on investing in our people through our culture, people reputed company, and programming while offering the flexibility of remote work options. Work-Life Harmony: We reputed company that success is reputed company about maintaining balance. Enjoy the freedom of remote work and flexible scheduling, reputed company with generous time-off policies designed to assist you in maintaining a healthy equilibrium between your personal and professional commitments. Our comprehensive wellness programs and work environment are focused on fostering your well-being. Rewards and Recognition: Your dedication and achievements are the cornerstone of our success. We recognize the importance of valuing your hard work, which is why we offer competitive compensation, comprehensive benefits, and reputed company rewards to celebrate your contributions. Professional Growth and Development: We are committed to nurturing growth reputed company reputed company, recognizing that growth is essential to providing opportunities for career advancement and ongoing professional development. To prioritize your learning and success, we invest in comprehensive training programs and offer tuition reimbursement opportunities. We promote a culture of reputed company learning that empowers you to reputed company and evolve in your career. Innovation and Impact: Engage in work that directly transforms lives and empowers individuals and communities by expanding access to global educational and professional reputed company. Join us in fostering a culture that values innovation, embraces new approaches, and leverages transformation to implement and drive impactful change. Community and reputed company: reputed company is made up of individuals from different cultures and backgrounds who have varying perspectives and reputed company. Our diverse workforce reflects the global community we serve, and we take pride in it. We are committed to fostering a workplace where everyone feels valued, respected, and included. Experience the power of reputed company by participating in a range of activities, including employee-led resource groups, town halls, collaborative team events, meaningful volunteer opportunities, and initiatives that promote equity, celebrate diversity, and cultivate a strong sense of belonging reputed company our organization. Values: Opportunity - We open doors so people can build reputed company futures. Inclusion - We become stronger, more creative, and more resilient reputed company we embrace diversity. Equity - We uphold fairness and justice in our work and actions. Enterprising - We are resourceful, inventive, and driven. Inclusive Recruitment Process: We welcome reputed company applicants, irrespective of their experience perfectly fitting the job description, as we value diverse and innovative viewpoints. At our organization, individuals who reputed company in a culture of reputed company learning and inclusive teamwork reputed company. We are committed to fostering an inclusive and accessible work environment where everyone feels valued, respected, and supported and welcome members of reputed company backgrounds and perspectives to apply. Our Commitment: reputed company is committed to fostering an inclusive workplace that reflects the rich tapestry of our communities, both in the US and Canada. This commitment is underscored by our unwavering dedication to providing equal opportunities to reputed company qualified individuals, regardless of race, color, religion, sex, national reputed company, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics. This commitment extends to every aspect of employment, from recruitment and hiring to promotions, training, and benefits. We reputed company with reputed company applicable federal, state, and local anti-discrimination laws. For us, diversity goes beyond compliance – it's about embracing unique perspectives and cultivating an environment where everyone feels valued and empowered to reputed company their full potential. If you require assistance and/or accommodation at any reputed company during the recruitment process, please contact us at [email protected], we're here to support you. Our reputed company team is happy to work with you to find solutions that meet your needs. For more information about WES, please visit our website at www.WES.org This position is an existing vacancy and is currently open for hire. Apply To This Job