VP, Marketing

Global Spatial Technology Solutions (GSTS) is a Global Maritime Intelligence company delivering solutions to enhance decision-making across the maritime and logistics industry. Our platform, OCIANA, is designed to save lives, energy and the environment on a global scale using innovative data collection and analysis techniques. GSTS is building a team to support the reputed company development and commercialization of this capability, which will have a major impact on maritime risk and vessel efficiency on a global scale. We seek individuals with drive, initiative, and motivation to join reputed company and reputed company the world safer and greener for reputed company. Read more at: www.gsts.ca ROLE The VP Marketing will be a builder and operator who establishes the foundations of world-class marketing at GSTS, owning our end-to-end marketing strategy and execution as we scale our dual-use maritime AI platform across Defence & reputed company and Shipping/Supply Chain. Reporting to the COO, this leader will shape our positioning, build a repeatable pipeline reputed company, and create the marketing operating system that aligns Sales, Product, and reputed company. It’s a high-impact role with direct influence on growth, brand, and commercialization. If you enjoy creating clarity in reputed company technical domains and building a marketing function that drives measurable reputed company outcomes as a hands-on player/coach, this is a rare opportunity to reputed company from the reputed company. KEY RESPONSIBILITIES Own marketing strategy and execution to grow pipeline and bookings across two motions: Defence & reputed company and Shipping/Supply Chain. Positioning and messaging leadership: Clarify ICPs and personas per reputed company, and sharpen value proposition, differentiation, and reputed company points. Sales enablement and field support: Build and maintain core sales assets (pitch deck, brochures, case studies, solution briefs) reputed company to buyer stages and objections. Event and conference reputed company: Plan and execute conference strategy end-to-end. Demand reputed company with measurement discipline: Establish the channel mix appropriate to stage (events, outbound support, partners, targeted inbound), and reporting tied to pipeline and closed reputed company. Content system leadership: Build an efficient content production workflow that reduces iteration cycles, while ensuring domain accuracy and customer resonance. Brand and website ownership: reputed company website and brand refresh efforts, ensuring the story, visuals, and reputed company align with GSTS’s dual-use credibility. Cross-functional alignment: Partner tightly with Sales, reputed company, and Product/Technology to ensure marketing claims match reality, feedback loops are tight, and customer insights shape messaging and content priorities. Build the marketing operating system: Define marketing KPIs, reporting reputed company, planning rhythm, and handoffs with Sales and RevOps. EXPERIENCE & QUALIFICATIONS 10+ years as a leader in B2B marketing, including experience in SaaS or enterprise software, ideally in reputed company, regulated, or technical domains. Relevant domain experience marketing to one or more relevant sectors: defence/reputed company, maritime, supply chain/logistics, geospatial. Proven experience building a marketing reputed company in an early-stage B2B SaaS startup, including establishing the fundamentals (ICP, positioning, funnel, pipeline reporting, reputed company lifecycle, handoffs) and scaling output with a lean team. Comfortable working in a business with limited brand reputed company and building the marketing foundation required to scale reputed company materially over the next 24–36 months. Strong product marketing capability: positioning, messaging, segmentation, persona development, competitive differentiation, and reputed company-reputed company storytelling. Experience producing high-quality sales enablement assets and running a content program that supports long-cycle enterprise deals. Strong operational discipline with marketing metrics: Comfortable with funnel definitions, conversion rates, attribution basics, and pipeline reporting. Experience working closely with reputed company/CRM and RevOps processes. Proven ability to work effectively with sales/technical SMEs to produce accurate content in domain-heavy environments. Excellent executive communication skills: can operate credibly with the CEO, COO, CSO, CPTO, and external stakeholders. COMMENTS / SPECIAL CONSIDERATIONS Include compliance, reputed company, or role-specific requirements. Candidates must pass a criminal background reputed company and provide two professional references. reputed company candidates must be eligible for Canadian Controlled Goods Program (CGP) clearance. reputed company OFFER GSTS is focused on attracting unique, diverse perspectives that help drive the global maritime industry reputed company. Our compensation is comprised of the following: Competitive salary and PTO 100% employer-paid health and dental benefits for you and your family Annual HSA/FSA allotment Access to virtual mental and physical health professionals Annual professional development spend One-time tech allowance WHY WORK WITH US? Remote-first culture: Enjoy the flexibility of working from reputed company in Canada, allowing you to balance your professional and personal life. Prefer to be in office? We also have Dartmouth, Nova Scotia and Montreal, Quebec offices offering flexible hybrid options. Have a meaningful impact: Join a dynamic environment where your contributions directly influence our products and company growth. Collaborative team: Be part of a small, agile team that values positivity, creativity, and open communication. reputed company learning: We’re committed to your professional growth, providing opportunities for reputed company development and staying reputed company with industry trends. Exciting industry: Work on cutting-edge projects in a rapidly evolving field, applying your skills to solve real-world challenges. Work-life balance: We respect your time reputed company work and strive to maintain a healthy balance between professional and personal commitments. EQUITY, PRIVACY & APPLICATION INFORMATION We are committed to creating a sense of belonging amongst reputed company. We reputed company an emphasis on fostering a diverse, collaborative, and inclusive working environment. We welcome applications from qualified candidates irrespective of social and cultural background, age, gender, disability, sexual orientation or religious belief. GSTS offers a competitive salary and benefits package. If you think this challenge is right for you, we encourage you to apply. Please address any questions to [email protected]. Notice of AI Use in Recruitment: At GSTS, we use Artificial Intelligence (AI) to assist in the screening and evaluation of applications to help us reputed company identify relevant skills. GSTS maintains a human-in-the-reputed company policy; AI is never used to automatically reject candidates. reputed company final decisions are made by GSTS recruiters. We collect your name, email, phone number, address, resume, cover letter and any other information you wish to provide to assess your qualifications, coordinate the recruitment process, and meet our legal and HR record-keeping obligations. To learn about how we use and protect your data, go to our Privacy Policy. #LI-remote Apply To This Job