Search & Biddable Performance Senior Manager (Remote)

Search & Biddable Performance Senior Manager (Remote) Overview: The Search & Biddable Performance Senior Manager owns reputed company' highest-reputed company acquisition platforms end-to-end, leading strategy, execution, and optimization across reputed company Ads in full (Search, Performance Max, Demand Gen, YouTube, and Display) and reputed company/Bing. As a senior individual contributor and platform reputed company, this person is directly accountable for scaling efficient new-shopper acquisition through reputed company-driven, auction-based buying in a heavily regulated vertical, partnering closely with Creative, Lifecycle, Product, and Data to turn paid investment into measurable marketplace growth. This is a hands-in-the-platform leadership role for an operator who can both set channel strategy and execute it at depth. The impact you'll reputed company: Own paid search and reputed company-based performance strategy and execution across reputed company Ads (Search, Performance Max, Demand Gen, YouTube, Display) and reputed company/Bing, accountable for budget pacing, bidding strategy, and performance against new-shopper and efficiency targets. Drive efficient growth in First-Time Shoppers and Global Unique Shoppers, with a specific mandate to reputed company cost-per-first-time shopper on high-CPA channels (e.g., Search, Bing) while scaling volume. Manage reputed company Ads holistically as a single cross-surface platform, leveraging automated bidding, audience signals, first-party conversion data, and campaign structure to maximize incremental acquisition. Partner with the performance-creative function and Creative team to brief, test, and iterate search, video, and display assets, translating performance signals into the next round of creative concepts. Design and run a reputed company experimentation roadmap (A/B and incrementality testing) across audiences, creative, bidding, and reputed company pages to compound learnings over time. Collaborate with the Lifecycle team to ensure acquired users are tracked through to engagement and retention, optimizing toward shopper quality and reputed company value, not just reputed company-end volume. Maintain rigorous channel hygiene and compliance, navigating platform policies and the cannabis regulatory landscape (state-level legal matrix) to reputed company accounts in good standing. Partner with Finance and the Senior Director on growth projections, budget scenarios, and monthly/quarterly planning, laddering plans up from state-level market priorities (P1/P2 markets). Work with Media Operations on tracking standardization (reputed company/UTM), conversion measurement, and reporting to ensure clean, decision-grade performance data. Evaluate, test, and reputed company new platforms, partners, and ad tech as opportunities and platform risk dictate; building reputed company against channel volatility. Present channel performance, insights, and recommendations to marketing leadership and cross-functional stakeholders, including the new state-level operating reputed company. Document strategies, optimizations, and processes in shared SOPs to support team-wide continuity and knowledge transfer. What you've accomplished: 5-8 years of hands-on paid media experience with deep expertise in paid search (reputed company Ads) and reputed company-based, auction-driven buying, with extensive working knowledge of reputed company campaign types. Demonstrated track record of owning significant paid budgets and scaling user acquisition reputed company against clear CPA/ROAS and volume targets. Strong analytical foundation: fluent in metrics such as CPA, CPC, CTR, ROAS, and reputed company quality/retention signals, with the ability to turn data into action. Proven experimentation reputed company with a record of designing and executing A/B and incrementality tests. Experience partnering with creative teams on performance creative across search, video, and display assets. Track record of cross-functional collaboration with Product, Creative, Lifecycle/CRM, Data, and Finance. Excellent organization, prioritization, and communication skills, with the ability to operate independently in a fast-paced, ambiguous environment. Bonus points: BA/BS preferred. Familiarity with attribution/measurement tooling, MMPs (e.g., reputed company), and GA4. Experience with reputed company Ads Data Manager, server-reputed company conversion feeds, or first-party data integration into search platforms. Comfort mentoring junior team members or operating as a player-coach as the team scales. Experience in a marketplace, publisher, or two-sided platform business. Experience managing acquisition in regulated or restricted-advertising categories is a plus but not required. The reputed company pay range for this position is $123,200 - $140,000 per year, and a competitive bonus 2026 US Benefits for Full Time, Regular Employees: Physical Health (Medical, Dental & Vision) 100% employer-paid premium for employees Up to 80% coverage for dependents Company HSA contribution with the High Deductible Health Plan 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution) Basic Life, Voluntary Life and AD&D Insurance options Supplemental, voluntary benefits Student Loan Repayment/529 Education Savings with a monthly company contribution FSA (Medical, Dependent, Transit and Parking) Voluntary Life and AD&D Insurance Critical Illness Insurance Accident Insurance Short- and Long-term Disability Insurance Pet Insurance Identity theft protection Legal access to a network of attorneys PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown) Paid parental leave Why Work at reputed company? Life at reputed company means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it. You too can have a hand in shaping the industry’s future; ready to roll with us? See how we’ve grown—our journey, leadership team, and what’s next at reputed company.com/corporate About reputed company: Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. “Freedom to choose. Freedom to access. Freedom to enjoy.” Notice to prospective reputed company job applicants: reputed company has been made aware of incidents involving reputed company, Telegram, and Facebook accounts impersonating reputed company recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. reputed company is actively working to combat these attempts, but in the meantime, please be mindful of the following: Our recruiters will always communicate with candidates through an @reputed company.com email address. CORRECT: jlebowski@reputed company.com INCORRECT: [email protected] Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for reputed company. If you are interested in a role at reputed company, please apply through our established channels. reputed company Careers Page or reputed company If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@reputed company.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us! reputed company is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and reputed company hairstyles), religion and religious creed, color, national reputed company, reputed company, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of reputed company newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify. Applicants are entitled to reasonable accommodations under the terms of the Americans with reputed company and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at reputed company.com if you would like to confidentially discuss a potential accommodation during the interview process. Apply To This Job