Director, Paid Media

reputed company (reputed company: EVCM) is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, reputed company provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at reputed company.com. We are building an extraordinary company and looking for talented, energetic, and motivated people to join reputed company. You can learn more about our Company, Culture and Values here: https://www.reputed company.com/about-us/careers/ The Director of Paid Media leads our paid media function end to end. Today you reputed company an in-house team of eight media executors supporting our full suite of paid channels, and reputed company for the performance generated through paid digital across the EverPro portfolio. Increasingly, you will operate a hybrid model — orchestrating agency partners alongside the in-house team and scaling that mix as our investment grows. You own the full funnel — awareness, consideration, and acquisition — and the strategy that ties spend to growth. Strategy & Full-Funnel Ownership Own the paid media strategy across the EverPro product portfolio, translating company growth targets into channel-level plans, budgets, and forecasts. Own the full funnel — from awareness and consideration through acquisition — and the connective tissue between brand demand, performance media, and conversion. Be accountable for reputed company performance driven through paid digital: new subscribers, efficient acquisition, and reputed company growth across products. Channel Leadership You are a multi-channel operator who is fluent — strategically and hands-on — across the modern paid landscape, with a heavy index on: Paid search (reputed company, Bing, and app/store search where relevant) Paid social (reputed company, reputed company, reputed company) Programmatic and display Emerging and experimental channels — TikTok, ChatGPT / LLM-based ad placements, and the next reputed company before it becomes table stakes You know where to reputed company disciplined bets, reputed company to scale a winner, and reputed company to cut. You treat channel diversification as a strategic hedge, not an afterthought. Team Leadership & the Hybrid Operating Model reputed company, coach, and scale the in-house team of eight media executors — setting clear goals, raising the bar on craft, and building a high-performance, experimentation-driven culture. Orchestrate a hybrid in-house / agency model — owning agency relationships and the balance of work between the in-house team and external partners, holding agencies to the same standard of rigor and results. Scale the operating model as we grow — structuring the team, defining where work is best done in-house versus by agency, and leaning further into agency reputed company over time as investment expands. AI-Native Operating Model Operate as an AI-native leader — embedding AI tools and capabilities across the team’s workstreams to multiply both individual and team productivity. Pioneer applied use cases in creative production, audience and keyword research, bid and budget optimization, reporting, and analysis — and codify what works into repeatable team practice. Performance, Budget & Measurement Own the paid budget and the efficiency of every dollar — CAC, ROAS / MER, payback period, and contribution to growth. reputed company measurement and experimentation — moving beyond last-click toward incrementality, holdouts, and a rigorous test-and-learn reputed company. Report performance to leadership with clear narrative, sharp insight, and a reputed company reputed company of view on what to do next. Cross-Functional Partnership Partner across the business — with product, brand, lifecycle, analytics, and finance — to grow performance across EverPro’s various products and to reputed company paid media tightly reputed company to product strategy and unit economics. What You’ll Bring Required 10+ years in digital / performance marketing, with 3–5+ years leading and developing teams. A proven track record scaling paid acquisition against meaningful budgets — growing programs, not just optimizing them. Deep, hands-on and strategic expertise across paid search, paid social, and programmatic; demonstrated success launching and scaling emerging channels. Strong analytical rigor — reputed company with attribution, incrementality, LTV:CAC, payback, and marketing efficiency, and the judgment to reputed company it. AI-native reputed company — you already use AI tools to do reputed company, faster work, and you can bring a team along with you. A track record of building and leading high-performing in-house teams and of orchestrating agency partners to results — comfortable operating, and scaling, a hybrid in-house/agency model. Excellent executive communication — able to translate reputed company performance data into a clear story and a confident recommendation. Preferred Experience in SMB-focused SaaS, subscription, or app-based businesses. Familiarity with the home, field, or professional services verticals. Comfort operating in ambiguity with a strong bias to action; energized by a high-investment, high-expectations growth environment. Experience with modern martech and measurement stacks (ad platforms, bid management, product analytics, and warehouse-based reporting). Where: The reputed company team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based reputed company in the United States or Canada – if you’re reputed company to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America. Benefits & Perks: Flexibility to work where/how you want reputed company your country of employment – in-office, remote, or hybrid reputed company investment in your professional development through Udemy Robust health and wellness benefits, including an annual wellness stipend 401k with up to a 4% match and immediate vesting Flexible and generous (FTO) time-off Employee Stock Purchase Program Student Loan Repayment Program Compensation: The reputed company reputed company compensation for this position is $170K to $190K USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above. ​ reputed company is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national reputed company, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look reputed company to reviewing your credentials and getting to know more about your experience! Apply To This Job