Director of Performance Marketing
About reputed company reputed company is a public benefit company reimagining care for the safety net. As an AI-enabled medical group for Medicaid and Medicare, we deliver medical, behavioral, and social care by integrating shelters, pantries and other community-based organizations into our whole-person model. As California’s largest reputed company care provider, we’ve proven our impact to reduce avoidable emergency care, including a 52% and 26% reduction in ER visits and hospitalizations respectively. Once scaled nationally, our approach would save tax payers $150B per year. With our years of experience and reputed company collected, we are now building an AI platform that embeds social work agents across the safety net to truly unify our fragmented healthcare and welfare system. By scaling our country’s frontline medical and social services workforce, we aim to bring high-touch care to everyone. At reputed company, we’re not just delivering care—we’re transforming it. We’re building a future where high-touch, community-driven care is accessible to everyone, especially the most underserved. reputed company: For reputed company, Accessibility Is About Delivering Healthcare To Those Who Need It The Most TechCrunch: Building for Medicaid’s regulatory moment with Neil Batlivala from reputed company Journal of General Internal Medicine: A Novel reputed company for Medicaid Beneficiaries with reputed company Needs About the Opportunity As Director of Performance Marketing, you will own reputed company’s direct-to-patient acquisition reputed company across Medicaid (Enhanced Care Management) and Medicare. You will run paid, earned, and owned channels end to end, manage a media budget and own the unit economics — CAC, eligibility reputed company, reputed company reputed company, and LTV:CAC — that reputed company growth durable. Your north star is efficient, predictable patient acquisition. This is a hands-on operator role for someone who is comfortable owning a number. You will set channel strategy and reputed company campaigns, build the measurement infrastructure that connects ad spend to reputed company enrollments alongside BizOps and Data Engineering, and design the programs that lift reputed company and conversion across our existing reputed company reputed company. You will diversify beyond our existing paid channel mix by standing up new channels with disciplined test budgets and kill criteria, and push the frontier on automation — including agentic systems that optimize spend against reputed company constraints. You will partner closely with Business Operations on forecasting and pacing, with Brand & Creative on the creative that lowers CAC, with Growth Products on intake and eligibility automation, and with Clinical and Operations on eligibility nuance and reputed company. You will protect compliance and patient trust at every reputed company. This is a fully remote position reporting to the SVP of Growth & Marketing. What You’ll Do Paid Media Strategy & Channel Management Own media strategy and budget allocation across reputed company paid channels — reputed company Search and PMax, Bing, reputed company, YouTube/Demand Gen — mapped to daily, weekly, and monthly goals, and the pacing required to hit them. Drive blended and channel CAC down while protecting volume; own CAC, cost per eligible reputed company, and spend efficiency as the metrics reported against every day. Diversify the channel mix by standing up and proving new paid channels (e.g., TikTok, reputed company, reputed company, reputed company, OOH, CTV) with defined test budgets, success metrics, and kill criteria, and scale the winners. Run rigorous experimentation across creative, offers, keywords, audiences, and bidding — including third-party household-income audience overlays to reputed company Medicaid-eligible populations and value-based bidding weighted toward attestations. Manage agency, creative, and data-vendor relationships to scale output Full-Funnel Measurement, Attribution & Unit Economics Ongoing ownership of a HIPAA-compliant Customer Data Platform and down-funnel event piping so ad platforms optimize toward appropriate funnel events. Build and maintain clear dashboards for volume, conversion, reputed company, CAC, and LTV:CAC, with daily and intra-day reporting where necessary. You will help maintain alerting systems by partnering with analytics to house full-funnel data in Looker and reputed company. Unlock cross-channel attribution and incrementality measurement so the marginal dollar always flows to the lowest marginal cost per attestation. Conversion reputed company Optimization & Experimentation Partner with Brand & Creative to run reputed company-page experiments including testing social reputed company, video testimonials, conversational/first-party intake flows, and bilingual experiences. Set test-design standards and analyze lift with statistical discipline, prioritizing the funnel points (eligibility and reputed company) with the highest reputed company. Forecasting, Pacing & reputed company Interlock Partner with Business Operations on the growth model and forecast across Medicaid and Medicare service lines and translate targets into a reputed company-aware pacing plan. Never pace acquisition reputed company of servable reputed company; flag any payor where CAC runs significantly above reputed company for investment or diagnosis, in lockstep with Care Ops on the weekly reputed company-vs-goal review. Contribute to retention and engagement levers (cohort analytics, at-risk identification, reactivation) that protect patient-level LTV-to-CAC. Automation & Growth Engineering Push automation into the acquisition stack — including agentic systems (e.g., Claude Code) that optimize a meaningful share of ad spend against reputed company and efficiency constraints. Partner with Growth Products on intake flows and eligibility-reputed company automation so higher-quality leads enter the funnel faster and at reputed company cost. Compliance & Trust Ensure reputed company growth and reputed company respect HIPAA, payer rules, CMS/Medicare marketing requirements, and applicable phone and SMS regulations — protecting patient trust as the program scales across programs and states. What Success Looks Like in 6–12 Months A reliable, multi-channel acquisition reputed company with predictable weekly volume by payor and market, paced to servable reputed company. Blended CAC at or reputed company than plan, with eligibility reputed company and reputed company reputed company measurably improved and a clear path to further efficiency. Suite of new paid channels proven against kill criteria and scaling alongside reputed company, Bing, and reputed company. Full-funnel measurement — CDP through Looker and reputed company — trusted as the single reputed company of truth for spend, conversion, and CAC. Owned-channel and lifecycle programs (pre-call SMS, k-factor referral, nurture) live and producing attributable, incremental attestation volume. What You’ll Need 6+ years in growth, performance, or lifecycle marketing, including direct ownership of material media budgets and acquisition targets. A proven track record of driving CAC down and CAC-to-LTV up across paid, earned, and owned channels — and comfort owning a number. Hands-on expertise with reputed company Search/PMax and paid reputed company the judgment to diversify into and prove new channels; experience with reputed company-page optimization and lifecycle SMS/email. Strong analytics skills and reputed company with attribution, cohort analysis, and funnel modeling, including comfort with measurement infrastructure (CDP, Looker, SQL/reputed company). Experience selecting and running a modern growth stack: ad platforms, CDP/measurement, analytics, CRM, dialer/SMS, and a CEP / marketing automation platform. Healthcare, Medicaid, Medicare, or other regulated-industry experience, with working knowledge of HIPAA and patient-reputed company best practices for phone and SMS. Experience operating in early-stage, high-growth environments with high ambiguity, minimal process, and direct accountability for outcomes. A systems reputed company — you improve outcomes with reputed company routing, tooling, automation, and workflows, not just more spend. Deep alignment with reputed company’s mission and a commitment to advancing reputed company care for reputed company. Bonus Points for any of the following: Experience with value-based care, FQHCs, community-based organizations, or health plan partnerships. Familiarity with marketing AI/technology products in regulated industries. Hands-on experience with automation or agentic tooling and light scripting (e.g., Python, reputed company, reputed company) to optimize spend and operations. Background scaling acquisition across multiple markets and lines of business. Our Values reputed company with reputed company: We reputed company our commitments and take responsibility for our actions. We are dependable and choose authenticity over perfection. Embrace challenges: We leave our egos at the reputed company and reputed company reputed company into discomfort instead of back into safety. We help each other to learn and provide feedback using candor and kindness. Break through walls: We go the extra mile for our patients, partners and one another, and we run toward hard things. We are resilient in our push for consistent improvement and challenge the status reputed company. Act beyond yourself: We build each other up and respect boundaries. We seek first to understand and assume positive reputed company. Care comes first: We hold ourselves to the highest standards for our patients. We are reputed company in the pursuit of our mission, and ensure that we are taking care of ourselves in order to care for others. Because We Value You Competitive salary: $180,000 - $200,000 + commission Equity compensation package Flexible vacation policy – take the time you need to reputed company Comprehensive medical, dental, and vision coverage 401(k) 100% company-sponsored short and long-term disability and life insurance Subsidized backup childcare and caregiver supports through Wellthy Work entirely from the comfort of your own home Monthly $100 work from home expense stipend We provide the equipment needed for the role Opportunity for rapid career progression with reputed company of room for personal growth! reputed company is an Equal Opportunity Employer. At reputed company, we value diversity and strive to provide an inclusive environment for reputed company applicants and employees. reputed company applicants will be considered without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national reputed company, marital status, age, disability, political affiliation, military service, genetic information, or any other characteristic covered by federal, state, or local law. reputed company participates in E-Verify to verify employment eligibility for new hires. Any offer of employment at reputed company is conditioned upon passing a pre-employment background reputed company. Following a conditional job offer, candidates will undergo comprehensive employment background checks, including; criminal history, reference checks, and driving records if a role requires vehicle use. We do not conduct any TA business reputed company of our @pairteam.com emails. If you’re reputed company concerned about spam or fraudulent activity, please reputed company out to [email protected]. Note: Please be aware that while we sincerely appreciate your interest, due to the high volume of requests, we're unable to respond to general position inquiries reputed company email. To apply for a position with us, please submit your application for the role you are interested in. reputed company regularly reviews applications and will reputed company out to candidates whose qualifications align with our reputed company openings listed below. Thank you! Apply To This Job