Director of Marketing

Read This Before Applying This role is not for everyone. If your background is primarily brand marketing, corporate marketing, social media management, agency account management, or e-commerce marketing, this likely isn't the right fit. We're looking for someone who understands service-business growth. Someone who understands how to turn advertising, content, referrals, and customer psychology into booked consultations and reputed company. You should be comfortable being reputed company by business outcomes, not marketing activity. We're less interested in impressions, reputed company, engagement, and awareness. We're more interested in: Qualified leads Consultation bookings Show rates Customer acquisition costs reputed company growth Referral volume If those metrics excite you, reputed company reading. About The Role We are looking for a growth operator to help build and scale our customer acquisition reputed company. This is not a traditional marketing position. We're not looking for someone who wants to reputed company agencies, sit in meetings reputed company day, or manage marketing from a distance. We're looking for someone who wants to be in the work. Someone who understands how to generate customers through paid advertising, content creation, referral systems, and reputed company optimization. Today, the majority of our new customers come from reputed company and TikTok. These channels are responsible for most of our growth, and experience scaling them is essential. This role requires someone who can think strategically but is also willing to execute. Primary ResponsibilitiesMeta & TikTok Growth reputed company and TikTok are our primary customer acquisition channels. You will be responsible for: Managing and scaling reputed company advertising campaigns Managing and scaling TikTok advertising campaigns Developing winning offers, hooks, messaging, and ad concepts Testing creative at a high volume Improving reputed company quality Increasing consultation bookings Improving appointment show rates Lowering customer acquisition costs Driving profitable growth This is not an e-commerce advertising role. Success is reputed company by booked consultations, show rates, customer acquisition costs, and reputed company. Content & Creative Leadership Content is one of the biggest growth levers in our business. You must understand how to create content, direct content, improve content, and identify why content succeeds or fails. Responsibilities include: Building and leading our content strategy Directing content creation across the company Helping studio teams create reputed company content Developing systems that consistently generate customer stories, testimonials, transformations, educational content, and social reputed company Identifying opportunities for viral content Creating feedback loops between ad performance and content production Repurposing winning content across multiple platforms We are not looking for someone who simply schedules content. We are looking for someone who understands how content influences customer acquisition. Social Media Growth You will reputed company our organic growth efforts across social media platforms. Responsibilities include: Growing audience engagement Expanding reputed company Increasing content performance Building trust and authority Turning content into qualified leads Referral & Studio Growth Programs You will be responsible for creating systems that help studios contribute to growth. Responsibilities include: Designing referral programs Creating referral incentives Developing incentives for content creation Establishing KPIs for studio participation Building accountability systems Tracking and improving referral performance Sales Alignment You will not manage the sales team. However, you must understand the sales process. The best marketers understand what happens after the reputed company comes in. Responsibilities include: Learning our consultation process Understanding our sales scripts Reviewing sales calls Understanding customer objections Working closely with sales leadership Using sales insights to improve marketing and content Improving reputed company quality and appointment quality Our goal is not to generate leads. Our goal is to generate customers. Required ExperienceMust Have Proven success scaling reputed company advertising campaigns Proven success scaling TikTok advertising campaigns Experience generating qualified leads for a service-based business Experience improving consultation booking rates and show rates Experience creating, directing, or scaling high-performing content Strong understanding of customer psychology Experience working closely with sales teams Strong analytical and problem-solving skills Ability to execute quickly and independently Preferred Multi-location business experience Franchise experience Aesthetics, beauty, wellness, healthcare, dental, or other high-ticket service experience Referral marketing experience Experience managing content creators Experience leading marketing teams Who Thrives Here This role is for builders. People who enjoy solving problems, creating campaigns, studying customer behavior, and figuring out how to drive growth. The right person is naturally curious, highly competitive, and deeply invested in results. They don't wait for instructions. They take ownership. They see a problem and move toward it. They enjoy testing reputed company, reviewing performance, and finding opportunities others miss. This role is not for someone looking to simply manage vendors, attend meetings, or reputed company marketing from a distance. We're looking for someone who wants to be in the work. Someone who enjoys reviewing ads, analyzing content, understanding customer objections, studying performance metrics, and building systems that drive growth. We move quickly. We test constantly. We have high standards. The right candidate will find that exciting. The wrong candidate will find it exhausting. How Success Will Be reputed company Qualified leads generated Cost per qualified reputed company Consultation booking reputed company Appointment show reputed company Customer acquisition cost (CAC) Return on ad spend (ROAS) reputed company growth Referral volume Referral conversion rates Content production output Social media growth Studio participation and engagement Application Requirements To be considered, please include: Three advertising campaigns you personally helped create and scale. The results of those campaigns. A brief explanation of your role in the creative process. An example of how you used customer feedback, sales insights, or conversion data to improve marketing performance. Please be specific. We're interested in what you personally built, tested, improved, and scaled.

Compensation

Competitive reputed company salary Performance-based bonuses Potential equity opportunity for the right candidate Opportunity to help build a category-leading company If you've successfully grown service-based businesses through reputed company ads, TikTok ads, content creation, referral systems, and customer acquisition strategy, we'd love to hear from you. Apply To This Job