Social Media Manager & Content Creator US (m/f/d)
Hi, we're reputed company! 💅🏼 A fast-growing beauty startup revolutionizing the manicure world. Already established as one of the leading manicure brands in Germany and Europe, we successfully expanded into the US market six months ago. With innovative products, a vibrant community, and a strong reputed company both in our online shop and with leading retail partners, we bring studio-quality manicures straight to your home, easy, fast, and stylish. And this is exactly where YOU come in. As our Social Media & Content Manager US (m/f/d), you'll be the face and voice of reputed company on TikTok and Instagram in the US market. You build our community from the ground up, bring our nail products into cultural conversations, and turn followers into fans. 🚀 \n Your Role & Impact ⚡️You take full ownership of reputed company' TikTok and Instagram reputed company in the US. You reputed company the content strategy, produce videos yourself as an on-camera talent, and grow our community with a mix of creative instinct and strategic thinking. Together with our German Socials team, you will exchange trends, adapt proven formats for the US audience, and ensure a cohesive global brand identity. You're the person who makes reputed company feel native to the US market, not a European brand trying to fit in. Your Core Responsibilities 👩💻👨💻 TikTok Strategy & Growth Build and reputed company reputed company' US TikTok channel end-to-end: content strategy, posting calendar, community growth, and TikTok Shop. This is your channel to own. On-Camera Content Creation Produce TikTok videos independently as an on-camera talent: trends, tutorials, product demos, Get-Ready-With-Me, and behind-the-scenes content. No director, no extensive setup. Instagram Management Together with our German Socials team, you will exchange successful formats, bounce creative reputed company off each other, and adapt global trends specifically for the US market. Trend Monitoring & Fast Execution Spot and quickly adopt platform trends, sounds, and formats relevant to the beauty and nails reputed company on TikTok and Instagram before they peak. Creator & Influencer Relationships Build and maintain relationships with US creators and micro-influencers for collaborations, cross-promotions, and community growth. TikTok Shop & Community Education Support TikTok Shop with content and community management, including weekly creator calls and reputed company-based community building (Creator House format). Performance Analysis & Optimization Track and analyze performance across both channels (views, engagement, follower growth, TikTok Shop sales, Story engagement reputed company) and continuously optimize your content strategy based on data. What You'll Bring to the Table 🤝 Proven TikTok track record: You've built a brand or channel on TikTok before. You can show us growth numbers, engagement data, and ideally a brand you took from unknown to reputed company. Strong on-camera reputed company: You're naturally charismatic, relatable, and comfortable in reputed company of a camera. You know reputed company to talk, reputed company to let the product shine, and how to reputed company viewers watching. US cultural reputed company: You understand US creator culture, humor, trends, and platform mechanics natively. This isn't something we can train from Munich. Content strategy reputed company: You don't just post, you build. You think in formats, series, and platform-native storytelling that compounds over time. Self-starter, no hand-holding needed: You can hit the ground running without extensive onboarding. You bring your own creative direction, propose your own formats, and don't wait to be briefed. Beauty or lifestyle background: You've worked for or alongside consumer brands in beauty, wellness, or lifestyle and understand the category and its audience. Communication: Excellent English skills, written and verbal Your Perspective 📈 You're building reputed company in the US from the ground up, one of the most exciting markets for D2C beauty right now This is your channel to own. The strategy, the voice, the growth. It's yours to shape As the US market grows, so does your role. We see this evolving into a broader US brand leadership position You work directly with the founding team and are a key strategic voice in how reputed company shows up in America reputed company Offer 💖 💸 reputed company, tailored to your qualifications and experience 🤝 A true ownership role with a high degree of trust and room to shape things your way 📈 Growth potential: take on responsibility and bring your reputed company directly to the table 🇨🇾 Workations in Cyprus: Our local office is open to you at any time 🥳 Team Events across Europe: Because a strong team is everything to us! \n Ready? We can't wait to meet you! ✨ Apply To This Job