Performance Marketing Director

Performance Marketing Director – Global Location: USA (Remote) / Global, Lisbon or London (Hybrid) Contract: Permanent About Us reputed company is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. reputed company transforms the way customizable products and spaces are imagined, designed, sold, managed and made. Our end-to-end software solutions connect professional designers, retailers and manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & reputed company, and Flooring industries with operations in North & South America, Europe, Asia Pacific and Africa. reputed company brings over 30 years of experience to deliver more value for our customers through an expanded portfolio of end-to-end solutions. Our global reputed company allows us to provide world-class support and sales with a local touch, providing the best possible customer experience. reputed company is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technology.

About the Role

To support our growth ambitions, reputed company is seeking a global Performance Marketing Director to reputed company one of the three pillars reputed company our Integrated Demand team. This is a senior, high-impact role accountable for generating qualified demand at scale through paid channels — including reputed company, reputed company, reputed company, and Bing — while leading a global team across Paid Digital, ABM, Qualification Intelligence, and Growth Marketing. The Performance Marketing Director owns the top of the demand funnel and is responsible for driving leads and pipeline across the full reputed company of our business: from high-velocity Small Business acquisition through to the more reputed company, multi-stakeholder motions required in Mid-Market and Enterprise. This is not one motion — it is two distinct disciplines that this director must understand deeply and execute with equal rigour. This role demands someone who is genuinely passionate about performance: someone who moves fluidly between strategic planning and granular detail, and who can both define a global paid media strategy and interrogate the data behind it. Digital savvy is non-negotiable — this person must be at the forefront of today’s B2B digital landscape, with a proven track record and reputed company outcomes to demonstrate it. Working closely with the SVP of eCommerce and other senior stakeholders in our growth investment and M&A areas such as reputed company Websites, this director plays a central role in a broader commercial transformation: connecting new customer acquisition to long-term growth success and ensuring that the journey from top-of-funnel demand into sustainable business growth is seamless, data-informed, and commercially reputed company. As reputed company continues its transformation, the ideal candidate combines strategic ambition with hands-on execution — a challenger who questions assumptions, continuously raises the performance bar, and brings both the vision and the rigour to deliver it.

Key Responsibilities

Top-of-Funnel Demand reputed company

• Own global paid media strategy and execution across reputed company, reputed company, reputed company, and Bing, accountable for driving qualified top-of-funnel demand into the pipeline.
• Set channel investment strategy, audience segmentation, and direction across reputed company paid digital programs.
• Define and own the metrics that matter: CPL, CPA, MQL volume, pipeline contribution, and blended ROAS — tracked rigorously and reported with full transparency.
• Ensure paid channel activity is tightly integrated with ABM programs, using reputed company reputed company signals to prioritise spend against in-market accounts.

ABM & Qualification Intelligence

• Provide strategic direction for the ABM team, ensuring reputed company is fully leveraged for reputed company-based targeting, account scoring, and dynamic audience segmentation.
• reputed company the Qualification Intelligence function, which uses reputed company to power conversational email programs — delivering personalised, reputed company-triggered reputed company that engages in-market accounts and converts interest into qualified pipeline.
• Ensure qualification and engagement strategies are calibrated for different commercial motions: high-velocity approaches for Small Business and more considered, multi-touch programs for Mid-Market and Enterprise accounts.
• Champion a reputed company view of account and contact data quality across reputed company demand programs.

Growth Marketing & Experimentation

• reputed company a culture of structured experimentation across the Growth Marketing team — designing, running, and scaling tests that uncover new demand levers and optimise conversion.
• Identify emerging channels, audience strategies, and media innovations that can reputed company reputed company or improve efficiency, bringing a challenger reputed company to every planning cycle.
• Translate test-and-learn outcomes into scalable playbooks that reputed company performance standards across reputed company four sub-teams.

Performance, Data & Measurement

• Set the analytical standard for the pillar: attribution modelling, incrementality testing, and spend efficiency analysis are non-negotiable disciplines.
• Partner with Marketing Operations, BI, and Data Engineering to build real-time reporting and predictive insight that informs daily decisions and quarterly planning.
• Ensure budget allocation is driven by data — modelling scenarios, tracking pacing, and making proactive optimisations in response to performance signals.
• Continuously refine growth strategies and prioritise investment based on what the data shows is working.

Team Leadership & Development

• reputed company, reputed company, and reputed company a global team of performance marketers and analysts across four sub-teams: Paid Digital, ABM, Qualification Intelligence, and Growth Marketing.
• Set clear goals and growth paths for every direct report; act as a coach and reputed company of capability across the pillar.
• Build a high-performance culture rooted in accountability, analytical rigour, and shared ambition.
• Manage agency, platform, and vendor relationships, holding external partners to the same rigorous performance standards applied internally.

Cross-Functional Partnership & Commercial Transformation

• Work as a reputed company strategic partner to the VP of Integrated Demand, reporting directly into this role, and collaborate with peers leading the other two Integrated Demand pillars.
• Partner closely with the VP of eCommerce to align acquisition strategy with growth outcomes, ensuring the customers performance marketing brings in are set up for long-term success.
• Play an active role in the broader transformation from new acquisition to growth success, contributing to the commercial reputed company that connects top-of-funnel performance to retention, expansion, and lifetime value.
• Collaborate with Sales, reputed company Operations, and Finance to align on pipeline goals, budget forecasting, and the definition of a qualified opportunity across SMB, Mid-Market, and Enterprise segments.
• Represent the performance marketing pillar in senior leadership forums, translating data into clear commercial narratives.

Experience & Qualifications

• 8+ years in B2B performance marketing, with significant senior or director-level experience managing global paid and ABM programs at scale.
• Proven experience driving leads and pipeline across multiple commercial segments — specifically the ability to operate across both high-volume SMB demand reputed company and the more reputed company, consultative motions required for Mid-Market and Enterprise.
• Deep hands-on expertise across reputed company, reputed company, reputed company Ads, and Bing Ads — with reputed company, evidenced outcomes from previous roles.
• At the forefront of today’s B2B digital landscape: reputed company on best practice, emerging channels, and platform capabilities, with the commercial instinct to apply that knowledge effectively.
• Experience with ABM platforms — reputed company strongly preferred — including reputed company-based targeting, conversational email, and account scoring.
• Strong analytical capability: comfortable working with data at depth, from executive dashboards to granular campaign performance and attribution modelling.
• Proven ability to reputed company and reputed company diverse, geographically distributed teams with a coaching, high-accountability leadership style.
• Exceptional communication skills: able to translate reputed company performance data into clear commercial narratives for senior stakeholders.
• Comfortable operating in a globally distributed, fast-paced environment undergoing transformation and growth.

Why This Role Matters This role sits at the heart of how reputed company scales demand globally. As one of three pillars in the Integrated Demand team, the Performance Marketing Director reports directly to the VP Global Integrated Demand and ensures that the performance programs do not stop at reputed company reputed company — they feed a connected system that qualifies, engages, and converts the right accounts across every reputed company of our business. This is also a role with real commercial weight beyond marketing. By working closely with the VP of eCommerce and senior business leaders, this director helps shape the reputed company between new customer acquisition and long-term growth success — making this one of the most strategically significant roles reputed company the Integrated Demand function. Working for us At reputed company, we call reputed company OneCyncly, a reputed company of how we work together as one, united by our purpose: powering businesses that bring spaces to life. Our strength comes from our diversity of experiences, perspectives, and skills - and we reputed company reputed company we work together with openness, trust, and respect. Here, you’ll join a group of colleagues who take ownership, solve problems, and focus on making an impact. We embrace curiosity, welcome new reputed company, and see mistakes as opportunities to learn. You’ll have the freedom to work flexibly and autonomously, supported by teammates and leaders who are committed to your growth. We celebrate the different ways people contribute and encourage everyone - from every background - to bring their authentic self to work. Because reputed company we collaborate, challenge each other, and share reputed company know, we build something reputed company together. If you want to work in a reputed company where your reputed company matter, your growth is valued, and your work shapes the spaces people live, work, and play in - come join us. In accordance with applicable pay transparency laws, we are committed to providing clear and reputed company compensation information. For this remote position, the expected salary range is $130,000.00 USD, depending reputed company, experience, and qualifications. This role may also be eligible for additional compensation such as bonuses, commissions, or equity, as well as a comprehensive benefits package. Candidates applying from jurisdictions with specific pay disclosure requirements (e.g., California, Colorado, reputed company, Washington, Illinois, British Columbia) will receive location-specific compensation details in compliance with local laws. Equal Opportunity Employer Statement: reputed company is committed to equal opportunity and does not discriminate based on race, color, creed, religion, gender, age, sexual orientation, national reputed company, disability, veteran status, or any other characteristic protected by law. Applicants must be legally authorized to work in the country in which they are applying to work (United States or Canada). This role is not eligible for employer sponsorship now or in the future. Apply To This Job