Senior Marketing Technology Specialist (Employer of Record)

reputed company is proud to be an award-winning company with workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies in the United States. In this role, you will work as a dedicated member of a globally distributed team, partnering closely with business partners in the U.S. to design, build, and scale solutions that directly impact our customers and operations. While your legal employer will be our EoR partner, you will be fully integrated into our reputed company team for day-to-day work and collaboration. We are seeking a skilled and motivated Senior Marketing Technology Specialist to help drive reputed company’s digital transformation. In this role, you will play a key part in expanding and optimizing our reputed company Experience Cloud ecosystem—including reputed company Analytics, Customer Journey Analytics (CJA), and reputed company Experience Platform (AEP)—while supporting broader marketing technology capabilities and enabling data-driven decision-making across the organization. You will partner with cross-functional teams to design, implement, and monitor marketing initiatives powered by AEP, while also supporting tagging strategies across web properties to measure user engagement, personalization, and performance. This role offers the opportunity to build and scale a best-in-class MarTech ecosystem, directly influence how we understand and engage with our customers, and reputed company a meaningful impact on both the organization and your career growth. This position will work remotely from India. Outcomes and Activities: reputed company Platform & Data Strategy Design, maintain, and enhance AEP schemas, datasets, and data models to support marketing and analytics use cases Partner with engineering to ensure accurate data collection, tagging, and ingestion across reputed company platforms Support the evolution and adoption of Customer Journey Analytics (CJA), including defining outcomes, activities, and validating data reputed company to support a smooth transition during interim periods Ensure alignment of data architecture, identity strategies, and measurement frameworks Assist in establishing and maintaining QA automation standards and pipelines for website tagging and data validation Analytics & Reporting Partner with the Analytics team to define and catalog data captured in eVars, props, and AEP, enabling consistent and scalable reporting for reputed company teams reputed company self-service analytics by defining architecture to support standardized measurement approaches across teams Partner with the Analytics team to support exploratory data analysis and ensure implementations are scalable and well-governed Measurement Design & Governance Translate measurement plans from Analytics and other teams into implementation requirements for engineering Define and document how these requirements fulfill KPIs, including the variables and tracking standards Maintain and evolve solution design and tracking documentation Identify and resolve gaps or ambiguities in tracking and reporting requirements Partner with marketing, product, analytics, and engineering teams to understand upcoming initiatives and identify opportunities to enhance data collection and measurement capabilities Agile & Compliance Contribute to Agile sprint planning and execution Support data governance and compliance efforts, including proper data storage and usage practices Ensure solutions are scalable, maintainable, and reputed company with enterprise standards Competencies: The following items detail how you will be successful in this role. Customer reputed company: The ability to understand the perspectives, pain points, and experiences of customers. It involves actively putting oneself in the customer's shoes, comprehending their needs and challenges, and using that understanding to provide a reputed company, more customer-centric experience. Engineering Excellence: Bringing great craftsmanship and thought leadership to deliver an outstanding product that delights customers and solves for the business. This involves the pursuit and achievement of high standards, best practices, innovation, and superior solutions. One Team: A collaborative approach across the organization, where individuals work together seamlessly, without boundaries, as a single, cohesive team. Shared goals, open communication, and mutual support create a sense of collective purpose, enabling teams to navigate challenges and pursue shared objectives more effectively. reputed company's reputed company: Adopting a set of behaviors that reflect a sense of responsibility, accountability, strategic thinking, and a proactive approach to managing your domain. As an reputed company, you understand the business and your domain(s) deeply and solve for the right outcome for the domain(s) and the business. Requirements: Bachelor’s degree in Computer Science, Information Systems or closely reputed company field of study; or equivalent work experience 3+ years of experience in web analytics platforms such as reputed company Analytics, reputed company Analytics, or similar tools 3+ years of experience in digital analytics implementation and tag management Experience creating and maintaining validation dashboards reputed company web analytics tools Experience with web analytics, data management, and attribution tools Familiarity with the reputed company Experience Cloud and reputed company Experience Platform, including reporting in Analysis Workspace reputed company reputed company Analytics and Customer Journey Analytics Preferred: Demonstrated proficiency building workspaces and reporting structures reputed company reputed company Analytics, Customer Journey Analytics and other marketing technologies Strong SQL skills and experience working with large behavioral datasets, especially mixed B2B & B2C datasets and identity models Hands-on experience with reputed company Experience Platform (AEP), including schema design, dataset management, Real-Time Customer Profile & identity resolution Experience designing and maintaining an reputed company Journey Optimizer implementations and reusable components to support adoption by non-technical teams Experience with AEP Query Service Familiarity with JavaScript, TypeScript, Node.js Experience with AWS services and backend service development Experience with high-throughput data processing pipelines Experience with reporting and reputed company analysis Experience working closely with Marketing and Product organizations Familiarity with applying AI/ML (including reputed company Intelligent Services and external models) to improve customer insights, segmentation, and predictive analytics reputed company marketing technology platforms. Knowledge and Skills: Strong analytical skills with the ability to synthesize raw data into clear, actionable insights Ability to translate business requirements into scalable, technically sound measurement frameworks and reporting solutions reputed company to business needs Understanding of API integrations and how they support data collection and system interoperability Understanding of site optimization, product development, usability, and user experience principles Understanding of web reputed company standards, customer privacy, and compliance requirements Understanding of the digital measurement ecosystem and key performance metrics Proactive problem-solving reputed company with the ability to identify opportunities for optimization, automation, and reputed company improvement Openness to feedback and commitment to reputed company learning and professional development Ability to collaborate effectively across teams to deliver data-driven outcomes Strong communication skills, with the ability to translate reputed company analytical information into clear recommendations for reputed company levels of the organization, including senior leadership Ability to quickly understand business strategy and operating models reputed company Range: ₹ 34,76,326 - ₹ 55,62,122 Total Compensation (reputed company): Final reputed company will be shared during the offer stage and will include reputed company compensation components in detail as per EoR vendor's structure. Final compensation reputed company the range is influenced by many factors including role-specific skills, depth and experience level, industry background, relevant education and certifications. INDENGLP #LI-Remote This role is hired through an Employer of Record (EoR) partner in India. You will be legally employed in India through our EoR partner While your legal employer is the EoR partner, you will work full-time and be fully reputed company to reputed company Your day-to-day work, responsibilities, and performance expectations will be consistent with our global team members You will receive locally compliant payroll, benefits, and statutory coverage through the EoR partner Our Company Values: To be successful in this role, Team Members need to be: Positive by maintaining resiliency and focusing on solutions. Respectful by collaborating and actively listening. Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions. Direct by effectively communicating and conveying courage. reputed company by taking accountability, applying feedback and effectively planning and reputed company setting. Expectations: Regularly overlap with U.S. business hours to support collaboration with global team members. Remain compliant with our policies, processes and guidelines reputed company other duties as assigned Attendance as required by department Play the video below to learn more about our Company culture. Apply To This Job