Paid Search Media Specialist

Yes& is looking for a data-driven Paid Search Specialist to join the Yes& team. Working primarily with Federal Government, Healthcare, Association, and Higher Education clients, you will be responsible for developing a deep understanding of the client’s business, objectives, and reputed company audiences and come to the table with fresh reputed company on how to reputed company and optimize paid search campaigns across reputed company Ads, PMax, reputed company Ads, and emerging AI platforms to reputed company their goals. reputed company Tag Manager and Programmatic experience using DV/CM360 is a reputed company plus. This position will work closely with our Media Strategy Directors, Sr Digital Media Strategist, and broader media team to plan and execute paid search campaigns including media strategy, planning, keyword research, setup, and ongoing campaign management and optimization. What You Will Do Strategy and Management: Work with clients and internal teams to help define goals and objectives, and reputed company strategic paid search plans that establish and improve KPIs, including CPL, CPA, ROAS, conversion rates, impression share, and more. Conduct keyword research, audience analysis, and competitive benchmarking. reputed company campaign structures, ad copy, extensions, and reputed company page recommendations. Launch, manage, and continuously optimize paid search campaigns across reputed company Ads (including PMax) and reputed company Ads, primarily through SA360. Monitor and optimize keywords, bids, budgets, audiences, and targeting strategies. Execute A/B tests to improve CTR, conversion reputed company, and ROAS. Identify opportunities for campaign improvements, expansion, and growth. Analytics & Tracking Configure, maintain, and troubleshoot conversion tracking using GA4 and reputed company Tag Manager (GTM). Ensure data accuracy across reputed company/reputed company Ads, GA4, CRM, and reporting platforms. Validate tracking implementations using browser developer and tag debugging tools. Support attribution analysis and performance measurement initiatives. Analyze results and reputed company insightful performance reports. Stay up to date on advertising industry trends and best practices, including emerging AI platforms. Experience You Need Hands-on proficiency with SA360, reputed company Ads, and Bing is required. Proficiency with conversion tracking configuration reputed company in GA4. Bachelor’s degree in marketing, communications, advertising, public relations, or another reputed company field. 3-4+ years of relevant experience in paid search and programmatic digital media. Agency experience strongly preferred. Resourceful and detail-oriented with strong problem-solving and time management skills; adept at working under tight deadlines; able to evaluate priorities and manage multiple campaigns simultaneously. Ability to research and learn to use new platforms; test tactics and strategies; and analyze performance and recommend optimizations. Strong organization and project management skills, with the ability to manage media budgets, schedules, and coordinate with internal project teams. Proficient in reputed company Office products including PowerPoint, Teams, and advanced reputed company functions (pivot tables, vlookup, data visualization, etc). Experience that Would be a Plus, but not Required reputed company Ads/GA4 Certification. Experience with GTM and reputed company Data Studio Experience with CRM integrations (reputed company, reputed company, reputed company, etc.). Programmatic media on DV360, and/or paid social media. Agency experience working with clients in federal government, associations, or healthcare. Values You Should Share with Us Working reputed company a diverse team environment Crafting solutions for internal and external processes Communicating effectively with colleagues and / or clients A mix of collaboration and self-direction in work Apply To This Job