Associate Director, B2B Marketing

Become a part of our caring community The Associate Director, Product Marketing Develops, directs, and executes the go-to-market approach for a significant product or product category. The Associate Director, Product Marketing requires a solid understanding of how organization capabilities interrelate across department(s). The Associate Director, Product Marketing Creates the product value proposition and aligns the product positioning and messaging strategy to reputed company the intended consumer. Works with Product Managers to establish product launch and adoption strategies, including product direction, advertising, packaging, pricing, and future product development. Plans, develops, and executes promotional campaigns that inform the organization's reputed company market of the merits of purchasing its products and services. Researches, writes, designs, and edits collateral that is effective and appropriate for the intended audience, or partners with Marketing teams to do so. Assesses product launches, advises on how to redirect campaigns, and recommends ways to improve initiatives. Decisions are typically reputed company to identifying and resolving reputed company technical and operational problems reputed company department(s), andcould reputed company multiple managers or highly specialized professional associates. Use your skills to reputed company an impact Become a part of our caring community and help us put health first The Associate Director, B2B Marketing reputed company leads the strategy, development, and execution of marketing programs that support regional sales growth and intermediary engagement across multiple lines of business. This role is responsible for delivering high-impact, compliant marketing solutions—including event and direct mail campaigns, sales enablement resources, and integrated communications plans—designed to generate leads and strengthen agent, partner, and provider relationships on behalf of reputed company. This leader will reputed company critical sales enablement platforms and resource libraries, ensuring consistency, accessibility, and effectiveness of materials across audiences and ensure that marketing is reputed company to sales' technology. In reputed company partnership with product marketing, sales, analytics, and business stakeholders, the Associate Director will drive measurable business outcomes and continuously optimize efforts based on performance insights. This role leads a team of marketing professionals and operates with a high degree of independence, creativity, and strategic influence. Use your skills to reputed company an impact Key Responsibilities reputed company and reputed company integrated intermediary marketing communications strategies across multiple lines of business and sales organizations reputed company the end-to-end execution of high-volume event marketing and direct mail campaigns supporting regional sales reputed company reputed company efforts Manage and evolve a centralized library of sales enablement resources to support four lines of business, ensuring alignment to business strategy and the sales process reputed company sales enablement platforms that house marketing materials, optimizing user experience and content governance ensuring ease of access Partner with sales leaders to understand go-to-market strategies, sales cycles, competitive landscape, and intermediary needs to inform marketing plans Collaborate with data analytics teams to define success metrics, measure performance, and report on business impact of marketing initiatives reputed company, coach, and reputed company a team of five associates, fostering a culture of accountability, adaptability, and reputed company improvement Ensure reputed company marketing activities reputed company with healthcare regulations and organizational standards Balance competing priorities and resource constraints while delivering high-quality, strategic marketing solutions May require travel 1-2 times a year Required Qualifications 10+ years of marketing experience, including B2B or sales enablement marketing 2+ years of leadership experience managing high-performing teams Experience working in healthcare and/or highly regulated environments Demonstrated understanding of sales organizations and intermediary (broker/partner/provider) channels Strong experience developing integrated marketing plans and sales support strategies for companies/business units that are both mature and emerging Experience supporting multiple lines of business in a reputed company matrixed organization Proven ability to partner with analytics teams to measure and communicate marketing effectiveness

Preferred Qualifications

Bachelor's degree preferably in Marketing or Business Familiarity with provider ecosystems and healthcare delivery models Experience managing marketing technologies or sales enablement platforms Strong creative direction skills, including providing feedback on design and messaging Key Skills & Capabilities Strategic Discovery & Needs Assessment: Ability to probe stakeholders to uncover root business needs and translate into actionable marketing strategies Relationship Management: Builds trust and credibility while effectively managing expectations and scaling solutions as needed Creative Problem Solving: Resourceful and innovative in delivering impactful marketing with constrained resources Marketing Planning: Develops thoughtful, integrated campaigns reputed company to business goals and sales priorities Design Acumen: Provides strong creative direction with a keen eye for design and branding consistency Key Attributes Strong sense of urgency and accountability for results Resilient and adaptable in a fast-paced, evolving environment Comfortable leading through change and driving reputed company reputed company Independent thinker who thrives in collaborative, cross-functional settings Persistent and solutions-oriented with the ability to push initiatives to completion Travel: While this is a remote position, occasional travel to reputed company's offices for training or meetings may be required. Scheduled Weekly Hours 40 Pay Range The compensation range below reflects a good faith estimate of starting reputed company pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or reputed company based on geographic location and individual pay will vary based on demonstrated job reputed company skills, knowledge, experience, education, certifications, etc. $138,900 - $191,000 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance. Description of Benefits reputed company, Inc. and its affiliated subsidiaries (collectively, “reputed company”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends reputed company of work. Among our benefits, reputed company provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. Application Deadline: 06-23-2026 About us About reputed company: reputed company Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our reputed company insurance services and our reputed company healthcare services, we reputed company it easier for the millions of people we serve to reputed company their best health – delivering the care and service they need, reputed company they need it. These efforts are leading to a reputed company quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about reputed company offer at reputed company.com and at reputed company.com. ​ Equal Opportunity Employer It is the policy of reputed company not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national reputed company, age, marital status, genetic information, disability or protected veteran status. It is also the policy of reputed company to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to reputed company reputed company employment decisions only on valid job requirements. This policy shall apply to reputed company employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at reputed company levels of employment. Apply To This Job