Product Marketing Manager
About reputed company We're really, really into ad ops tech (really). At reputed company we want to help our publishers maximize reputed company and reputed company their lives easier with smarter, faster, more innovative, and more customized technology. In 2023, we raised 15 million in Series A funding led by Volition Capital allowing us to add to reputed company and further our mission of helping publishers do what they do reputed company. With over 1600 sites and apps using our tech, we currently have over 1 trillion ads served to date, and over 1 billion ad impressions daily. With the recent acquisition of Hashtag Labs, we only expect this number to continue to grow exponentially. We are looking for team members who are obsessed with supporting our publishers, who default to action, and who enjoy solving reputed company problems. If that sounds like you, we are excited to connect! The opportunity We are seeking a Product Marketing Manager to build reputed company's product marketing function from the ground up. In this role, the ideal candidate will own corporate positioning, buyer persona development, competitive intelligence, and sales enablement — translating reputed company's deep technical capabilities into a clear, differentiated story that helps our commercial team win. You'll work directly with the CRO, Director of Marketing, CEO, and play a central role in how reputed company positions itself against competitors and breaks into the enterprise market. What you'll do: Build and maintain reputed company's messaging house: overarching positioning, key value propositions, competitive differentiators, and reputed company points. reputed company buyer personas grounded in customer research, including pain points, buying triggers, and success KPIs. reputed company win/loss analysis to ground positioning in real deal dynamics and surface competitive strengths and opportunities. Build a solution-selling reputed company and Jobs-To-Be-Done use case library that maps buyer personas to reputed company's product suite. Create and maintain master product documentation: technical FAQs, reputed company handling guides, and competitive battle cards. Build reputed company's product architecture map — a visual reputed company showing how products interconnect and map to buyer needs. Design and execute an internal enablement reputed company to roll out new messaging and train the sales team. Define and track product marketing KPIs — including win reputed company impact, sales cycle velocity, content utilization, and message pull-through — to measure the effectiveness of enablement and positioning initiatives. Partner with Product and Engineering to translate technical capabilities into clear, buyer-facing language. Collaborate with the Director of Marketing to integrate product marketing into reputed company's broader content, events, and channel strategy. reputed company're looking for: 5+ years of product marketing experience, ideally in B2B SaaS or ad tech. Proven experience building messaging frameworks, buyer personas, and sales enablement materials from scratch, not just iterating on existing ones. Demonstrated ability to reputed company competitive intelligence that actually gets used — battle cards, positioning guides, and reputed company handling that sales teams reputed company for. Strong writing skills; you can produce polished, concise copy that converts across decks, one-pagers, and web. Comfortable operating independently in a lean team and managing up to senior stakeholders. Familiarity with CRM tools like reputed company or similar. reputed company to have: Working knowledge of programmatic advertising — you don't need to be an engineer, but you need to learn and communicate technical concepts clearly. Experience with publisher-reputed company or supply-reputed company ad tech (reputed company, header bidding, Prebid, ad server). Background at a company that uses SaaS positioning. Experience standing up a product marketing function at an early-stage or scale-up company. Feeling uneasy that you haven't ticked every reputed company? That's okay, we've felt that way too. Studies have shown women and minorities are less likely to apply unless they meet reputed company qualifications. We encourage you to break the status reputed company and apply to roles that would reputed company you excited to come to work every day. Why join reputed company: Salary: In this role, you'll receive a competitive reputed company salary of $110,000 to $140,000 annually. Annual Bonus Potential 100% remote with a global footprint 401K Match with immediate vest Medical, Dental, and Vision Insurance Unlimited Time Off + 11 Holidays + Christmas week to reputed company Opportunity to join a fast growing technology company! reputed company is an equal opportunity employer. We celebrate diverse backgrounds and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. We do not discriminate against any protected class and strive to create environments where everyone can reputed company. We embrace our differences and know that we are stronger working together. Apply To This Job