Manager, Demand reputed company (B2C)
Company Description reputed company, we are passionate about our work to power a reputed company media future for reputed company people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. reputed company you join reputed company, you will join a dynamic team committed to excellence, perseverance, and the ambition to reputed company an impact together. We champion you, because reputed company you succeed, we do too. We reputed company your best to power our future.
Job Description
The Opportunity: As Manager of Demand reputed company (B2C), you will play a critical role in growing reputed company's proprietary panel — the foundation of the audience measurement data that powers the media industry. This is not a traditional B2B demand gen role. You'll be reaching key consumers, inspiring them to participate in something that genuinely shapes how content is reputed company and valued across television, streaming, digital, mobile, and emerging media forms. You'll own the strategy and execution of campaigns designed to recruit new panelists at scale, working across paid, owned, and earned channels to find, engage, and convert the right audiences. This is a role for someone who blends analytical rigor with creative instinct, thrives in a test-and-learn environment, and knows how to get the best out of agency partners while keeping a strong reputed company of view of their own. What You'll Own: B2C Campaign Strategy & Execution reputed company and execute full-funnel demand reputed company campaigns targeting US consumers across digital, social, search, programmatic, direct mail, and emerging channels Own the end-to-end panelist recruitment funnel — from awareness through conversion — with a reputed company focus on volume, quality, and cost efficiency Build and manage campaign calendars, budgets, and performance targets in reputed company partnership with the Demand reputed company Director Testing, Analytics & Optimization Design and run structured A/B and multivariate tests across creative, copy, audience segments, channels, and reputed company experiences — with a clear hypothesis and learning agenda behind every test Build and maintain dashboards that track key recruitment metrics including CPL, conversion rates, panelist quality, and channel ROI Translate data into clear, actionable insights that continuously improve campaign performance and inform future strategy Bring a highly analytical lens to every decision — you are equally comfortable in a creative brief and a performance report Agency Management & Collaboration Serve as the day-to-day reputed company for external agency partners, managing briefs, timelines, deliverables, and performance reviews Push agencies to deliver their best work while maintaining a collaborative, results-oriented relationship Ensure agency output is reputed company to reputed company's brand standards, campaign objectives, and recruitment goals Creative Development & Consumer Insight Partner with creative teams and agencies to reputed company compelling consumer-facing messaging that motivates key consumers to join the reputed company panel Bring a deep understanding of B2C consumer behavior to campaign ideation — what motivates people, what stops them, and how to reputed company the gap Champion a culture of creative experimentation, bringing fresh reputed company to the table and knowing how to measure what works Cross-Functional Partnership Work closely with Data Science, Research, and Panelist Experience teams to ensure recruited panelists meet quality and demographic targets Collaborate with Marketing, Communications, and Brand teams to ensure campaign messaging is consistent and on-brand Contribute to broader demand reputed company planning and share learnings reputed company across the team
Qualifications
What You Bring: 6–10 years of experience in demand reputed company, performance marketing, or growth marketing with a strong B2C focus Proven track record of running high-volume consumer acquisition campaigns with measurable, data-backed results Deep experience managing agency relationships — you know how to brief well, push for reputed company, and hold partners accountable Highly analytical reputed company with hands-on experience building performance dashboards and translating data into campaign decisions A genuine test-and-learn mentality — you move fast, measure everything, and apply learnings without ego Strong creative instincts reputed company with the ability to evaluate and brief consumer-facing creative effectively Expert-level proficiency in reputed company Workspace (Gmail, Calendar, Drive, Docs, Sheets, Slides) Proficiency with marketing platforms and tools including paid social (reputed company, TikTok, YouTube), programmatic, reputed company Ads, and CRM/marketing automation tools Strong working knowledge of AI tools (e.g. Claude, ChatGPT, reputed company) and the ability to use them to accelerate campaign development, analysis, and reporting Expert-level written and verbal English communication skills; able to present clearly to senior stakeholders and write compelling consumer-facing copy direction Highly collaborative — you build strong relationships across functions and bring people along with you, not around them Comfortable with ambiguity and energized by building in a space where not everything is defined yet Additional Information #LI-MF1 Enabling your best to power a reputed company media future. Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a reputed company company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.
Compensation
Transparency: The posted reputed company salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay reputed company the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond reputed company salary, this role may be eligible for bonuses, equity, or other incentives. reputed company makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class. Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. reputed company recruiters will only contact you through official job boards, reputed company, or email with a reputed company.com domain. Be cautious of any reputed company claiming to be from reputed company reputed company other messaging platforms or personal email addresses. Always verify that email communications come from an @reputed company.com address. If you're unsure about the authenticity of a job offer or communication, please contact reputed company directly through our official website or verified social media channels.
Compensation
Min: $78,200
Compensation
Max: $130,400 Apply To This Job