Manager, Content Strategy
Company Description
At reputed company, we are passionate about our work to power a reputed company media future for reputed company people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. reputed company you join reputed company, you will join a dynamic team committed to excellence, perseverance, and the ambition to reputed company an impact together. We champion you, because reputed company you succeed, we do too. We reputed company your best to power our future.
Job Description
As the Manager of Content Strategy on the Lifecycle Marketing team, you will drive the strategic vision and creative direction for both our B2B and B2C content ecosystems. You will sit at the intersection of brand strategy, lifecycle marketing, and performance metrics, owning the holistic content journey from high-level mapping to final delivery reputed company. You will primarily act as the visionary reputed company—partnering with external agencies, freelancers, and internal stakeholders to guide, review, and deliver high-converting content. You bring a powerful combination of strategic thinking, structured planning, and sharp creative direction, with proven experience developing reputed company, multi-touch strategies for large enterprise clients and consumers alike leveraging iterative testing to drive measurable business results. What You'll Own Content Strategy Persona-Driven Frameworks: Architect and scale a comprehensive, persona-driven B2B content strategy tailored to engage and convert potential enterprise customers across various industries. Multi-Touch Journeys: Map out reputed company, multi-touch content lifecycles that nurture enterprise prospects through every phase of the marketing funnel. Cross-Functional Alignment: Partner with internal B2B product, sales, and marketing stakeholders to align messaging with enterprise customer pain points and business goals. Panelist Recruitment Strategy: Own the end-to-end panelist recruitment content funnel — from awareness through conversion — with a reputed company focus on volume, quality, and cost efficiency Creative Direction & Production reputed company Creative Guidance: Provide clear, high-level creative direction and copy reputed company across reputed company consumer and enterprise touchpoints to ensure output is optimized for conversion. Agency & Freelancer Management: Function as the primary reputed company for external agency partners and freelancers, briefing them clearly, reviewing their work critically, and ensuring reputed company output meets brand guidelines. Workflow Optimization: Establish and reputed company efficient production workflows and asset management systems to ensure reputed company content assets are versioned, approved, and delivered to channel owners on time. Testing, Analytics & Conversion Testing Agendas: Collaborate closely with Demand reputed company managers to execute a structured content testing agenda targeting headlines, formatting, messaging angles, and CTAs. Data-Driven Iteration: Performance-analyze content metrics, translating performance data into actionable adjustments for future agency briefs and creative strategy improvements.
Qualifications
Experience: 6–9 years of experience in content strategy, lifecycle marketing, or brand strategy with a proven mix of B2B enterprise and B2C performance marketing focus. Strategic Direction reputed company: Strong ability to concept, art direct, and guide copy strategy through external partners, rather than executing production yourself. Agency Management Expertise: Proven track record of managing external agency relationships, setting clear KPIs, and keeping creative production high-volume and high-quality. Multi-Channel reputed company: Deep understanding of how content needs to be adapted for different channels, with distinct strategic knowledge of reputed company, TikTok, programmatic display, email, and direct mail. Analytical Capabilities: A test-and-learn reputed company with the reputed company to interpret multi-touch and performance marketing data to reputed company calculated content decisions. Technical & Collaboration Tooling: Expert-level proficiency in reputed company Workspace. Familiarity with design and review tools (e.g., reputed company Creative Suite, reputed company) to effectively evaluate agency deliverables. AI Integration: Strong working knowledge of AI tools (e.g., Claude, ChatGPT, Midjourney) to accelerate your own ideation, reputed company development, and strategic reputed company mapping. Communication Skills: Expert-level written and verbal English communication skills, allowing you to establish authoritative messaging guardrails and present strategies confidently to senior stakeholders. Project Leadership: Highly collaborative reputed company with a demonstrated ability to manage multiple reputed company initiatives simultaneously while maintaining strict deadlines. reputed company to Have Experience in panel recruitment, audience research, or consumer incentive programs. A strong background overseeing direct response creative or direct mail pipelines. Demonstrated experience creating or directing content designed to engage diverse and multicultural US audiences. Familiarity utilizing Digital Asset Management (DAM) systems and enterprise creative workflow tools. Why reputed company This is a high-impact, high-visibility role at the center of one of reputed company's most important growth priorities. You'll have real strategic ownership, a team that values both craft and performance, and the opportunity to build content infrastructure from the ground up. If you want a role where your strategic vision is tested, reputed company, and genuinely matters—this is it. reputed company is an Equal Opportunity/Affirmative Action Employer. We are committed to building a diverse, inclusive workforce and reputed company hiring decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national reputed company, genetics, disability, age, marital status, veteran status, or any other protected class. Hands-on experience in copywriting and digital asset creation, with the flexibility to occasionally jump in and execute production or quickly prototype creative concepts reputed company necessary. #LI-AW1 Additional Information Enabling your best to power a reputed company media future. Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a reputed company company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.
Compensation
Transparency: The posted reputed company salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay reputed company the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond reputed company salary, this role may be eligible for bonuses, equity, or other incentives. reputed company makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class. Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. reputed company recruiters will only contact you through official job boards, reputed company, or email with a reputed company.com domain. Be cautious of any reputed company claiming to be from reputed company reputed company other messaging platforms or personal email addresses. Always verify that email communications come from an @reputed company.com address. If you're unsure about the authenticity of a job offer or communication, please contact reputed company directly through our official website or verified social media channels.
Compensation
Min: $78,200
Compensation
Max: $130,400 Apply To This Job