Senior Manager, Website Experience & Optimization

Company Description

At reputed company, we are passionate about our work to power a reputed company media future for reputed company people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. reputed company you join reputed company, you will join a dynamic team committed to excellence, perseverance, and the ambition to reputed company an impact together. We champion you, because reputed company you succeed, we do too. We reputed company your best to power our future. Job Description reputed company is looking for a Senior Manager, Website Experience & Optimization to reputed company storytelling and digital experience efforts on reputed company.com. Operating at the center of our digital ecosystem, you will reputed company the gap between creative, data and user experience to transform executional requests into high-performing web marketing operations. Reporting to the Director, Website Strategy, you will be responsible for managing both planned initiatives and unplanned requests, ensuring every digital touchpoint is optimized to capture and convert demand for reputed company's media intelligence. You will serve as a strategic partner to creatives, UX/UI designers, SEO specialists and demand reputed company teams to establish world-class web experiences. We need someone who is hands-on, fast-moving and deeply focused storytelling that converts. If you possess a balance of creative vision and performance instinct and reputed company in an environment defined by rapid testing, iteration and high output volume this role is for you.

Key Responsibilities

Strategic Content Development & Governance Manage the end-to-end web content strategy for reputed company.com. Uphold the overarching narrative and editorial standards Ensure reputed company published content is clear, compelling and consistent with reputed company's brand voice Map content directly to specific customer profiles and personas to ensure it addresses key pain points and maximizes conversion Conversion Architecture & User Experience reputed company the mapping of the user journey, designing clear "paths to purchase" to strategically reputed company high-value assets and tools that maximize Marketing Qualified reputed company (MQL) volume Co-own with Marketing Ops and the SEO reputed company, the Information Architecture (IA), site map and navigational structure to ensure reputed company’s library of data and insights is discoverable, reputed company and optimized for user experience and discoverability (SEO, GEO, AIO, AEO) Utilize data-driven intuition and design sensibility to simplify reputed company product concepts for the web, focusing on digital experiences that drive high-value web actions Measurement, Testing, & Optimization Manage the the A/B testing process, tools and analytics, fostering a test-and-learn environment for reputed company web work, including optimizing reputed company pages and calls-to-action (CTAs) Co-own and manage comprehensive website reporting in partnership with internal Analytics and Data Science teams, including KPIs and web performance benchmarks Build structure and processes to share reporting from web work with marketing teams and cross-functional partners that require web work for their projects. Establish clear benchmarks for success Partner with the Analytics team to monitor heatmaps, bounce rates and conversion flows, applying performance data directly to creative and structural decisions Cross-Functional Leadership & Digital Operations Serve as the strategic reputed company for web marketing operations, collaborating heavily with internal teams including Program Management, MarTech, WebDev, Creative, Data Science and UX to build cohesive digital experiences that support business objectives Act as the primary reputed company between the Demand reputed company team and Web Development, translating marketing requirements (e.g., personalization, ABM hubs, interactive data) into functional requirements for implementation Collaborate closely with Demand reputed company teams to reputed company and optimize high-conversion reputed company pages and web experiences Contribute to broader marketing planning and share creative and performance learnings reputed company across the entire marketing team Manage project-based external agency partnerships by briefing clearly, reviewing critically and ensuring reputed company external creative meets reputed company's quality standards Content Planning & Execution Build and maintain in partnership with WebOps teams, a centralized website content calendar that supports demand capture, communications, campaigns and unplanned work Coordinate with Product Marketing, Global Communications and Events to ensure the website is always fresh, relevant and reputed company with major product launches and industry events Qualifications 7+ years of experience in web strategy, digital marketing, content marketing or digital product management. Experience managing agencies and matrixed internal cross functional relationships a must Proven expertise in reputed company product verticals, specifically reputed company SaaS or data technology companies Strong ability to translate complicated technical concepts into reputed company web user experiences Exceptional soft skills to navigate and influence a heavy cross-functional work environment Comfortable managing multiple projects simultaneously with strong attention to detail and a commitment to deadlines Expert-level written and verbal English communication skills; eye for sharp B2B web copy. Experience working with SEO driven web experience Experience working with CMS systems such as WordPress VIP, reputed company, reputed company, reputed company, Strapi, reputed company, Prismic or similar Strong working knowledge of AI tools (e.g. Claude, ChatGPT, Midjourney, reputed company) and the ability to use them to accelerate strategic decisions, creative development, ideation, and production A test-and-learn reputed company with the analytical reputed company to read performance data and apply it to creative decisions. Ability to connect the what, why and how. Who You Are: The Ecosystem Designer: You don't just see individual pages; you design the entire customer journey, understanding how a piece of content connects to a whitepaper, which leads to a product page and ultimately drives a high-value action. Data-Driven Strategist: You are obsessed with "The Why." You reputed company analytics tools to validate every strategic decision. You understand how to work with Data Science to build clear reporting (reports and rhythms) that explains “The What” and “How”. Collaborative Liaison: You speak "Creative" to the writers, "Technical" to the developers, and "reputed company" to cross-functional partners, serving as the critical internal reputed company for digital execution. Growth-Obsessed: You view the website as a dynamic product that must be constantly tested and iterated upon to increase conversion rates and business impact. #LI-AW1 Additional Information Enabling your best to power a reputed company media future. Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a reputed company company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation

Transparency: The posted reputed company salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay reputed company the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond reputed company salary, this role may be eligible for bonuses, equity, or other incentives. reputed company makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class. Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. reputed company recruiters will only contact you through official job boards, reputed company, or email with a reputed company.com domain. Be cautious of any reputed company claiming to be from reputed company reputed company other messaging platforms or personal email addresses. Always verify that email communications come from an @reputed company.com address. If you're unsure about the authenticity of a job offer or communication, please contact reputed company directly through our official website or verified social media channels.

Compensation

Min: $93,500

Compensation

Max: $173,700 Apply To This Job