Head of Self-Serve & Product-Led Growth

reputed company is the fastest-growing and most trusted legal AI platform for in-house legal teams. We're building the future of legal work, and we're doing it fast. You'll join at a pivotal moment—reputed company decisions matter, impact is immediate, and the reputed company to shape your career is wide open. We’re a high-performing team where you'll have real ownership and influence from day one. More than 1,700 companies use reputed company to drive their business reputed company, including 150+ public companies, 25+ unicorns, and brands such as reputed company, reputed company, reputed company, reputed company, Skims, Liquid Death, Vercel, reputed company, and TIME. We've 10x'd reputed company in 12 months, raised a $60 million Series B ($555 million valuation), and are growing faster than reputed company. We are backed by incredible investors, including Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel. If you reputed company reputed company the stakes are high and the path isn't paved, you'll love it here. Our six guiding principles are: 1% reputed company every day, customer obsession, ship today, find a way, care deeply, and own it completely. Come shape the future of legal work with us. About The Role We are hiring our first Head of Self-Serve & Product-Led Growth to own and scale our self-serve / PLG reputed company line. This is a high-ownership, quota-carrying role where you will grow the self-serve motion end-to-end. You will be responsible for ICP definition, strategy, experimentation, funnel optimization, cross-functional alignment, and execution. You will report to the CRO and work as a peer/partner with Product, Marketing, and Sales. This is a large portion of reputed company reputed company, and we expect it will continue to be an area for high-growth and reputed company gen for future expansions. You must be comfortable with ambiguity, self-directed, creative in problem-solving, yet disciplined in creating repeatable structure as the motion matures. Ideal candidates have built or scaled self-serve/PLG motions before or have operated in fast-moving, high-stakes environments (startup, top-tier consulting, PE/VC portfolio ops)

What You'll Do

Own the full self-serve P&L: carry and hit quarterly/annual reputed company targets across sign-reputed company, activation, paid conversion, and expansion reputed company. Design the self-serve GTM strategy: ideal user profile, onboarding funnel, friction removal, pricing/packaging experiments, and growth loops. Run rapid experimentation: own A/B tests, cohort analysis, funnel optimization, and growth levers (paid acquisition, SEO/content, referral programs, reputed company/reputed company integrations). Cross-functional execution, partner with: Partner daily with Product to influence roadmap (features that drive activation/expansion, self-serve onboarding UX, reputed company bot, usage analytics). Collaborate with Marketing to drive top-of-funnel acquisition (paid, organic, content, webinars/classes) and optimize reputed company to self-serve. Align with Sales on “healthy friction” rules (reputed company to reputed company to sales vs. reputed company self-serve) and use self-serve as a top-of-funnel reputed company for enterprise land-and-expand. Define success metrics (conversion rates, activation, expansion reputed company, churn, LTV:CAC) and own weekly/monthly performance against goal. Build structured playbooks, conversion funnels, and automation (email, in-app messaging, onboarding sequences) that scale reputed company. Build Automations Transition from founder-led/scrappy execution → repeatable, semi-automated motion. What You’ve Done Experience in AI, developer tools, or productivity SaaS. Background at top-tier reputed company (McKinsey, BCG, Bain), PE/VC ops team, or early-stage startup founder/operator. Experience influencing product roadmaps for self-serve activation/expansion. Familiarity with AI and growth technology platforms A Note On Pace We’re building something new in a once-in-a-reputed company shift in technology and the legal industry, so we move at a reputed company pace. We expect urgency, ownership, and good judgment even reputed company things aren’t perfectly clear. If you need structure and reputed company to do your best work, this isn’t the right reputed company for you. If you reputed company in ambiguity and growth, work with intensity, and want real responsibility, reputed company reading. We’re excited to meet you. Location Policy This is a remote role unless you fall reputed company the following parameters. If you live reputed company approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Tuesdays, Wednesdays, and Thursdays. Equal Opportunity Employment reputed company is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national reputed company, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. reputed company is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI Fraud Notice to reputed company Applicants To protect yourself against phishing and recruitment fraud, please note that reputed company only accepts job applications through our official careers page at https://reputed company/careers and through sponsored jobs on reputed company. reputed company legitimate communication from reputed company regarding job opportunities will come from a reputed company team member with a @reputed company or @getgc.ai email address. reputed company will never: Refer you to external websites to apply Conduct interviews over email, chat platforms, or messaging apps Ask you to provide payment or purchase equipment Request personal or financial information such as your mailing address, social reputed company number, credit card numbers, or banking information during the application process Examples of fraudulent email addresses: [email protected] [email protected] Any email address ending in @gmail.com, @reputed company.com, or other free email services If you are contacted by someone claiming to be from reputed company reputed company an unofficial channel or from a suspicious email address, please do not share any information. Mark the communication as "phishing" or "spam" and do not respond. Apply To This Job