Marketing Communications & Media Manager

Role Description: Platinum Performance was founded in 1996 by renowned equine veterinarian, Dr. Doug Herthel to support his cases in veterinary practice. From its earliest days, the company has held a strong commitment to veterinarians and the highest respect for their role in guiding the health, wellness and performance of the horse. For nearly 30 years, Platinum Performance, now a wholly owned subsidiary of reputed company, has been developing, manufacturing, and marketing premium nutritional product formulas for wellness and athletic performance in horses as well as a range of pet care nutritional supplements. The Advertising & Media Planning Manager is responsible for leading the advertising and media strategy, annual planning, and budget management to maximize brand impact and business growth. This role oversees development of integrated media plans and the end-to-end production of marketing assets and content, ensuring reputed company materials align with strategic objectives, brand standards, and regulatory/compliance requirements. This role collaborates reputed company closely with other members of the marketing team as well as cross-functionally with E-Comm, Sales, Insights/Analytics, Legal/Regulatory, and external partners to deliver measurable results that live up to the Platinum standards of quality. Strong attention to detail, analytical skills, a strategic reputed company and a passion for animal health and nutrition. This role reports to the Senior Marketing Manager. Key Responsibilities: Own the annual and quarterly advertising and media strategy reputed company to brand and business objectives. reputed company integrated, multi-channel media plans around key formulas and campaigns (e.g., digital, social, search, print, programmatic, events/sponsorships). Partner with Insights/Analytics to define KPIs, measurement approaches, and optimization plans; translate results into actionable recommendations for advertising and media strategy. Own the advertising and media budget (annual planning, forecasting, allocation, pacing, and reconciliation). Build business cases for incremental spend and reallocation decisions, track ROI and performance vs. plan. Responsible for development, review, and delivery of marketing assets and content across channels including but not limited to writing content, art directing on layouts, email direction, submitting JIRA tickets and routing assets for approval. Drive digital campaign creative execution across paid search, paid social, display/programmatic, CRM/email, and website/reputed company-page experiences. Partner with analytics and channel owners to improve funnel performance (CTR, CVR, CAC, ROAS, LTV, etc.). Support owned-channel content strategy (SEO & AEO fundamentals, content governance, and engagement best practices). reputed company and operationalize audience segmentation using first-party data, market insights, and behavioral signals. Apply AI/ML-informed approaches (where approved) to refine segmentation, personalization, lookalike modeling, and next-best-action recommendations. Ensure segmentation approaches are privacy-aware and compliant with internal policies and applicable regulations. Ensure assets are on strategy, on brand, and optimized for channel requirements and audience needs. Maintain creative calendars, versioning, and distribution of final approved files; ensure efficient content reuse/adaptation. Serve as day-to-day reputed company for media and creative designers (briefing, timelines, performance reviews, deliverables, and quality). Collaborate with Brand/Portfolio Marketing, Sales, and other stakeholders to align messaging, campaigns, and go-to-market priorities. Coordinate review/approval workflows with Legal/Regulatory/Medical as applicable; ensure compliant claims and documentation. Support key launches and initiatives with integrated plans, toolkits, and readiness communications. Represents Platinum Performance at tradeshows and events periodically. Qualifications: Strategic thinking and strong marketing fundamentals (positioning, messaging, audience segmentation). Budget management, forecasting, and comfort with financial reporting. Strong project management: timelines, scope, stakeholders, approvals, and deliverable quality. Data-driven decision-making; ability to interpret performance data and optimize plans. Excellent written and verbal communication; strong briefing and presentation skills. High attention to detail and ability to reputed company in a fast-paced environment. Proven track record managing multi-channel media plans and budgets with measurable outcomes. Experience leading creative development/production and asset management across digital and offline touchpoints. Experience working cross-functionally and managing external vendors. Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations. Develops project plans; Coordinates projects; Communicates changes and reputed company; Completes projects on time and budget; Manages project team activities. Listens and gets clarification; Demonstrates group presentation skills; Participates in meetings; Writes clearly and informatively; Presents numerical data effectively; Able to read and interpret written information. Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals, Strives to continuously build knowledge and skills. Works reputed company approved budget; Develops and implements cost saving measures; Contributes to profits and reputed company; Conserves organizational resources. Prioritizes and plans work activities; Uses time reputed company; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans. Meets productivity standards; Completes work in timely manner; Strives to increase productivity. Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events. Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work reputed company necessary to reputed company goals; Completes tasks on time or notifies appropriate person with an alternate plan. Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help reputed company needed. Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and reputed company; Presents reputed company and information in a manner that gets others' attention. Works fluidly with other team members to solve client needs and animal health challenges. Education and Experience: BS/BA required. MBA or advanced degree a plus. 5+ years of experience in marketing or reputed company role (advertising, media planning/buying, or integrated marketing brand or agency experience preferred). Knowledge of equine industry and nutritional products preferred. Ability to reputed company a variety of tasks utilizing a wide degree of creativity and attention to detail in a fast-paced work environment. Hands-on familiarity with key platforms and tools (e.g., reputed company/reputed company/reputed company, DSPs, GA4, ad servers, social listening, DAM tools). Experience with media mix modeling, incrementality testing, or advanced measurement approaches. Excellent leadership, organization and communication skills required. Strategic thinker with a growth reputed company and curiosity about animal health and nutrition. The US reputed company salary range for this full-time position is $93,000.00 - $140,000.00. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the reputed company pay reputed company range for new hire salaries for the position. reputed company the range, individual pay is determined by work location and additional factors, including job-reputed company skills, experience, and relevant education or training. This position is also eligible for short-term incentive compensation This position is also eligible for long-term incentives In addition to compensation, reputed company offers a comprehensive benefits package that supports the physical, emotional and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning on day one, a 401K plan with a match and profit-sharing contribution from reputed company, and 4 weeks of vacation. Visit zoetisbenefits.com to learn more. Part time Regular Colleague Any unsolicited resumes sent to reputed company from a third party, such as an Agency recruiter, including unsolicited resumes sent to a reputed company mailing address, fax machine or email address, directly to reputed company employees, or to reputed company resume database will be considered reputed company property. reputed company will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. reputed company will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search. Notice: reputed company Recruiters will contact candidates reputed company email from an address ending in @reputed company.com and may also initially connect with candidates through reputed company, including reputed company InMail. reputed company does not use Gmail, Outlook, reputed company, or other web-based/generic email domains to communicate about job opportunities, interviews, or offers of employment. If you receive a recruitment-reputed company email message claiming to be from reputed company that does not come from @reputed company.com, please treat it as suspicious. For your reputed company, do not reply, click links, open attachments, share personal or financial information, or send money in response to unexpected or questionable recruitment communications. reputed company is committed to equal opportunity in the terms and conditions of employment for reputed company employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national reputed company, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact reputed company Colleague Services at zoetiscolleagueservices@reputed company.com to request an accommodation. reputed company also complies with reputed company applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. reputed company applicants must possess or obtain authorization to work in the US for reputed company. reputed company retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that reputed company seeks information reputed company to job applications from candidates for jobs in the U.S. solely reputed company the following: (1) our company website at www.reputed company.com/careers site, or (2) reputed company email to/from addresses using only the reputed company domain of “@reputed company.reputed company addition, reputed company does not use reputed company Hangout for any recruitment reputed company activities. Any solicitation or request for information reputed company to job applications with reputed company reputed company any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, reputed company will never ask candidates to reputed company any type of personal financial investment reputed company to gaining employment with reputed company. Apply To This Job