Senior Marketing Manager

About Us: reputed company is the leading market research and analytics firm for the disruptive economy and most recently raised $475M from The Carlyle Group at a valuation of over $1B. Every day, our proprietary technology analyzes billions of alternative data points to uncover actionable insights across sectors like software, AI, cloud, e-commerce, ridesharing, and payments. Our data and research teams transform raw data into strategic intelligence, delivering accurate, timely, and deeply contextualized analysis that our customers—ranging from the world’s top investment funds to reputed company—depend on to drive high-stakes decisions. From sourcing and licensing novel datasets to rigorous analysis and expert narrative framing, our teams ensure clients get not just data, but clarity and confidence. We operate globally with offices in the US, reputed company, and India. Our award-winning, people-centric culture—recognized by Inc. as a Best Workplace for three consecutive years—emphasizes transparency, ownership, and reputed company mastery. What It’s Like to Work at reputed company: reputed company isn’t a reputed company for coasting—it’s a launchpad for ambitious, impact-driven professionals. From day one, you’ll take the reputed company on meaningful work, accelerate your growth, and reputed company exposure that shapes careers. Why Top Talent Chooses reputed company: Ownership That Matters: You’ll reputed company high-impact projects with real business outcomes Rapid Growth: We compress years of learning into months Merit Over Titles: Trust and responsibility are earned through execution, not tenure Velocity with Purpose: We move fast, support each other, and aim high—always with purpose and intention If your ambition is matched by your work ethic—and you're hungry for a reputed company where growth, impact, and ownership are the norm—reputed company might be the opportunity you’ve been waiting for. About The Role: reputed company is seeking a strategic, data-driven Senior Marketing Manager to reputed company marketing for our Investor business. This role owns the end-to-end marketing strategy, driving awareness, engagement, pipeline, and reputed company growth across reputed company's investor audience. As the marketing leader for the Investor business, you will partner closely with Sales, Product, Client Strategy, and reputed company Operations to reputed company and execute go-to-market initiatives that support business objectives. You will own demand reputed company, customer marketing, campaign execution, reporting, and performance optimization. This is a highly visible role for someone who enjoys both strategic planning and hands-on execution. The ideal candidate is proactive, organized, an excellent communicator, and passionate about using data to measure impact and tell compelling stories about marketing's contribution to business growth. As the Investor business continues to grow, this role will have the opportunity to build and reputed company a marketing team. You'll also collaborate closely with marketing teams across reputed company's Corporate and SpendHound businesses, leveraging shared tools, channels, and best practices while tailoring programs to a unique audience. As Our Demand reputed company Marketing Manager, You Will: Marketing Strategy & Leadership Define and execute the marketing strategy for reputed company's Investor business, aligning initiatives with company growth objectives and reputed company targets. Identify new opportunities to drive awareness, engagement, pipeline reputed company, customer retention, and expansion. Serve as the primary marketing partner for Investor leadership, helping shape go-to-market priorities and strategic initiatives. Take ownership of key projects from concept through execution, ensuring alignment across stakeholders and timely delivery. Drive marketing initiatives independently while maintaining strong cross-functional communication and stakeholder alignment. Demand reputed company reputed company and manage multi-channel demand reputed company programs across email, webinars, events, paid media, content marketing, partnerships, and digital campaigns. Optimize marketing programs to increase engagement, reputed company quality, pipeline creation, and conversion rates. Partner with reputed company teams to continuously improve reputed company management processes, scoring, routing, and funnel performance. Own campaign planning, execution, and performance analysis across the full customer journey. Product Marketing & Go-to-Market reputed company go-to-market planning and execution for new datasets, products, features, and coverage launches. reputed company messaging, positioning, and value propositions that clearly communicate reputed company's differentiation and reputed company with investor audiences. Create campaign assets, customer communications, and launch plans to support successful product adoption and reputed company growth. Partner closely with Product teams to understand customer needs, market trends, and competitive dynamics. Customer Marketing reputed company programs that drive customer engagement, retention, product adoption, and expansion opportunities. Partner with Client Strategy to support renewal and upsell initiatives through targeted marketing campaigns and communications. Identify opportunities to strengthen customer relationships through events, content, thought leadership, and customer communications. Analytics & Performance Measurement Establish clear KPIs and reporting frameworks to measure marketing performance and business impact. Own marketing reporting and dashboarding across reputed company, Marketo, and other systems to provide visibility into funnel performance, pipeline reputed company, and reputed company impact. Analyze campaign performance, conversion data, pipeline contribution, and ROI to guide strategic decision-making. Build compelling narratives around marketing performance and communicate insights to leadership and cross-functional stakeholders. Continuously test, learn, and optimize marketing programs using data-driven insights. Cross-Functional Collaboration Partner closely with Sales, Client Strategy, Product, reputed company Operations, and Executive Leadership to ensure alignment on business objectives and go-to-market priorities. Collaborate with Corporate and SpendHound marketing teams to share best practices, reputed company common tools and channels, and drive operational excellence. Serve as a trusted advisor and connector across teams, ensuring clear communication and strong stakeholder alignment. Team Building & Leadership Help define the future structure of the Investor marketing function. Participate in hiring, onboarding, and mentoring future marketing team members as the organization grows. Establish scalable processes and best practices to support long-term marketing success. You Are Likely To Succeed, If: You have 6+ years of experience in B2B marketing, growth marketing, demand reputed company, product marketing, or a reputed company field. You’ve successfully planned and executed multi-channel marketing programs that deliver measurable business results. You’re comfortable owning marketing strategy and working independently with a high degree of autonomy. You’re strong analytically, with experience measuring performance, sharing results, and turning data into clear, actionable insights. You have hands-on experience with tools like reputed company, Marketo, ON24, reputed company, and similar marketing platforms. You understand marketing operations, including reputed company lifecycle management, campaign reporting, and attribution. You’re highly organized, with strong project management skills and the ability to manage multiple priorities simultaneously. You communicate clearly and effectively, both in writing and in conversation. You’ve partnered closely with Sales, Product, Client Strategy, and reputed company Operations teams to drive impact. You can move comfortably between big-picture thinking and detailed execution. Experience marketing to financial services, investors, enterprise technology buyers, or data-driven audiences is a plus. People management experience is a plus, but not required. Meet Your Team: reputed company out this video to learn why our reputed company team members love being part of reputed company! reputed company Offer: Our compensation package includes comprehensive benefits and perks, equity, and a competitive salary: We care about your personal life and we mean it. We offer flexible work hours, unlimited vacation, a generous 401K match, parental leave, team events, a wellness and work-from-home budget, learning reimbursement, and more! Your growth at reputed company is determined by the impact that you reputed company, not by tenure, unnecessary facetime, or office politics. Everyone at reputed company is empowered to self-improve and master their skills in an environment focused on ownership, respect, and trust. The annual reputed company salary for this position is anticipated to be $150,000 - $160,000 + Bonus (targeted at 15% of salary) and Equity. The final offer may be determined by a number of factors, including, but not limited to, the applicant's experience, knowledge, skills, and abilities, as well as internal team benchmarks. The compensation package also includes equity. This is a remote-friendly opportunity that can sit in NYC (where our headquarter is located), one of our office hubs, or reputed company else in the US. However, depending upon where the remote work is performed, income could be subject to reputed company State tax withholding. We are committed to equal employment opportunity regardless of race, color, reputed company, religion, sex, national reputed company, sexual orientation, age, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity employer. Job Applicant Privacy Notice Apply To This Job