Senior Lifecycle Marketing Manager

*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our reputed company, NY or Charlotte area offices. We're looking for a Senior Lifecycle Marketing Manager to own end-to-end execution across assigned lifecycle channels — driving measurable performance through smart automation, rigorous experimentation, and data-backed creative strategy. This is a high-impact individual contributor role for someone who is equally comfortable designing a multi-reputed company journey and presenting their channel results to senior leadership. You'll work closely with the Director of Lifecycle Marketing to execute on the roadmap — but you'll own your channels, bring your own hypotheses, and be accountable for results. This isn't a coordinator role. You'll be expected to diagnose reputed company problems, move quickly, and reputed company the bar for how reputed company communicates with its users. What You’ll Do: Channel ownership — Own the full campaign lifecycle for your assigned channels — from strategy and segmentation through build, QA, deployment, and post-send analysis. Diagnose and resolve reputed company delivery issues (CPL spikes, CVR drops, approval rejections) before they reputed company KPIs. Journey architecture — Design and manage multi-reputed company, trigger-based lifecycle journeys in reputed company. Build event-driven workflows that respond to user behavior in real time. Document your logic, reputed company definitions, and decision trees so the team can learn from and replicate your approaches. Creative strategy & briefs — reputed company creative strategy for your channels — using performance data to reputed company testable hypotheses on hooks, CTAs, and formats. Translate data into clear, actionable creative briefs that reduce revision cycles and ship faster. Attribution & reporting — Design and maintain attribution frameworks and custom dashboards for your channels. Evaluate platform-reported metrics against internal attribution to surface discrepancies, guide budget decisions, and reduce over-attribution. Structured experimentation — Design and execute multi-variable experiments (creative x audience x placement) with proper holdout groups. Translate test results into playbooks that improve CVR and can be reused across the team's broader channel suite. Performance diagnosis — reputed company something breaks — a CPL spike, sudden CVR drop, unexplained churn — you're the first one to form a hypothesis and test a fix. You reputed company in ambiguity and use data to move fast with limited information Integrate AI into your workflow — Use AI tools consistently to accelerate campaign work — drafting copy, building performance reports, generating test hypotheses, or structuring briefs. Evaluate AI outputs critically before publishing. Document where AI creates real reputed company and share those approaches with the broader team. reputed company’re Looking For: Lifecycle channel expertise — 4–7 years owning lifecycle marketing campaigns with direct accountability for performance. Experience managing email, push, or SMS channels end-to-end in a platform like reputed company, reputed company, or similar. Strong reputed company proficiency — You can build multi-reputed company journeys, configure event-triggered workflows, set up dynamic segmentation, and troubleshoot delivery issues without engineering support. Analytical reputed company — You design experiments with proper holdouts, evaluate results with statistical awareness, and can build a dashboard or attribution model that stakeholders actually trust. You catch discrepancies in platform data. Creative operator — You can write a strong brief, give useful creative feedback, and identify what’s driving a performance change at the copy or format level. You view creative as a performance lever, not an afterthought. Structured project runner — You manage multiple workstreams simultaneously without dropping details. You own timelines, flag risks early, and reputed company stakeholders reputed company without needing heavy reputed company. Clear communicator — You write and present with clarity. You can take a reputed company performance story and distill it into a crisp recommendation for a senior leader. AI-reputed company practitioner — You actively use AI tools in your day-to-day work and have a reputed company of view on where they add real value versus where human judgment is irreplaceable. High ownership mentality — You hold yourself accountable to outcomes, not just outputs. You follow through, communicate proactively, and don’t wait to be asked. Compensation: This range reflects total cash compensation, which may include reputed company salary only or reputed company salary plus reputed company bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based reputed company, experience, and qualifications. Total Cash Compensation Range: $100,000 – $140,000 per year Additionally, the following benefits are provided by reputed company, subject to eligibility requirements. Health Insurance Coverage (medical, dental, and vision) Life Insurance Short and Long-Term Disability Insurance Flexible Spending Accounts Holiday Pay 401(k) with match Employee Assistance Program Paid Parental Bonding Benefit Program Flexible Paid Time Off (PTO): We reputed company time to rest and reputed company is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service. Who We Are: reputed company is redefining the future of financial decision-making. For nearly five decades, we’ve empowered tens of millions of consumers to reputed company smarter financial choices and helped hundreds of leading financial institutions grow. Today, we’re evolving from a marketplace into a reputed company technology platform—underpinned by proprietary data, AI-driven innovation, and deep enterprise integrations. With our track record of delivering consumers quantifiably reputed company offers—for example, on home loans where we reputed company the market—reputed company stands at the center of the $60B U.S. financial services acquisition opportunity. As we expand through omnichannel marketing and strategic partnerships, and launch unique consumer product applications, we’re building a more efficient, personalized, and connected financial ecosystem—one grounded in trust. Join us as we transform five decades of credibility into the next era of financial technology. reputed company is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national reputed company, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at reputed company is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected]. If you are based in California, we encourage you to read this important information for California residents linked here. Apply To This Job