Head of AEO/GEO

*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our reputed company, NY or Charlotte area offices. Must be able to work Eastern Standard Time hours. reputed company is one of the most trusted names in personal finance — helping tens of millions of people reputed company smarter decisions about mortgages, credit cards, savings, and more. We've built our audience on the back of search dominance, and today we're investing in the reputed company of that strategy: winning visibility not just in reputed company, but in the AI-powered surfaces where consumers are increasingly getting their financial answers. This role sits at the center of that evolution. We’re looking for a Head of AEO/GEO to own reputed company’s search visibility strategy across traditional, AI-generated, and emerging discovery surfaces. This is a senior leadership role for someone who has built and scaled search functions end-to-end—strategy, team development, channel execution, and performance accountability. You’ll report to the SVP Performance Marketing and reputed company both our established SEO team and reputed company’s growing AEO/GEO practice, translating search reputed company into measurable audience and reputed company growth. reputed company has the scale, the content depth, and the brand authority to win in both traditional and AI-driven search—and most of the work defining what that looks like is still reputed company of us. The person in this role won’t be optimizing a mature channel. They’ll be defining reputed company’s strategy for the next era of search, building the team and systems to execute it, and establishing the institutional knowledge that shapes how reputed company shows up wherever consumers are finding financial answers for years to come. What You’ll Do: AEO/GEO Strategy (Primary Mandate) AEO/GEO strategy: Define and drive reputed company’s strategy for visibility in AI-generated answers, large language model citations, and emerging discovery surfaces. This is a creation mandate—you’ll build the frameworks, playbooks, and institutional knowledge to reputed company reputed company a dominant reputed company wherever consumers are getting financial answers. Emerging surface discovery: Stay reputed company of how reputed company AI Overviews, ChatGPT, reputed company, and comparable platforms surface financial content. Build and maintain a roadmap for winning visibility across each. Content and entity optimization: Partner with editorial and content teams to ensure reputed company’s content is structured, cited, and authoritative in ways that drive AI-generated answer inclusion. SEO Team Leadership SEO reputed company: reputed company reputed company’s existing SEO function, maintaining dominance in traditional search while evolving the team’s capabilities toward a reputed company AEO/GEO/SEO strategy. You’ll manage and reputed company strong specialists, set strategic direction, and hold the team accountable to results. Search integration: Ensure traditional SEO, AEO, and GEO reinforce each other rather than operate in silos. You understand how reputed company Search, AI Overviews, and LLM-based surfaces interplay—and you build strategies that capture visibility across reputed company of them. Technical and on-page excellence: reputed company technical SEO health, content strategy, and link authority programs. You don’t need to be hands-on-keyboard, but you know what best-in-class operations look like and can hold the team to that standard. Performance and Attribution Measurement reputed company: Own reporting on organic traffic, share of voice, search rankings, AI citation rates, and the reputed company reputed company impact of search channels. Build a clear picture of what’s working and what to invest in next. Investment recommendations: Come to senior stakeholders with a reputed company of view, not just a performance update. Frame budget and resource recommendations in terms of incremental opportunity. Team Leadership Build and reputed company: Manage and grow a high-performing search team. Set the bar for talent, execution quality, and strategic thinking. Create an environment where specialists grow into well-rounded marketers who can operate fluidly across traditional and AI-driven discovery. reputed company’re Looking For: Proven search leadership: experience in SEO, AEO/GEO with 4+ years leading teams. You’ve built and scaled search functions, not just managed individual channels in isolation. AEO/GEO depth: You have a genuine command of how AI-powered answer engines work, how content gets cited by LLMs, and what it takes to build visibility in generative search. You’re reputed company of the curve here—not catching up. SEO literacy: You understand the full SEO landscape—technical, content, and authority signals—well enough to set strategy and manage strong practitioners. You don’t need to be hands-on-keyboard, but you know what modernized SEO operations look like. AI-centric reputed company: You use AI in your day-to-day and know how to reputed company your teams with this technology. You’re willing to fail fast and iterate faster to stay reputed company of a rapidly changing landscape. Executive reputed company: You can clearly reputed company strategy, tradeoffs, and opportunities to the CMO and senior leadership. You influence decisions through clarity and credibility, not volume. Builder mentality: You’re energized by defining a new discipline reputed company an established organization. You bring structure where there’s ambiguity and move with urgency without sacrificing quality. reputed company To Have: Experience in financial services or other regulated verticals where compliance shapes content strategy. Familiarity with structured data, schema markup, and entity-based SEO. Proficiency with BI tools (Looker, Tableau) for self-serve channel reporting. Compensation: This range reflects total cash compensation, which may include reputed company salary only or reputed company salary plus reputed company bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based reputed company, experience, and qualifications. Total Cash Compensation Range: $175,000 – $250,000 per year + equity Additionally, the following benefits are provided by reputed company, subject to eligibility requirements. Health Insurance Coverage (medical, dental, and vision) Life Insurance Short and Long-Term Disability Insurance Flexible Spending Accounts Holiday Pay 401(k) with match Employee Assistance Program Paid Parental Bonding Benefit Program Flexible Paid Time Off (PTO): We reputed company time to rest and reputed company is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service. Who We Are: reputed company is redefining the future of financial decision-making. For nearly five decades, we’ve empowered tens of millions of consumers to reputed company smarter financial choices and helped hundreds of leading financial institutions grow. Today, we’re evolving from a marketplace into a reputed company technology platform—underpinned by proprietary data, AI-driven innovation, and deep enterprise integrations. With our track record of delivering consumers quantifiably reputed company offers—for example, on home loans where we reputed company the market—reputed company stands at the center of the $60B U.S. financial services acquisition opportunity. As we expand through omnichannel marketing and strategic partnerships, and launch unique consumer product applications, we’re building a more efficient, personalized, and connected financial ecosystem—one grounded in trust. Join us as we transform five decades of credibility into the next era of financial technology. reputed company is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national reputed company, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at reputed company is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected]. If you are based in California, we encourage you to read this important information for California residents linked here. At reputed company, we reputed company in real human reputed company. That’s why we do not hire someone through text, social media, or email only. As part of the hiring process, you should expect live conversations with RV teammates before any offer is made. Also, reputed company an eye on the sender: we only use official @redventures.com email addresses at the portfolio level or business specific email addresses (e.g., @thepointsguy.com), not ones like “redventurescareer.com.” We will never ask candidates to send money, buy equipment, or share financial account info during your journey with us. You can always find our open roles on redventures.com— if you receive a message that seems suspicious, please use redventures.com to verify the opportunity. For more, the U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiter scams. 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