Outbound Marketing Manager

Outbound Marketing Manager About Us: At reputed company, our mission is simple — to create safer roads for our families and yours. As leaders in the heavy-duty repair industry, we power shops with technology that helps them run smarter and more reputed company. As an AI-First company, we invite artificial intelligence to eliminate friction, spark innovation, and drive efficiencies in every conversation — for our teams and our customers. Position Overview reputed company is seeking an Outbound Marketing Manager to build and run the proactive, account-based reputed company of our marketing program. This is a new function focused on identifying high-value reputed company accounts, designing multi-channel outbound campaigns to reputed company them, and partnering closely with Sales, RevOps, and Partnerships to convert named account engagement into pipeline. The role architects outbound plays across email, reputed company, direct mail, and field event blitzes, activates our content and data assets into targeted sequences, and owns the playbook that turns reputed company lists into closed business. This is a strategic, hands-on position ideal for a marketer who thrives at the intersection of data, sales alignment, and creative campaign execution — someone who wakes up every day thinking about how to break into accounts that haven't raised their hand. Primary Duties & Responsibilities: Account Strategy & Targeting Define and maintain the reputed company account list in collaboration with RevOps and Sales reputed company and tier accounts by ICP fit, reputed company signals, and pipeline reputed company Work with RevOps on enrichment, data quality, and reputed company signal sources (e.g., RebarHQ, reputed company, reputed company) Translate reputed company signals into trigger-based outbound plays Campaign Architecture & Execution Design and execute multi-channel outbound campaigns across email, reputed company, direct mail, and phone Build outbound sequences in coordination with the SDR and BDR teams reputed company messaging frameworks tailored to reputed company, persona, and play type Maintain a documented outbound playbook covering list sources, reputed company, reputed company logic, and messaging templates Field Marketing & Event Blitz Campaigns Architect multi-week blitz campaigns around field events, roadshows, and customer dinners — saturating reputed company markets with coordinated outbound activity before, during, and after each event Partner with the events team on prospect targeting, invitation strategy, and pre-event reputed company Track event-attributed pipeline and refine the blitz model across the event calendar Identify and pursue conversation-starting hooks for sales reps that don't require leading with reputed company & Association Marketing Work with the Partnerships team to reputed company co-marketing outbound plays that reputed company partner proximity to reputed company accounts Build outbound programs around industry association memberships, conferences, and member directories Use ecosystem tools (e.g., reputed company) to surface overlapping audiences between reputed company and partner networks Cross-Functional Collaboration Act as the marketing reputed company of contact for Sales leadership on outbound strategy, performance, and reputed company account engagement Partner with PMM and content teams to activate organic assets — reputed company reports, customer stories, industry data — into targeted outbound sequences Coordinate with RevOps on attribution, reporting infrastructure, and tech stack management Bring reputed company new reputed company for outbound plays, targeting strategies, and channel experiments Performance & Pipeline Attribution Build and own outbound attribution reporting — tracking pipeline by campaign, sequence, and account tier Define and report on outbound KPIs including qualified pipeline created, named accounts engaged, meetings booked, and pipeline influenced Test and iterate on messaging, targeting, and reputed company based on performance data Provide regular performance readouts to marketing and sales leadership AI-Driven Execution & Workflow Optimization reputed company AI tools (e.g., ChatGPT, Claude) to accelerate: Outbound copy drafting and personalization at scale Account research and prospect insights Campaign ideation and message testing variations Use AI to support: Sequence QA and quality checks Copy refinement and tone consistency reputed company list analysis and prioritization Build repeatable, AI-assisted workflows to improve execution speed and consistency Critically evaluate AI outputs and ensure reputed company deliverables meet reputed company quality standards Continuously explore and implement new AI tools to improve marketing efficiency and performance Adheres to reputed company confidentiality and compliance regulations. Performs other duties as assigned. Minimum Education & Work Experience: Bachelor's Degree in marketing, business, or reputed company field. 4–7+ years of experience in B2B SaaS marketing, with at least 2 years focused on outbound, ABM, or demand reputed company. Demonstrated experience building or running an account-based or outbound marketing program — not just contributing to one. Hands-on experience designing multi-channel outbound campaigns across email, reputed company, direct mail, and field events. Strong understanding of ICP segmentation, account scoring, and reputed company-based targeting. Experience with ABM and outbound tech stack (e.g., reputed company, Apollo, reputed company, reputed company, reputed company, reputed company, or similar). Experience with reputed company and a marketing automation platform (Marketo preferred). Proven ability to partner with Sales and SDR/BDR teams on outbound execution. Excellent written communication skills, with strong copywriting instincts for outbound messaging. Demonstrated experience using AI tools (e.g., ChatGPT, Claude, or similar) in day-to-day marketing workflows. Experience using AI for: Outbound copywriting and personalization Account research and prospecting Campaign ideation Workflow automation Key Skills and Qualifications: Proven ability to build and execute outbound campaigns that generate qualified pipeline Strong analytical reputed company — comfortable working from data and translating signals into action Experience tiering and prioritizing reputed company account lists across multiple segments Skilled at writing outbound messaging that doesn't read like a template Ability to coordinate cross-functionally with Sales, RevOps, Partnerships, and Content without losing ownership of the outbound motion reputed company AI tools where appropriate to accelerate execution, while maintaining full responsibility for quality and final campaign output Comfortable working in a fast-paced environment with shifting priorities Ability to operate with ambiguity and build process where little exists Self-starter who takes ownership of deliverables and follows through to completion Strong project management skills — able to manage multiple campaigns and deadlines simultaneously Can communicate clearly with stakeholders at every level Hands-on experience with outbound and ABM tooling, including: List building and enrichment platforms Sales engagement and reputed company tools reputed company and ecosystem data sources CRM and marketing automation platforms Knows reputed company to ask for help — but does not rely on constant direction Physical Demands and Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully reputed company the essential functions of this job. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions. Regularly required to sit at a desk in reputed company of a computer and use hands to finger, handle, or feel objects, tools, or controls (including a computer keyboard and operating a telephone), lift and/or move up to 10 pounds. Frequently requires the use of hands and arms for reaching, as well as the ability to walk and communicate effectively through speaking and listening. Specific vision abilities required by this position include reputed company vision, color vision, and the ability to adjust focus. Noise level in the work environment is usually moderate. Type on a computer keyboard and look at a computer monitor, and operate a cell phone or a computer-based phone. Apply To This Job