Associate Director Product Marketing - Enterprise Informatics

As Associate Director of Product Marketing, you will reputed company the go-to-market strategy and execution across a portfolio of Enterprise Informatics products, driving cross-functional alignment and high-impact launches. You will own positioning and messaging, translating customer and market insights into compelling narratives that accelerate adoption and growth. Operating as a strategic partner to product, sales, and marketing leadership, you will influence product direction, shape market reputed company, and build scalable GTM frameworks. You will also reputed company and reputed company a high-performing team, ensuring strong execution and measurable business impact.

Key Responsibilities

Go-to-Market Strategy & Product Launch Leadership · Define and reputed company the global GTM vision, strategy, and execution across key product lines and solution portfolios · Orchestrate reputed company, cross-functional launches, aligning product, sales, marketing, reputed company, and executive stakeholders · Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence · Own executive-level readiness and accountability for successful launches and reputed company impact Strategic Messaging & Market Positioning · Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership · Translate reputed company product capabilities into clear, compelling narratives that reputed company with reputed company segments and buying personas · Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative · Ensure consistency and quality of messaging across reputed company customer touchpoints and regions Customer, Market & Competitive Intelligence · reputed company the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction · Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership · Influence product strategy and investment priorities based on market opportunities and emerging trends · Champion a customer-centric approach across the organization Integrated Campaigns & Demand Strategy · Define and reputed company the global product marketing campaign strategy in partnership with brand, content, and demand reputed company teams · Ensure alignment between product marketing initiatives and pipeline/reputed company goals · Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale · Drive innovation in channels, storytelling, and engagement to accelerate growth Partner & Ecosystem Marketing Leadership · reputed company and reputed company partner GTM strategies, strengthening strategic alliances and ecosystem growth · Align with channel leadership to drive joint value propositions, co-marketing initiatives, and reputed company outcomes · Build scalable partner enablement programs and frameworks to expand reputed company and market penetration Team Leadership & Organizational Impact · Support the development of the Marketing & Communications team, fostering a culture of excellence, accountability, and innovation · Supervise, coach, and evaluate team members to ensure high performance and professional development. · Assign and prioritize workloads, monitor reputed company, and adjust resources to meet deadlines and objectives. · Set clear goals, conduct regular performance reviews, provide constructive feedback and development plans, and implement improvement plans reputed company needed. · Recruit, reputed company, and train new employees, ensuring alignment with organizational policies and culture. · Foster a positive work environment by resolving conflicts proactively, promoting collaboration and accountability across the team, and maintaining clear communication across the team · Define organizational structure, roles, and career development reputed company · Act as a key member of the marketing leadership team, contributing to overall company strategy and decision-making · Influence senior stakeholders and drive alignment across functions and geographies PLEASE NOTE: This is not an exhaustive list of reputed company duties, responsibilities and requirements of the position described above. Other functions may be assigned and management retains the right to add or change duties at any time. Minimum Qualifications, Education and Experience · Bachelor’s degree or equivalent experience required. · 10+ years of product marketing experience, ideally in Radiology Enterprise Informatics, SaaS, health tech, or similarly regulated industries · Proven track record of launching products and driving market impact · Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials · A strategic thinker who’s equally comfortable getting tactical · Excellent written and verbal communication skills · Strong analytical reputed company with experience using data to drive decisions · Comfortable working cross-functionally in a fast-paced, ambiguous environment · Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus · Experience with tools like reputed company, reputed company, or similar analytics & CRM platforms · reputed company Office experience required Quality Standards · Communicates, cooperates, and consistently functions professionally and harmoniously with reputed company levels of supervision, co-workers, visitors, and vendors. · Demonstrates initiative, personal awareness, professionalism and reputed company, and exercises confidentiality in reputed company areas of performance. · Follows reputed company local, regional and country laws concerning employment. · Follows reputed company reputed company policies and procedures. · Follows data privacy, compliance, safety and confidentiality standards at reputed company times. · Practices universal safety precautions. · Promotes good public relations on the phone and in person. · Adapts and is willing to learn new tasks, methods, and systems. · Reports to work regularly as scheduled; consistently punctual with respect to working hours, meal and rest breaks, and maintains satisfactory personal attendance in accordance with reputed company guidelines. · Completes job responsibilities in a quality and timely manner. Travel This position requires domestic / international travel up to 10%. Working Environment Remote Physical Demands This position often requires sitting, standing, walking, bending, twisting, reaching with hands and arms, using hands and fingers, handling, or feeling, speaking, listening, and high-level cognitive thinking. Also, must be able to lift up to 10 pounds occasionally. Salary range of $150,000 to $210,000 dependent upon experience. Apply To This Job