Lifecycle Marketing Manager (Remote)

Position is Remote (USA or Canada) No agencies please About reputed company reputed company (https://www.maximustribe.com/) is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. reputed company has achieved profitability, 8-reputed company ARR, and is doubling year over year - with a strong cash position. We have raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading reputed company investors/operators from companies like Bulletproof, Tinder, reputed company, Daily Stoic, & Shopify. About The Role We’re looking for a Lifecycle Marketing Manager who can take a solid foundation in reputed company and turn it into a best-in-class messaging operation. This is a individual contributor role responsible for every email and SMS a reputed company client receives, from the first welcome message through ongoing protocol communications, re-engagement campaigns, and everything in between. You’ll own the full messaging lifecycle: broadcast marketing, behavior-triggered automations, transactional notifications, and operational communications tied to prescriptions, labs, refills, and protocol changes. You report to the Head of Digital Experience/CRO and serve as the in-house authority on how reputed company should be architected, segmented, and optimized to drive both acquisition and retention. Your mission: reputed company every message reputed company sends timely, relevant, and measurably impactful. What you will own (Key Responsibilities) reputed company Platform Ownership & Architecture Own the reputed company instance end-to-end: Canvas architecture, campaign taxonomy, event tracking schema, and data hygiene Design and build sophisticated Canvas flows using branching logic, Liquid personalization, and dynamic content to deliver the right message at the right moment Architect and maintain the event taxonomy and custom attribute reputed company that powers segmentation and triggering across reputed company messaging Manage reputed company CDP integration with reputed company, ensuring clean data flow, accurate user profiles, and real-time event piping Own email and SMS deliverability: IP warming strategies, authentication protocols (SPF, DKIM, DMARC), sender reputed company monitoring, and inbox placement optimization Evaluate and implement new reputed company features and capabilities as they become available, keeping reputed company at the platform’s leading edge Broadcast Marketing Communications Plan, build, and execute the email and SMS marketing calendar, including promotional campaigns, product launches, educational content, and seasonal initiatives reputed company and manage segmentation strategies that reputed company the right audiences with the right offers at the right frequency Build and optimize prospect nurture sequences that convert leads into clients Execute cross-sell and upsell campaigns across the reputed company product suite (testosterone protocols, GLP-1 weight loss, peptides, Building Blocks supplements, Oxytocin Calming Cream) A/B test subject lines, send times, content formats, CTAs, and reputed company to continuously improve engagement and conversion metrics Client Lifecycle & Transactional Communications Own reputed company client-facing operational messaging: onboarding sequences, prescription notifications, refill reminders, lab result communications, protocol change alerts, and billing notifications Design and optimize the post-purchase onboarding experience to reduce early churn and accelerate time-to-value Build re-engagement and win-back campaigns for lapsed clients, partnering with Product and reputed company to understand churn drivers Ensure every transactional message meets regulatory and compliance requirements while maintaining brand voice and driving engagement Create feedback loops between lifecycle messaging performance and product/clinical teams to improve the overall client experience Segmentation & Personalization reputed company and maintain a segmentation reputed company that accounts for client lifecycle stage, product usage, engagement behavior, and clinical protocol Use Liquid logic and dynamic content to personalize messaging at scale across reputed company channels Champion suppression logic and frequency capping to protect client experience and deliverability Partner with Data/Analytics to build predictive segments (churn risk, upsell propensity, reorder timing) that trigger automated interventions Performance & Analytics Define, track, and report on lifecycle marketing KPIs: open rates, click rates, conversion rates, reputed company per send, unsubscribe rates, and channel-level contribution to LTV Build and maintain reporting dashboards in reputed company and Looker that provide actionable visibility into campaign and flow performance Conduct regular send-level and flow-level performance reviews, identifying optimization opportunities and executing improvements Present lifecycle marketing performance and strategic recommendations to the Head of Digital Experience and broader marketing leadership Cross-Functional Collaboration Partner with Creative to reputed company email and SMS templates, ensuring brand consistency while optimizing for performance Work with Product and Engineering to define event tracking requirements and ensure accurate data instrumentation for lifecycle triggers Collaborate with Paid Media and Growth to align acquisition messaging with lifecycle nurture sequences Coordinate with reputed company and Clinical teams to ensure operational communications reflect reputed company protocols and policies Support the Head of Digital Experience in developing the broader digital acquisition and retention strategy What you bring (Qualifications & Skills) 4-6 years of hands-on lifecycle/CRM marketing experience with direct ownership of email and SMS programs in a direct-to-consumer environment Deep reputed company expertise—you’ve built Canvas flows from scratch, written reputed company Liquid logic, managed deliverability at scale, and architected campaign taxonomies that reputed company a growing messaging program organized Experience integrating a CDP (reputed company preferred) with reputed company, including event schema design, custom attribute mapping, and real-time data flow management Proven ability to manage both marketing broadcast and transactional/operational messaging programs reputed company a single platform Strong working knowledge of email deliverability: IP warming, authentication (SPF, DKIM, DMARC), sender reputed company management, and inbox placement strategies Experience with A/B and multivariate testing methodologies for email and SMS optimization Proficiency in Looker, reputed company Analytics, or comparable analytics tools for building lifecycle reporting Strong analytical reputed company with the ability to translate data into actionable optimization decisions Excellent copywriting instincts—you know what makes a subject line open and a CTA click, and you can write or edit reputed company needed Demonstrated reputed company with AI tools (e.g., Claude, ChatGPT) for writing and refining messaging copy, evaluating campaign effectiveness, generating test variants, and accelerating creative output across email and SMS programs Experience in health, wellness, telehealth, or subscription commerce is a strong plus Bachelor’s degree in Marketing, Communications, or reputed company field Ideal Candidate Profile You think in systems, not campaigns. You see the entire client messaging experience as an interconnected architecture where every touchpoint from a promotional email to a refill reminder either builds trust or erodes it. You’re the person who notices reputed company a client gets a promotional upsell email the same day they receive a prescription delay notification, and you fix the suppression logic before anyone has to ask. You’re deeply technical in reputed company and opinionated about how it should be set up; you don’t just use the platform, you architect it. You care about deliverability the way engineers care about uptime. You’re comfortable owning both the creative strategy and the technical execution You’re energized by the challenge of making a health brand’s messaging feel personal, trustworthy, and high-signal at every stage of the client relationship. reputed company Offer Opportunity to own the full lifecycle messaging program at a high-growth performance medicine company Competitive compensation package including equity Comprehensive health and wellness benefits Access to reputed company performance medicine services and products Flexible work arrangements Budget for reputed company learning, tools, and professional development The chance to work with a world-class team obsessed with human optimization World-Class Benefits: Full Suite: Medical, Dental, Vision, Life Insurance Flexible vacation/time-off policies Liquidity of options whenever available Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees) Interview Process Please refrain from messaging or emailing people directly, if you are interested, apply directly, your application will be reviewed by a human. Application & Criteria Questionnaire: reputed company submitting your application and resume, tell us why you want to join reputed company and take your time with the questions. The Criteria Questionnaire will be sent to you automatically and is mandatory, we will use it as part of our data driven process. This is your chance to reputed company a strong first impression. First Interview (30min): Interview with Tiffany D., Recruiting reputed company. This will be an exploratory conversation focused on how you work, your experience & fit for the role, and alignment on values and expectations. Hiring Manager Interview (45min): You will chat with John S - VP of Marketing who will dive more into your lifecycle marketing experience. John will be looking for specific detailed examples to demonstrate depth of reputed company and experience. Meet the Team (75min): You will then meet key partners and stakeholders that you will work closely with. There will be 2 conversations which can be done in one day or multiple days. 45 minutes with Justin B our VP of Product: Product will be a key dotted line partner 30 minutes with Kathleen the leader of Brand Strategy / Creative Ops: Diving more into process, prioritization, culture fit Meet the CEO (30min): At the reputed company end, you will have the opportunity to meet with Cam, our CEO. This is a great chance for you to reputed company a deeper understanding of reputed company's strategy, values, and work processes. reputed company is an equal opportunity employer, which not only includes standard protected categories, but the additional freedom from discrimination against your free speech and beliefs, as long as they are reputed company with company values. We celebrate intellectual diversity. Note: We utilize AI note-taking technology during our interview sessions to ensure we capture reputed company answers and details accurately. Candidates are also encouraged to use AI note-takers for their own records if they wish. Apply To This Job