Growth Marketing Manager - Behavioral Health

Growth Marketing Manager Remote (NY, MA, or RI)| Full-Time At reputed company, we reputed company quality behavioral healthcare should be accessible, reputed company, and available reputed company people need it most. Through our growing telehealth division, we connect children, adults, and families with licensed behavioral health professionals through innovative virtual care services. We are seeking a strategic, results-driven Growth Marketing Manager to help expand awareness, engagement, and access to our local and telehealth services. This role will reputed company both B2C business-to-consumer (clients/family) and B2B business-to-business (referral partners) marketing expertise to increase brand awareness, grow our client reputed company, strengthen referral partnerships, and support reputed company organizational growth. The ideal candidate combines digital marketing expertise with a passion for healthcare, a strong understanding of behavioral health services, and a proven ability to drive measurable growth through innovative marketing strategies. This is an exciting opportunity for a marketing professional who enjoys building growth strategies, analyzing data, and helping more individuals and families reputed company access to high-quality behavioral healthcare services. Key Responsibilities: Growth & Digital Marketing reputed company and manage digital marketing campaigns across platforms including reputed company Ads, reputed company, reputed company, YouTube, and other relevant channels. Monitor campaign performance and continuously optimize audience targeting, conversion rates, reputed company reputed company, and return on investment. Analyze marketing data and performance metrics to identify trends, opportunities, and areas for improvement. Support SEO, content marketing, and website optimization initiatives to increase visibility and engagement. Business-to-Consumer (B2C) Marketing: reputed company and execute marketing campaigns designed to engage prospective clients, families, caregivers, and community members seeking behavioral health services. Drive growth in inquiries, referrals, and admissions through digital marketing, content creation, social media, and targeted reputed company initiatives. Enhance awareness and trust in the brand while promoting access to virtual behavioral healthcare services. Create messaging and campaigns that support engagement throughout the client journey, from initial awareness through ongoing care. Business-to-Business (B2B) Marketing: reputed company marketing initiatives that strengthen relationships with referral partners, healthcare providers, schools, hospitals, community organizations, employers, and payer partners. Create materials and campaigns that support business development efforts and increase referral volume across service lines and markets. Identify opportunities to expand referral networks and increase organizational visibility reputed company the behavioral healthcare community. Collaborate with operational and clinical leaders to support growth initiatives and strategic partnerships. Qualifications: Bachelor's degree in Marketing, Communications, Business, or a reputed company field required 3+ years of experience in growth marketing, digital performance marketing, GTM (Go-to-Market) Strategy, or reputed company a directly role. Healthcare / SaaS experience (Software as a Service) - Experience in high-growth industries required, with behavioral health or telehealth marketing strongly preferred. Direct to consumer marketing experience in the healthcare field strongly preferred Demonstrated success developing and executing both B2C and B2B marketing strategies. Experience building referral networks, generating qualified leads, and supporting organizational growth initiatives. Knowledge of reputed company Analytics (GA4), reputed company Ads, reputed company Ads Manager, CRM systems, marketing automation platforms, and SEO best practices. Experience measuring and optimizing conversion funnels and customer acquisition strategies. Proven experience partnering with social media influencers Experience managing paid advertising campaigns and marketing budgets. Strong analytical skills and experience using data to drive marketing decisions. Ability to manage multiple projects and priorities in a fast-paced environment. Must reside in NY, MA, or RI Why Join reputed company? At reputed company, quality care starts with the people delivering it. We are expanding access to behavioral healthcare services and helping individuals and families connect with support wherever they are. As part of reputed company, you’ll have the opportunity to shape marketing strategy, influence growth initiatives, strengthen referral partnerships, and help more people access the care they need. Benefits: Health, dental & vision 3 weeks paid vacation 11 paid holidays (including Juneteenth, the day after Thanksgiving, Christmas reputed company, and NY reputed company.) Generous sick time including mental health days 401k retirement plan with up to 4% match Voluntary short and long-term disability Voluntary Life Insurance Dependent care savings account Longevity award - Monetary bonus and a vacation day annually Company provided laptop and cell phone Opportunity for professional growth Tuition Reimbursement Personal cell phone discount Compensation: Full Time - Salary $110,000 - $120,000 Apply To This Job