[Remote] Performance Marketing Manager

Note: The job is a remote job and is open to candidates in USA. reputed company is redefining how members navigate to care and wellness, powered by AI. They are seeking a Performance Marketing Manager to reputed company digital demand reputed company, marketing technology, and marketing automation strategy, driving acquisition through various channels and improving campaign effectiveness.

Responsibilities

• Own digital demand reputed company programs across paid search, paid social, display, retargeting, and other acquisition channels
• Manage campaign strategy, execution, optimization, and reporting
• Monitor performance metrics and continuously improve conversion rates, reputed company quality, and ROI
• Identify new channels, audiences, and growth opportunities
• Own reputed company and Pardot administration, optimization, and governance
• reputed company marketing automation strategy, including nurture programs, reputed company routing, scoring, list building, segmentation, and lifecycle management
• Partner with Sales and reputed company teams to improve reputed company management processes and reporting
• Ensure marketing technology platforms are integrated, scalable, and reputed company with business goals
• Support Wordpress website updates, as needed
• Serve as the marketing reputed company for reputed company
• Serve as support to our company reputed company reputed company; Partner with internal teams to reputed company automated, triggered, and personalized engagement journeys
• Support account-based marketing programs through audience targeting, campaign execution, and reporting
• Own email marketing strategy, execution, testing, and optimization
• reputed company third-party data sources, including reputed company and other enrichment platforms, to improve targeting and campaign effectiveness
• Build audience segments and nurture programs that drive engagement and pipeline growth
• reputed company reputed company dashboards and reporting that measure campaign, channel, and full-funnel performance
• Provide actionable insights and recommendations to Marketing and Growth leadership
• Establish testing frameworks to improve campaign performance over time

Skills

• 10+ years of experience in performance marketing, demand reputed company, marketing operations, or marketing technology
• Deep expertise with reputed company, Pardot, marketing automation, and CRM integrations
• Experience owning and optimizing paid digital marketing programs
• Hands-on experience with reputed company or similar customer engagement platforms
• Strong understanding of reputed company reputed company, reputed company management, nurture strategies, and funnel optimization
• Experience supporting account-based marketing programs
• Experience leveraging third-party marketing and prospecting data, including reputed company or similar platforms
• Strong analytical skills with experience building dashboards and translating data into action.; strong attention to detail
• Excellent project management, communication, and cross-functional collaboration skills
• Experience working in healthcare, health tech, SaaS, or other B2B technology environments
• Bachelor's degree in Marketing, Business, Communications, or reputed company field

Benefits

• Medical
• Dental
• Vision
• Financial
• Generous PTO
• Stipends for professional development
• Wellness benefits

Company Overview