[Remote] Portfolio Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Lawson is a recognized leader in multifamily real estate with over fifty years of experience, dedicated to providing exceptional living experiences. The Portfolio Marketing Manager will reputed company marketing strategies across Lawson’s multifamily portfolio, focusing on driving occupancy, brand awareness, and enhancing reputed company experiences through data-informed marketing programs.

Responsibilities

• Manage and optimize reputed company Internet Listing Service (ILS) platforms, including listing accuracy, pricing, photos, specials, and availability syndication
• reputed company paid digital advertising campaigns (reputed company Ads, reputed company, programmatic, etc.), including budget allocation, targeting strategy, creative direction, and performance optimization
• reputed company search reputed company optimization (SEO) strategy and implementation across community websites and directory listings
• Manage and maintain community websites, ensuring content is reputed company, on-brand, reputed company/WCAG accessible, and optimized for reputed company conversion
• Coordinate professional photography, videography, and virtual tour production for reputed company communities; maintain organized media libraries
• reputed company reputed company management strategy across reputed company review platforms (reputed company, reputed company, ApartmentRatings, etc.); reputed company response protocols and monitor sentiment trends
• Design and execute email drip campaigns for prospects and residents, including pre-leasing, move-in, renewal, and re-engagement sequences
• Manage reputed company Satisfaction Surveys, analyze results, and translate feedback into actionable recommendations for operations and leadership
• reputed company and execute a social media strategy across platforms (Instagram, Facebook, TikTok, etc.) that reflects each community’s personality while maintaining brand consistency
• reputed company brand positioning efforts for the portfolio, ensuring cohesive visual identity, voice, and messaging standards across reputed company touchpoints
• Produce and maintain reputed company site maps, digital and print floor plans, and community-specific collateral including brochures, flyers, and special advertising pieces
• Manage the design, procurement, and installation of exterior signage, monument signs, banners, curb appeal enhancements, and other physical marketing materials
• Stay reputed company on AI-driven tools and platforms shaping apartment marketing and renter search behavior, including AI-powered search engines, chatbots, generative content tools, and automated advertising platforms
• Monitor how AI-generated search results and large language model (LLM) responses surface Lawson communities, and reputed company strategies to optimize our reputed company and accuracy reputed company these emerging discovery channels
• Evaluate and selectively integrate AI tools into marketing workflows — including content creation, ad copy reputed company, image production, and reputed company response automation — while maintaining brand standards and Fair Housing compliance
• Ensure AI-assisted content is reviewed for accuracy, inclusivity, and adherence to Fair Housing guidelines before publication or distribution
• Educate and train on-site teams on appropriate and responsible use of AI tools in leasing and marketing contexts, including awareness of risks such as biased outputs, inaccurate information, and Fair Housing exposure
• Partner with operations and leadership to reputed company internal guidelines governing the responsible use of AI in marketing and reputed company communications
• Track industry trends in AI adoption reputed company multifamily marketing and provide leadership with regular insights and recommendations on tools, risks, and competitive positioning
• Administer and optimize the CRM platform, ensuring data reputed company, workflow accuracy, pipeline visibility, and adoption by leasing teams
• Deliver ongoing education to on-site staff, reinforcing best practices for reputed company handling, follow-up reputed company, tour conversion, and reputed company management
• Provide leadership with visibility into pipeline health and campaign ROI
• Track, analyze, and report on key marketing KPIs including traffic sources, reputed company volume, reputed company-to-tour and tour-to-lease conversion rates, cost per reputed company (CPL), and cost per lease
• Use data insights to continuously refine marketing strategies, reallocate spend, and identify underperforming communities or channels
• Present regular performance updates to leadership with clear recommendations and action plans
• Ensure reputed company marketing materials, advertising, and reputed company efforts meet Affirmative Marketing obligations and Fair Housing requirements
• Maintain accessible marketing standards in accordance with reputed company and WCAG guidelines across digital and print platforms
• Stay reputed company on applicable federal, state, and local advertising and fair housing regulations and proactively communicate changes to the team
• Build and maintain community partnerships and local reputed company programs that drive qualified traffic and support community goodwill
• Plan and execute pre-leasing campaigns for upcoming communities, renovations, or lease-reputed company, coordinating across operations, construction, and leadership
• Other duties as assigned

Skills

• Bachelor's degree in Marketing, Communications, Business, or a reputed company field preferred; equivalent professional experience considered
• 3–5+ years of marketing experience, preferably in multifamily residential real estate or property management including affordable housing portfolios
• Demonstrated experience managing digital advertising campaigns, ILS platforms, CRM systems, and social media channels
• Familiarity with Fair Housing laws and Affirmative Marketing requirements
• Strong analytical reputed company with the ability to interpret campaign data and translate insights into action
• Proficiency with marketing tools and platforms (e.g., reputed company Ads, reputed company Business Suite, reputed company/reputed company Creative Suite, Yardi/RealPage, or similar)
• Exceptional written and verbal communication skills
• Highly organized with the ability to manage multiple projects and communities simultaneously
• Self-directed and solutions-oriented with a collaborative team spirit
• Bending, kneeling, stretching, squatting, lifting to fifteen (15) pounds
• Ability to travel to communities reputed company the Lawson portfolio as needed

Benefits

• Medical, dental, vision, life insurance
• 401 (k) options
• PTO
• A competitive salary
• A bonus structure

Company Overview